Archive for category Introduction to Astrology for Business

Astro4Business Month Ahead – March 2011

Solar_system
Hello, everyone.

Welcome to the Astro4Business Monthly Forecast for March, 2011.  What are the planetary influences this month and how can we work with them?

  • We’ll start with the most long-range and overarching influences, the planets Pluto, Neptune, and Uranus, which you will notice do not travel far from month to month but stay in the same sector of the sky for many years.  These form the backdrop to our personal lives, affecting matters on a global stage.
  • Then we will look at the mid-range influences, Jupiter and Saturn, which stay in the same sign for 1 – 2.5 years.  These planets represent our interactions with our societal environment, its rules, regulations, belief systems, and benefits.
  • We’ll look at the personal planets, Mars, Venus, Mercury, and the Sun which stay in their respective signs for much shorter periods and primarily influence our day-to-day lives.
  • And last we’ll look at the sign and dates for the New and Full Moon, as these mark the waxing and waning cycles in our daily lives.

Pluto in Capricorn

We’ve spoken at length about Pluto in Capricorn (see category at right), where it will remain until 2024.  In a nutshell, this long transit will bring upheaval and transformation to many of the structures we have come to rely upon:  government, organized religion, the economy, industry, and the military, to name a few.  This transit carries the energy of revolution and evolution and can be dramatic and at times overwhelming.  Pluto exposes what is hidden, sometimes for the better and sometimes for the worse.

Pluto hastens and intensifies the processes of endings and new beginnings, and in Capricorn will bring about the ending of our business pursuits that are no longer suited to our growth and personal evolution.  Whatever has been slowly leaking vitality will depart, including old business models, practices, and products.

This is formidable energy, and your best strategy is to tune in and work with it.  Find an area in your business life in need of renewal and begin the process before Pluto reaches planets in your chart and forces the issue.

Everyone with planets within five to nine degrees of any sign is actively dealing with this energy but especially if those planets are in Capricorn, Aries, Cancer, or Libra.  You will probably notice a deeper and deeper probing and cleansing all year long, related to the issues mentioned above.  Try to open a large space within yourself for a whole new perspective; be willing to irrevocably let go of something that has become outmoded.  Pluto transits can be difficult, but when the work is done they are the most rewarding because we are permanently freed from a long-standing, but hidden, issue.

Neptune in Aquarius

With Neptune in Aquarius (see category at right) from 1998 to 2011-2012, we’ve seen a growing global consensus regarding the equal value of all beings, shared responsibility for our planet, the distribution of technology to all corners of the world, and the right of each person to contribute to and further the base of common knowledge.

The best way to work with this energy is to allow yourself to open to waves of inspiration from the collective whole, from your local community to the global community.  Expect to be inspired by your neighbors and friends, both near and far.

If you have planets between 26 and 29 degrees of any sign expect to experience a subtle but powerful dissatisfaction with certain areas of your life this year and a yearning for a more meaningful connection to others.  Pay attention to non-intellectual sources of knowledge such as dreams and art.  Feel what is happening, listen for underlying currents rather than what is apparent on the surface.  This disconcerting influence can dissolve the forms in our life which have no real content for us anymore.  This can be disorienting and confusing while it is happening but once deeper connections are made, the benefits are rewarding and long-lasting.

Uranus in Pisces/Aries

Uranus finally leaves the sign Pisces and enters Aries on March 11.  This transition is noteworthy because there is always a shift when Uranus changes signs.  But the transition into Aries is even bigger than the usual 7-year movement from sign to sign.  Since Pisces is the last sign in the natural zodiac, and Aries is the first, we are looking at a seismic shift, the beginning of a new 84-year cycle.  Uranus has not been at this beginning point in the zodiac since 1928.  The whole period from 1928 to 2011 has been one long cycle of creative innovation which is now giving birth to a whole new cycle.

Uranus began its ingress into Aries last May but due to retrograde motion it slid back into Pisces until this month.  Many astrologers have predicted pretty dire consequences for Uranus in Aries and we’ve seen the warm-up acts ever since the planet Jupiter entered Aries in January.

Aries is the sign ruled by Mars, the Roman god of war.  This hot-headed god tended to act first and think later (if at all).  The Mars energy can be selfish, or at least self-referential, and full of desire.  Mars sees what it wants and takes it.  So it is concerning that Uranus, which brings change, rebellion, and technological advancement is in cahoots with this god of war.

But there are positive sides to this new chapter.  Uranus itself embodies the principle of change, especially the kind of transitions that occur because of sudden breakthroughs and technological innovations.  Society is constantly moving forward and when the time comes when the traditional is just too safe and stale, the energy of Uranus bursts through the barriers and ushers in the new.

For so many years people have felt powerless to address the challenges of our world, especially those caused by entrenched positions in government, big business, and the military.  But now there is a new movement afoot – one in which we are all coming to understand that we are individually powerful and that each act we perform has the power to change our world.

This is the positive face of Uranus in Aries:  the one willing to take responsibility for the whole even if that means standing alone to do so; the lone hunter who provides for the entire tribe; the individual with the courage to speak out on behalf of others; the inspired entrepreneur who through her efforts improves other people’s lives.

We won’t be working in concert with others so much as we did when Uranus was in Pisces.  But in breaking free of the crowd we can break free of groupthink, too.  What do we think when we stand outside of the cluster we have identified with?  What is the truth for us alone?  With the courage of Aries, we can act from our own truth.

What does this mean for us in business?  We will probably feel compelled to take risks we would not even have considered in the past.  We may feel confined by the people around us or the structures we’ve implemented and surprise ourselves and others by heading into a brand new direction.  We may seek opportunities for travel and study, or to bring scientific or technical discoveries into our products and services.  We may approach everyday challenges as battles to be fought and won.  We want out of our shell, even if we created it.

If you have planets between 28 and 4 degrees of the next sign it’s time to let yourself be excited by something new; branch out, experiment, try new things.  Support a cause you believe in and invest your time in societal change.  This will positively channel the excess nervous and intellectual energy Uranus can bring.

Saturn in Libra

Saturn in Libra is the antithesis of Uranus in Aries.  It counsels patience, persistence, responsibility, and humility in relationships, leading to cooperation and mutual support.  This planet of structure and discipline provides some much-needed grounding and circumspection to hot and erratic Uranus in Aries.

You may feel torn between the tried and true (Saturn) and the desire for breakthrough (Uranus).  Strive for balance bringing the best of the old along with you into new territory.

Saturn is still in its annual period of retrograde motion.  Moving retrograde for 4 ½ months each year, this phase provides the opportunity to examine whether our standard modes of operation truly spring from our own values, or have been imposed upon us by authority figures or societal norms.  It’s a time when our regular structures of support and stability may be withdrawn and we have to rely upon our own creativity and self-discipline to achieve our goals.

Saturn becomes less direct and overt when in retrograde motion which can relieve stress and struggle.  Yet as business managers we may see that our authority becomes undermined as others break free from outer rules and regulations too.  Be ready to improvise; think jazz rather than classical for the next few months.

Jupiter in Aries

In January Jupiter entered Aries, the first sign of the zodiac.  As noted above, Aries is a fundamentally aggressive mind-set, whether in the form of the lone-wolf entrepreneur or the established global company.  It brings a desire to take on the competition, expand into new territory, and develop new markets.

Competition will feature strongly over the next few months, whether this competition is directed against others or against the limits you’ve reached in the past.  There’s a lack of restraint to Jupiter in Aries, some may say a foolishness, which endeavors against all odds to win.

Jupiter’s ingress into Aries marks the beginning of a new twelve year Jupiter cycle.  This is an excellent time to begin a whole new endeavor.  Aries is the first sign of the zodiac.  Can you think about the next twelve years and being “first” in some aspect of your industry?  Jupiter likes to think big!  It’s time to take a new plunge:  big plans, big risks, the next five months will be a time of expansion, new projects, and bold moves.

Mars in Pisces

Mars entered Pisces last month changing the tenor of our energy and output.  Our focus may become scattered as we respond to subtle currents around us.  With Mars in Pisces we tend to see all sides of issues and may become over-emotional.  We can scatter our energy in helping others rather than adhering to our own schedule and progress.

Unless, that is, you are in a creative field.  In that case, this placement of Mars brings inspiration and the will to respond to it with concrete output.  Think Michelangelo and Vincent van Gogh – both with Mars in Pisces.

Venus in Aquarius/Pisces

Venus travels into Aquarius on the first of March and, moving quickly through that sign, enters Pisces on March 26.

Venus in Aquarius brings out our intellectual side.  Our social instincts rise; we become concerned with what is right and fair.  We can improve our professional relationships by joining associations or contributing with others to a just cause.  A group endeavor enhances our creativity.

Venus is exalted in the sign Pisces.  This is the time when you can catch your best creative ideas of the year.  Carry a recording device with you at all times because, while truly inspired, Venus’ gifts are subtle and can be elusive when she’s in Pisces.

Time spent on marketing and public relations will pay off during Venus in Pisces and you can expect your employees to be imaginative and happy.

Mercury in Pisces/Aries

Mercury begins the month in Pisces, moves into Aries on the 9th, and then turns retrograde in Aries on March 30.

Images communicate better than words when Mercury is in Pisces; be sure your writing and speaking include symbols and color.  Your thoughts flow more easily and your best ideas come from dreaming, day-dreaming, and fantasy, so include time for all of these.

Mercury in Aries revs our mental engines.  Our thinking becomes inventive and our communications persuasive.  Watch for aggressiveness; give others a chance to speak too.

You may have so many ideas and so much enthusiasm you’ll need extra help just to keep track of it all.  Watch for overload; headaches will be a sign to relax, cool your jets, and pace yourself.

Sun in Pisces/Aries

The Sun in Pisces is a transitional time of year, a time of completion and preparation for the new start indicated at the end of Pisces, the time of the Equinox.  Use the heightened intuition of the Pisces Sun to sense how your direction will adjust to the coming season.

On March 20 is the Equinox; vernal for us northerners; autumnal for you southerners.  (That’s north and south of the equator.)  Half way between the longest and shortest day of the year, it’s time to take stock.  How far have you come since the Solstice?  Have you accomplished your goals so far this year?  Is there a course correction you need to make?

The Sun in Aries is a time of heightened energy and new beginnings.  Take advantage of this fire to get yourself on track.  You are ready; act!

Phases of the Moon

The New Moon is in Pisces on March 4, waxing to full in Virgo on March 19.  Look for a new start in whichever house contains 13 degrees Pisces.  For me, that’s career and business!  (If you need a copy of your chart, see the box in the sidebar to request one free.)

Monthly Recap

With Mercury, Uranus, and Jupiter in Aries by March 11, and the Sun joining by March 20 this month will feature a fighting spirit and the will to conquer new territory and introduce radical new ideas.  Fortunately, Venus in Aquarius will bring in collaboration and Saturn in Libra will remind us of our interdependence with others.  The winning spirit of Aries is great for business but remember:  you’ll still need relationships once the gains have been won.

In case you are wondering how to get the most out of this monthly forecast, check out this link.  Some time ago a reader asked about it and you’ll see my instructions when you follow the link.

Have a great month and let me know how it all plays out!

Key Dates for the Month

March 1          Venus enters Aquarius

March 4          New Moon in Pisces

March 9          Mercury enters Aries

March 11        Uranus enters Aries

March 19        Full Moon in Virgo

March 20        Sun enters Aries

March 26        Venus enters Pisces

March 30        Mercury turns retrograde

*******************************************************

For an overview of the year ahead, check out these posts:

Pluto’s Journey through 2011

Neptune Swimming through 2011

Uranus Flashes through 2011

Have you seen my new blog? Discussing all things astrological, for anyone interested in real-life astrology, check out Ellen Longo’s Astrology Blog.

Do you have a question for Ellen? See the “Work with Ellen” tab at the top of this site for my Straight to the Point Response service.

Copyright 2011. All rights reserved.

Tags: , , , , , , , , , , , ,

A4B Weekly Forecast – New Moon and lots more!

Anonymous Flammarion woodcut (1888). (Source:Wikimedia Commons)

Anonymous Flammarion woodcut (1888). (Source:Wikimedia Commons)


Hello everyone.

There is so much going on this week and all of it impacts our personal lives.  The action involves the Sun, Moon, Mercury, Venus, and Mars, all personal planets.  This week is not about big, global, dramatic happenings but more about daily interactions in the close circle in our business lives:  our employees, our sales people, our products, communications and operations.  And all this against the backdrop of the final moments of the last Moon, the low energy of the New Moon, and the very first sliver of revelation of the new lunar cycle.

New Moon on Wednesday

Despite everything going on around you, your energy may really flag this week.   You may feel like you’re sleepwalking through situations or witnessing them from a distance.  That’s the energy of the New Moon.  Big things occur with each New Moon, but they happen very subtly.

If you really want to catch the wave it’s best to spend some time out of the fray, tuning in and listening.  But if you can’t get away, if the week is as busy as it looks like it will be, don’t worry.  The currents are there whether you notice them or not and they will carry you toward the next endeavor.  It’s just more fun to be informed beforehand!

Mercury and Venus change Signs

Mercury and Venus both change signs on Thursday:  Mercury enters Aquarius and Venus enters Capricorn.  The readers of this site have an ongoing assignment; would you like to join?  We’re testing the astrological principle that when a planet changes signs, an event related to its influence is noticeable in our world.  Thursday is an excellent day to be especially aware with two planets changing signs on the same day.  Let’s give it one day “orb of influence” on either side, being especially observant from Wednesday to Friday.

What to look for?  Mercury rules all forms of communication and business interactions and Venus rules partnerships, alliances, marketing, and public relations.  So in either case look for a change in tenor, a new association, a breakthrough, or a turn in direction.  Since each sign matures and corrects for the excesses of the last sign, we’re not looking for an out-of-the-blue, startling occurrence but rather an event that evolves a situation from one kind of activity to another.  Look for the same people stepping into a different situation.

The Sun is active too

On Friday the Sun conjuncts Mars, merging the two fire-starters of the heavens.  They meet in Aquarius, stamping their annual cycle with mental pioneering and group endeavors.  Just as with the New Moon, the activity of the conjunction can be subtle and you may have to be especially mindful to sense what these two are up to.  But they could ignite an idea that affects your operations over the next year’s time.  Look for invention and innovation.

This is the best day this year for a meeting between you and your operations or engineering staff.  The session could be hot and that’s OK.  Ingenuity can be born from that fire.

Then on Saturday, on Saturn’s-day, the Sun trines retrograde Saturn.  This is a day that “triggers events” according to Erin Sullivan in her excellent book, Retrograde Planets.  The whole focus of the retrograde cycle of Saturn, which lasts until early June, could become clear on Saturday.  Look for a Saturn influence, some hierarchy, system, regulation, or policy which just isn’t working and needs to be restructured. (To read more about Saturn Retrograde, including tips to work with retrograde Saturn, use this link.)

And more?

And there’s still more, but that’s enough, don’t you think?  Remember to be vigilant about Mercury and Venus changing signs.  Let’s see if we notice their influence.  Leave a note in the comments with anything you observe.

Have a great week!

*******************************************************

Have you seen my new blog? Discussing all things astrological, for anyone interested in real-life astrology, check out Ellen Longo’s Astrology Blog.

Do you have a question for Ellen? See the “Work with Ellen” tab at the top of this site for my Straight to the Point Response service.

For more info on the business descriptions of the planets mentioned this week, see

The Sun

The Moon

Mercury

Venus

Mars

Saturn

Copyright 2011. All rights reserved.

Astro4Business Weekly Forecast with Signs of Uranus

Anonymous Flammarion woodcut (1888). (Source:Wikimedia Commons)

Anonymous Flammarion woodcut (1888). (Source:Wikimedia Commons)


Hello everyone.

As I’m writing this today, on Sunday December 5, we are experiencing the New Moon and the annual time when Uranus apparently stands still and then begins traveling in direct motion.  Uranus is the last of the outer planets to resume direct motion this year and with its turning, all of the planets are traveling straight forward in the sky.  This signals the yearly period of forward motion, full speed ahead, except Mercury will begin retrograde motion on Friday for three weeks.

Not that there’s anything inherently challenging with Mercury retrograde; it only becomes challenging if we resist the inward pull of our mind.  I’ve outlined several ways to approach Mercury retrograde in the links below but the best way by far is to spend a few minutes each day in meditation, deep breathing, or contemplation.  If there’s a book you’ve been meaning to read, especially a business related book (I’m currently reading The Carrot Principle by Gostick and Elton), this is an excellent time to squirrel away some hours and delve deeply.  With Mercury retrograde there is the potential for information to really take root and become an extremely useful tool in the future.

Signs of Uranus

On this site we often try to observe signs of the planets when they turn direction.  There is an astrological theory that says that at these turning points the power of the planet is intensified and therefore more easily noticed in the material world.  I saw Uranus this morning.

Some of you may know that I’m in England, which was blanketed with two feet of snow earlier this week.  This part of the world shuts down when there is a huge snowfall:  trains stop running, roads are left snowbound, deliveries halt.  Since we are running low on groceries I decided to walk to the village this morning; our car can’t make it up the icy hills but I can.  As I was walking I noticed several groups of neighbors out with shovels and picks cleaning the roads.

Don’t get me wrong – this wasn’t a joyous Jupiter-type block party with hot chocolate and barrel-fires.  This was an earnest group of people, all ages, with their backs bent, cleaning the thoroughfares.  As I passed them the first time I observed them with interest; an hour and a half later on my way back they had proceeded about ten yards and were still hard at it.  This time I recognized with gratitude and respect what they were really accomplishing.

What struck me was they weren’t cleaning the sidewalks in front of their own homes or their own driveways; they were cleaning the streets for everyone’s safety and convenience.  This scene perfectly expresses the energy of Uranus:  people willing to work steadily and hard for the benefit of the community.  Neighbors setting aside personal desire to spend a few hours on Sunday so that everyone can get to work the next day.  People progressing foot by foot until the job is done.   The impulse to service followed by pulling on the boots and hat and heading outdoors with the shovel.

This is a classic scenario inspired by the energy of Uranus within each of us.  How about you?  Did you see signs of Uranus today?

The Week Ahead

Now a quick look at the week ahead…

With the Moon early in its waxing phase we begin to get a glimpse of what we might develop by the Full Moon two weeks from now.  This is the time to get projects started even if we’re uncertain where they might be going.  We should try and test ideas this week so that by next week we can settle into perfecting the best ones.

A strong Saturnian influence will support all of our efforts this week.  Almost every major aspect this week either involves Saturn or Saturn-ruled Capricorn.  Mercury turns retrograde in Capricorn and Mars also enters the sign Capricorn.  This ushers in a few weeks of responsible, methodical effort.

There’s a social aspect between Venus and Pluto midweek, but don’t expect this to be light-hearted holiday fun.  Venus in Pluto’s sign of Scorpio meeting Pluto in serious Capricorn is more likely to be linked to business endeavors and working out the details of shared resources.  This is an extremely beneficial aspect for finances as Venus rules money and Pluto rules hidden sources of wealth.  But we have to respect the intense power of these two to bind and commit us to long-term alliances.  In other words, don’t jump into any financial relationships this week unless you are absolutely sure of the intentions of all parties.  But if you are, then this is an excellent time to commit.

Have a wonderful week and be sure to let us know if you saw signs of Uranus on Sunday or signs of Mercury when it turns retrograde on Friday.

Happy Holidays Reminder

Since I’m traveling and enjoying the holidays, these posts will be more sporadic and spontaneous until the end of December.   I think the best idea is to subscribe via the RSS feed above and then you’ll be notified by email whenever there is a new post.  I don’t want to lose touch with you.

Do you have a question for Ellen? See the “Work with Ellen” tab at the top of this site for my Straight to the Point Response service.

For an overview of the month, see the Astro4Business Month Ahead – December 2010

For tips on how to use Mercury Retrograde to your advantage, see

10 Best Practices for Mercury Retrograde

Mercury Retrograde – 10 Ways to Engage

For more info on the business descriptions of the planets mentioned this week, see

The Moon

Mercury

Venus

Mars

Saturn

Uranus

Pluto

Tags: , , , , , ,

Astro4Business Weekly Forecast – November 1 – 7

Anonymous Flammarion woodcut (1888). (Source:Wikimedia Commons)

Anonymous Flammarion woodcut (1888). (Source:Wikimedia Commons)


Hello, everyone.

What an interesting week this is!  Nearly every planetary relationship this week is waning – not just the Moon waning to the New Moon, but waning relationships between Venus and Pluto, Venus and Mars, Mars and Pluto, Mercury and Jupiter, Mercury and Uranus, and Mercury and Neptune.  In addition to all of this withdrawing planetary energy, retrograde Venus moves back into Libra.  Seems strange, doesn’t it?  I can’t wait to see how it all plays out and please share with us how your week unfolds.

Waning energy means matters are coming to a close, preparing for a new cycle to begin.  Our part is to let this happen, to let go of what is obviously ending whether these are projects begun in the last few weeks or initiatives in place since the beginning of the year.  If a matter has run its course, it’s much better to recognize it now than to tie up time and resources which could be used for more profitable endeavors.

The only energy moving in the other direction is the Sun and Saturn, and at the end of the week, Neptune resumes direct motion.  So let’s take a detailed look.

Monday

Something is begging to be revealed today: revealed, acknowledged and then left behind.  Since Venus is involved with both Mars and Pluto, there is another layer to be uncovered regarding a professional relationship or a financial commitment.  Are you sure your facts and figures are straight?  Is your staff telling you everything they know?

It would be a wise use of today’s energy to practice some MBWA, management by walking around.  Visit every desk or workstation and invite your staff to tell you something you don’t know, no holds barred.  Dig down deep; your freedom to move forward depends on some “inside information.”

Thursday

This is the upbeat day of the week with the only waxing aspect between the Sun and Saturn.  When these two are on the field the subject is leadership and management.  We all know these are two different skills, but in small business you wear both hats, don’t you?  It’s time to test a new management style, perhaps one you glimpsed about a month ago when the Sun and Saturn met in conjunction.

One client just shared with me today that due to her frustration at her staff not getting things done she is testing a new, more commanding style and seeing results. This is a very seasoned leader and manager but she knows there is always something new to learn, something to try and improve.  Today you could recognize this new direction.

With Saturn, you may encounter resistance; this is natural.  It may even be coming from you, your inner rebel who doesn’t want to do the work even though you know the outcome will be solid.  Or you may feel uncertain or hesitant; this too is a natural reaction to a new vision.  But there’s something more to achieve and Saturn instills the discipline to do it.

Friday

The Sun and Moon meet in the sky for the New Moon in Scorpio today.  If you can get a moment or two to yourself you may actually feel the release of energy or power, a new possibility stirring.  The actual day of the New Moon is not the time to begin something new.  It’s best to wait a couple of days and let your inspiration take form in quiet.  Even if you’re quite sure about the next stage in your business, try to wait until early next week to set it in motion.  The weekend may hold some surprises that will enhance your idea.

Saturday

On Saturday we get back to the down note with two waning aspects, one between Mercury and Neptune and one between Mercury and Uranus.  Mercury rules communications, data, and analytics and with the waning aspects it’s time to finish up a series of meetings and publish your reports.  The aspect with Neptune may make you feel there is still brilliance to be mined in your materials but it’s probably not true.  They were fine in their time but renewal will soon be necessary.

The aspect with Uranus today allows you to work constructively with a group to finish up and actualize a shared vision; expect radical and unusual viewpoints to arise and inventive solutions to technical difficulties.

Sunday

Neptune resumes direct motion on Sunday.  The change in direction can bring confusion or feelings of loss to the surface.  We may know we’ve been through a massive shift but we’re not at all sure exactly what has changed or how to practically apply it to our businesses.  It will take a couple of weeks to adjust to the direct motion and then you’ll see your creativity and inspiration soar.

Venus in retrograde motion reenters Libra today, a sign she rules.  When Venus is in Libra, we find our day-to-day happiness in relationships, art, beauty, fashion, and generally getting along and supporting each other.  We are more than usually accommodating and willing to compromise.  Our social instincts are fair-minded and our business relationships more intellectual and rational.

Until Venus turns direct on November 18 this is not a good time for new contracts or professional relationships, or for major purchases.  Continue to review and reevaluate, but no major changes until after the 18th.

OK – have a great week!

