Astro4Business Intersections

Venus and Cupid; Guillaume Seignac

Venus, the Goddess of Love and Beauty.  Second only to the Moon in songs that reference her, she is the second brightest object in the night sky.  Ancient cultures knew her as the morning and evening star.  Known since prehistoric times, in many cultures she was regarded as the personification of womanhood and the goddess of love.  As befitting her, I couldn’t resist showing many images in this post. I hope you enjoy them. 

The astronomical symbol for Venus is the same as that used in biology for the female sex: a circle with a small cross beneath. The Venus symbol also represents femininity, and in Western alchemy stood for the metal copper.  Polished copper has been used for mirrors from antiquity, and the symbol for Venus has sometimes been understood to stand for the mirror of the goddess. (Cite:  Wikipedia)

Venus with Cupid and Mirror; Peter Rubens

Venus has a physical, earthy side to her nature. She can be sensual, practical, a lover of the tangible.  She rules money and other valuables, as well as sumptuous food, comfortable fabrics, and the providing of material security to loved ones.

In a personal natal chart Venus indicates

• Social urges
• Affection
• Harmony and beauty
• What we value
• Attraction and cohesion
• Luxury; Finance; Money
• Melody and song
• The venous blood; the throat and larynx

How will we define Venus as used in astrology for business?  Remember, there are three different options in the business use of astrology. 

1. The first is reading a person’s standard natal chart from the point of view of business.  What does your chart say about you as a business person?  What are your strengths and weaknesses as applied to your professional life?
2. The second is reading the chart of a business itself.  It is fairly easy to find the date of incorporation of publicly held businesses, and many small business owners can say the date they first opened their doors or made their first sale.
3. The third option is to view the vocations that have been found to be good expressions of certain planetary energies.

Venus in a Businessperson’s Chart
What does Venus convey in the chart of a businessperson?  Venus indicates the social instincts, how gregarious someone is, and their level of comfort with social interactions.  It denotes the kind of interactions the person needs in order to be happy.    Venus indicates what the businessperson values about their business, whether their concern is material security, building relationships, being known for what they do, or as an outlet for their creativity.  It contributes to the negotiation style and to the willingness of the person to engage in long-term contracts and professional relationships.

Venus indicates what kind of physical environment the person needs in order to thrive, and the psychic environment they provide for their employees and coworkers. 

Venus in the Chart of a Business

Like the other planets, when we look at Venus in the chart of a business, we take the essential meanings of Venus in a personal chart and combine them with the meanings of Venus in a mundane chart.  A business is an entity in that it has a birth, a life cycle, and an end, and it has meaning and purpose like any other being.  It is like a child of a person’s imagination and desire.  But it’s also impersonal, in that it doesn’t carry its own conscious evolvement even though it passes through phases and cycles like everything else on earth.  In this way it is more like a mundane chart and the meanings from that branch of astrology apply.

In a business chart, Venus describes financial strength and backing, the creativity of staff, the level of job satisfaction, public relations, design, marketing and advertising, product lines.  It can indicate the level of cohesiveness and collaboration of the staff, as well as the company’s relationships with external stakeholders, especially with bankers and credit markets.

The Birth of Venus, 1879 William-Adolphe Bouguereau

Vocations

Much thanks for the following vocational information to Noel Tyl.  As my first astrology teacher in the 1970s, his work continues to influence my thinking to this day.  He has recently published Vocations, the New Midheaven Extension Process, which outlines the various vocations that are connected with each of the planets. 

Some vocations associated with Venus include art, music, dance, and poetry.  Venus is also associated with fashion, young women and girls, money, interior decoration, house painting, and candy manufacturing.   My current teachers, Bernadette Brady and Darrelyn Gunzburg, associate Venus with jewelers, bankers, investors, art collectors, as well as graphic designers and commercial artists. 

Can you form the link between the vocational expression and the other descriptions?  The essential energy of Venus takes slightly different but related forms in the different expressions.

So, in chart form, we have: