Dear Readers – this is a reprint of an earlier article published on this site. As I’m travelling this week, and in keeping with Mercury Retrograde, I’ll be posting articles of interest from the archives each day this week.
You may be thinking, OK, very interesting theories, but what should I do about this trend of Pluto in Capricorn? That depends on how this trend is affecting you; where you and your business stand in relation to the cycle.
To a certain extent, your individual horoscope will determine the timing of the impact of Pluto in Capricorn on your business life. And for a more personalized and specific answer to this question you can visit an astrologer that you trust and discuss the cycle as it relates to your chart. (Or you can contact me for a consultation.) But there are a few general comments that apply to all of us, because whether or not this cycle is affecting us personally yet, it may be affecting our customers, colleagues, and employees. And our turn will come soon enough, so we may as well prepare now.
Since Pluto hastens and intensifies the processes of endings and new beginnings, it will bring about the ending of our business pursuits that are no longer suited to our growth and personal evolution. Whatever has been slowly leaking vitality will go ahead and die at this time, including old business models, practices, and products. (Note: the U.S. auto industry) But an interesting clue regarding Pluto comes from its link with the mythological phoenix, the bird that periodically goes up in flames and then is reborn from its own ashes.
If you’re undergoing the very dramatic death of a cherished business idea or idea of yourself as a successful businessperson, start digging through the ashes for your next incarnation. Remember, the phoenix is resurrected from the ashes of its former self. (One of my clients had been a very successful plumbing and heating contractor who, through no fault of his own, found himself in a bankruptcy situation because of a client’s bankruptcy. He renamed his business Phoenix Mechanical and built an even bigger and more successful business that was on much more solid footing because of the lessons he had learned.)
So dig in those ashes. What was valid from the past? What were the strengths you and your key employees brought to the process? What innovations did you make that really worked? Don’t assume that everything about the endeavor should be scrapped. There are valuable resources in that scrapheap. While the next new idea will not look exactly like the old one, it may bear more similarities than you expect.
Even if nothing so dramatic is happening now, it’s a great time to work with these energies to remove dead wood. Believe it or not, old ideas and structures that you may have abandoned but not gotten rid of can absorb a great deal of psychic energy and seep decay into the environment. Clean out those closets! Rearrange files. Close bank accounts that are inactive. Sell those vehicles you no longer use. Preempt the Pluto in Capricorn lesson.
On the positive side, write a long-term business plan. Have a succession plan in place. Save money! Work toward a business structure that will outlast your own involvement. Improve your management skills. Empower and promote the deserving. Invest your time and energy in a fair work environment that offers advancement for your best people. All these things take advantage of the times and let the universe know that you intend to glide with the current, rather than try to swim against it.
Let me know what you’re going to do in the comments section below.
For another article on Pluto in Capricorn, see the link below. This was written when Saturn was in Libra, which it will return to after retrograde motion on July 24.