Do you have a question for Ellen? See the “Work with Ellen” tab at the top of this site for my Straight to the Point Response service.

For an overview of the month, see the Astro4Business Month Ahead – November 2010

For more info on the business descriptions of the planets mentioned this week, see

The Sun

The Moon

Mercury

Venus

Mars

Saturn

Uranus

Neptune

Pluto

Tags: , , , , , , , ,

A4B Today – October 27, Water, water, everywhere!

Source:Wikimedia Commons

Good Day!

If your plans today include accomplishing anything with precision or logic, be sure to get it done early in the day.  Your mind should be sharp this morning; just watch for overblown ideas or thoughts focused too far into the future.  The Moon forms challenging aspects to Jupiter and Uranus this morning which can tend to make us bored with today’s work and much more interested in tomorrow’s.

After noon (MDT) the Moon moves into Cancer where it becomes the seventh celestial body in a water sign.  That’s seven out of ten “planets” in water signs.  That’s a lot of water!

Water signs represent the emotional currents that flow between us and this can manifest as one of those days which is either over the top happy or everything seems to hurt everyone’s feelings.  It may require extra sensitivity on our parts as we interact with colleagues and employees, especially if we tend to operate from our minds rather than our feelings.

When there is this much water around, conflict is bound to rise to the surface.  Deep-seated brewing resentments or jealousies could be revealed.  This is ultimately beneficial but needs careful handling. When so many planets are in water signs there can be a marked lack of objectivity, coupled with impractical solutions, and topped with a lack of confidence that things can change for the better.

Keep your eye on non-verbal behavior too; don’t assume that if everyone’s quiet, all is well.  Notice if people are smiling, smirking, rolling their eyes.  You may have to help guide your staff to more appropriate and positive expressions of what they are feeling.

I was just in a situation where I saw a very seasoned manager deal extremely effectively with a new staff member.  This new employee has very high expectations of herself, and was expressing non-verbal eruptions of frustration through moaning, sighing, and self-deprecating comments:  “I’ll never get this!”  This wasn’t directed at anyone but herself, but the energy was pouring into the atmosphere, upping everyone else’s stress levels.  I really admired how her supervisor pointed out to the new employee what she was doing and how it was affecting those around her, and counseled her kindly but pointedly that she would learn faster if she changed her approach to the work.  Later in the day I heard this new employee thanking her manager; she sincerely appreciated the feedback.  And everyone else in the office was grateful as well.

When the Moon is in Cancer people respond well to nurturing.  Perhaps eating a meal together or bringing goodies to the afternoon meeting will help people express themselves in appropriate ways.  We’re not looking for ultra-rationality today; the water energy has its own gifts to give which include creativity, compassion, empathy, and willingness to connect.  We just want to provide positive outlets for the flow so no one gets caught in a thunderstorm!

Do you have a question about your business for Ellen? See the “Work with Ellen” tab at the top of this site for my Straight to the Point Response service.

For an overview of the week, see the Weekly Forecast – October 25-31

For an overview of the month, see the Astro4Business Month Ahead – October 2010

For more info on the business descriptions of the planets mentioned today, see

The Moon

Jupiter

Uranus

Tags: , ,

Business Planning Retreat – Guest Post by Melanie McGhee

Dear Readers – I was intrigued by a comment businesswoman Melanie McGhee wrote, mentioning how she takes an annual business planning retreat.  I asked her to share her process and insights with all of us.  For today’s New Moon, here’s a new idea!  What do you think?

Melanie writes:

One of the members of my mastermind group, Sue Painter, recently invited me to join her and a small group of incredible people coming together for a business planning retreat.  I very much wanted to go.  After all, she is a master businesswoman and marketer.  But the timing isn’t right for me.  

Melanie's business

As my work is about the yoga of relationships, I’m clear on the value of staying in alignment and ease in my relationship with my business and see retreats as one way to do that.  I’m a big believer in retreats.  I’ve facilitated retreats for more than 20 years and have written an award-winning retreat book, An Illumined Life ~ A Personal Yearly Retreat & Reflection Guide.   

Given my appreciation for retreats, I was bummed that I couldn’t go on this retreat.  After spending a couple of weeks grumbling to myself about how much I wanted to go, I finally got back in touch with the seed of my grumbling, the pure desire and recognition that I am long overdue for a business planning retreat.  

I’ve taken these retreats in the past and find them enormously beneficial – just me, a couple of packets of post-its, some sharpies and my open mind.  When I take myself on this kind of retreat, I find a place to go that is pretty close to home, book a room or cabin and play in the field of limitless possibility and uncover clear direction and focus for the year.  

Though filled with blue-sky thinking, I find that with some structure, I have greater clarity and success.  Typically, my schedule includes meditation, yoga, walking and work time.  During “work time,” I create a plan for my upcoming year.  I do this by following a format that suits me best with questions and prompts that I have designed to help me focus. 

The areas of focus includes:

  • Reflection on the highlights and successes from my previous year
  • Identification of challenges I’ve faced
  • Insights & lessons
  • Vision for upcoming year in each area of my business.
  • Goals that fulfill that vision.  This includes addressing goals in the specific areas of my business.  For instance, after visioning in each of the following areas, I create goals for each of these areas:  promotion, money matters, client care, care and feeding of my team, events, continuing education. 

After my visioning and goal planning, I’m ready to create a prioritized plan.  Each step of the way, I take a few minutes to contemplate and make sure that my goals are aligned with my Spirit.  With all this in place, by the end of my retreat, I have a book that I’m ready to send off to a print on demand service and I have a spiral bound business plan with specific goals to keep me on track for the year.  Some people like a 3 ring binder, I prefer a spiral bound planner.  To each her own. 

After reading Ellen’s blog for a while, I think my next retreat might include an astrological reading for my business!  What about you, what might your business planning retreat look like?  If you need any help, check out my friend, Sue’s retreat, or get in touch with me.

Tags: , , ,

Astro4Business Weekly Forecast – October 4 – 10

Anonymous Flammarion woodcut (1888). (Source:Wikimedia Commons)

Anonymous Flammarion woodcut (1888). (Source:Wikimedia Commons)


Hello, everyone.

This week holds the New Moon, Venus assuming retrograde motion, and a couple of Mercury aspects to powerhouse planets.

Phases of the Moon

We begin the week with the Moon heading into darkness, just before the New Moon conjunction with the Sun on Thursday.  The first part of the week is a time for handing off, cleaning our desks, and preparing for the next new phase of the cycle.  It is a time for assimilation of what has passed and if there are still some loose ends lingering, you may have to just let them go.  The dark of the Moon is the midway point between the past and the future; an “empty, dormant interlude” according to astrologers Dane Rudhyar and Leyla Rael, which is quietly gathering the potential that will be released at the New Moon.

On Thursday we encounter the New Moon and by Saturday we enter the Crescent phase.  On the day of the New Moon it’s important to be open and aware, but it’s not the time for action.  Something new is being birthed but we won’t clearly recognize it for a couple of days.  As the new project, product, or task becomes more and more apparent, our role is to overcome any resistance, hesitation, or lingering doubts from the past.  A new cycle is beginning!

Mercury

Mercury, the planet that represents our rational thinking and communication processes, forms a couple of difficult aspects this week.  This can cause meetings, presentations, and negotiations to be challenging and tense.

The first contact, on Tuesday, is a square aspect with Pluto in Capricorn.  We’re likely to receive a message from the “powers that be” in our business life, one we may take as unfair or at least unbalanced in perspective.  What we learn may cause a crisis or a necessary reorientation.

We’ve been here before; this is an opportunity to react from a new perspective.  For example, if we hear from our banker that our loan has been denied, we have two choices.  We can react with hostility or fear or we can take this as a signal that there is another opportunity we have yet to explore.  Old ideas and past solutions won’t work this time; we have to adjust our plans while boldly reaching out for new answers.

On Friday, Mercury joins Saturn in Libra.  This is an annual event, great for business planning and gaining sage advice from a respected mentor or adviser.  Especially following the Pluto aspect of Tuesday, we may just hear the very key we were looking for:  a system, strategy, or partnership that will bring us out of the woods.

Venus

On Friday, which is Venus’ day, the planet of creativity, relationship, and assets begins 40 days of retrograde motion.  When a planet is in retrograde motion, its normal outward-focused function is reversed.  While powerful insights and progress can be gained, the normal activities of the planet may seem unavailable.  If you are normally socially extroverted, don’t be surprised to need much more time alone.  If your creative inspiration comes from contact with others, you may find you would much rather sequester yourself with your materials.  You could also find your recent progress with diplomacy and negotiations reversed for no apparent reason.

During this time, don’t automatically think you are losing touch with your staff, or assume your clients are disappointed.  Relationship reversals are normal during Venus retrograde.  We’ll explore this fascinating subject, including what to do and what not to do, more in a post later this week.

Have a wonderful week and let me know how it goes!

Do you have a question for me? See the “Work with Ellen” tab at the top of this site for my Straight to the Point Response service.

For an overview of the month, see the Astro4Business Month Ahead – October 2010

For more info on the business descriptions of the planets mentioned this week, see

The Sun

The Moon

Mercury

Venus

Saturn

Pluto

Tags: , ,

Cool Eclipse Video (the Astro event, not the Movie)

The progression of a lunar eclipse. Totality is shown with the last two images to lower right. (Source: Wikipedia; Wikimedia Commons)

Hello, everyone.

I’ve decided to lay low this week – I want to give myself the time and space to receive the planetary energies of this week, which are powerful and transformative. It is also the birthday of my beloved Guru on June 24 and so I’m reserving time for connection and contemplation – my Christmas, you might say. But I can’t resist sharing with you some cool things that have come my way today.

This is the first of a two-part video on the upcoming Eclipses of June 26 and July 11. It’s produced by the Cosmic Intelligence Agency, and was sent to me by my friend and astrologer, Dru Ish. It’s a little bit technical but worth watching because it outlines the effect of the Eclipses on various countries, including the U.S.

