For previous posts on Neptune and Aquarius, use these links: Neptune-in-Aquarius Aquarius
Neptune

How’s your mental telepathy? I read back on predictions by other astrologers pre-1998 for the period when Neptune would be passing through Aquarius.  There were some who predicted that mind-to-mind telepathy would be a feature of this time; that man would develop the ability to communicate over vast distances through the mind alone.  This was virtually accomplished through the internet and the various applications like Facebook, blogging, flickr, twittering, and many others .  Second Life and similar environments have created spaces where we can meet with people we know from across the globe or meet and get to know others, attend events together, live and play in an electronic community that can become as real as your first life, depending on your definition of reality.  In Aquarius, reality is an experience in the mind.

I’m not making a judgment here although I do tend to get excited by new ideas and directions.  I’m encouraging all of us as businesspeople to recognize what is happening.  Certainly there are many activities that are not conducted in this way, but the internet has captured the time and minds of many millions of people.  If we are competing with the internet while Neptune is in Aquarius, we need to recognize it and be sure we are offering services and products that cannot be had for free in the internet medium.  People used to use accountants to do their taxes; now they can be done for free on line.  People used to use travel agents; now free on line.  People used to use stockbrokers; free or almost free on line.

And the knowledge that is free and available on line is astounding.  Need medical advice?  Go online.  Need lawn care advice?  No longer do you run down to the hardware store.  Want to try that new restaurant?  Check it out online, where you trust the opinions of others because there are so many contributors that there is a leveling out, a consensus that can be achieved.

Neptune in Aquarius isn’t just about the internet.  The urge is to blend by forming groups and communities.  Of course there are many communities online from Geekdads to , yes, lawncare tips.  But the urge is happening outside of the virtual world too.  What do your employees and customers want under this influence?

  • People want to contribute to the whole
  • People want to form groups of like-minds
  • People want to connect to others
  • People want their ideas acknowledged

So what are we saying here?  Recognize the impact of Neptune in Aquarius – people want to meet based on shared interests and are willing to meet purely through the realm of the mind.  If your business is bricks and mortar, how can you use this trend?  More on this in the coming posts, including another Neptune in Aquarius business concept – Free.

As I’m writing, my cat jumps up on my desk.  I stop to pet her silky fur and she perches next to me.  She loves paperwork and will always join me at my desk when I’m working.  She likes to knock over cups full of pens and snuggle into the paper tray of my printer.  Can I duplicate this online?  No, and yet I’m not likely to try to make a business out of it, either.