I’ll post Part 2 tomorrow, which continues this fascinating look at the astrology of this time.

If you missed my weekly forecast about the power of this week, I’ve put the link below.

For an overview of the week, see the Astro4Business Weekly Forecast – June 21-27

For an overview of the month, see the Astro4Business Month Ahead – June 2010

Tags:

Astro4Business Today – June 3

Source:Wikimedia Commons

Good Day!

Today the Moon travels from 27 degrees Aquarius to 4 degrees of Pisces, aspecting Saturn, Mars, Neptune, Jupiter, Uranus, and Pluto along the way.  These planets are all outside the orbit of the earth, ruling the less personal sphere of our business lives.  The issues and concerns of our environment, community, and the whole world intersect with our business concerns today.

This is one of those days you may feel like a pinball (I’ve got to find a more current metaphor for this!) as you get pushed, pulled, nudged, and knocked by other people’s agendas.  We may bring it on ourselves, since we may not be able to focus our attention and we welcome some of the interruptions.  But as soon as we open the door to one, the others will come flooding in.

It’s your choice.  Occasionally it’s worthwhile to have a day like this, what I call a “floaty” day, where we go where the tides take us.  And with the Sun in Gemini we’re looking for diversity of opinion and style.  If you let yourself just receive input today, tomorrow you can update your goals with what you learn.

Especially for you Geminis, but really for all of us while the Sun is in Gemini, here’s a very fun and astute look at the Gemini state of mind by astrologer and therapist Debra Silverman.  You can see the rest of the signs if you scroll across the bottom or visit her site at debra-silverman.com. Thanks to cj wright at Auntie Moon. I picked this up on her site.

Have an entertaining day!

For an overview of the week, see the Astro4Business Week – May 31

For an overview of the month, see the Astro4Business Month Ahead – June 2010

For more info on the planets influencing today, see

The Sun

The Moon

Mars

Jupiter

Saturn

Uranus

Neptune

Pluto

Don’t forget. If you have an astrology-related business question (or a business-related astrology question) send it to me at ellen@astro4business.com. I’ll answer it in these posts, anonymously of course, and we can all learn from each other’s experiences. I look forward to it! Have a question now? Email it and let’s get started!

Tags: , , , , , , , , ,

Astro4Business Forecast – May 19

Source:Wikimedia Commons

Good Day!

Today is another really interesting day.  With the Moon waxing in Leo, we want to strut our stuff, display our creativity, wow them.  But we run the risk of stepping on people’s toes if we expect too much too soon or we take all of the credit.  The Moon is in challenging aspects to Mercury and Pluto, both of which demand us to be more down to earth in our vision.  OK, point well taken.  Try to exhibit the practical application, not just the beauty of the idea.

Then we meet the major aspects of the day.  With the Sun intersecting Neptune’s vibe, it’s important that we strive for clarity and not believe everything we hear.  We shouldn’t even necessarily trust our own judgment!  We are extremely sensitive to artistic and creative currents, but that doesn’t mean our visions for the future are accurate.   We may be overly sentimental or confused.  Be careful.

You’ll get some support from a nice aspect between Mercury in practical Taurus and Pluto in serious Capricorn.  Really this is the other end of the spectrum from Sun/Neptune and you’ll have to avoid being too stodgy or results oriented. 

So overly sentimental and confused followed by too stodgy and results oriented – Yikes!

A little later Venus in Gemini faces Uranus in Pisces.  Venus and Uranus together can be overexcited by social contacts or make you yearn for the unconventional.  This pair can make you (or your staff) reckless in your professional relationships and prone to speak before you understand the consequences.  This aspect can indicate sudden separations or sudden reversals in fortune.  The best use of this energy?  If you focus on originality, creativity, artistic ability, and breakthroughs you’ll manage the energy.

At the end of the day, Venus leaves Gemini and enters Cancer for about a month, until June 15.  Venus in Cancer is very different from Venus in Gemini.  Venus represents our social instincts, our professional relationships, creativity, and financial strength and backing.  In Gemini, we were probably attracted to diversity, excitement, and change in our relationships.  In Cancer, we yearn for more true bonding and our employees and customers will want to be regarded as family or at least as members of our tribe.  Even our colleagues may want more mothering than partnering.

We’re also very interested in financial security when Venus is in Cancer, the kind that can tide us over if we hit a rough patch.  Any chance of increasing your savings or opening that IRA?

Have a great day!

For an overview of the week, see the Astro4Business Weekly Forecast – May 17 – 23

For an overview of the month, see the Astro4Business Month Ahead – May

For more info on the planets influencing today, see

The Sun

The Moon

Mercury

Venus

Uranus

Neptune

Pluto

Don’t forget. If you have an astrology-related business question (or a business-related astrology question) send it to me at ellen@astro4business.com. I’ll answer it in these posts, anonymously of course, and we can all learn from each other’s experiences. I look forward to it! Have a question now? Email it and let’s get started!

Tags: , , , , , , , , ,