Hello, everyone.

Today I’m starting a new feature in Astro4Business Intersections.  I haven’t found the perfect name for it yet, but something like, Signs of our Times.  I frequently hear or see things that are perfect examples of some current astrological configuration.  If there is a compelling and long-term transit in the sky we should see it reflected in every part of society, and we do.  In advertising, theater, music, politics, education and every other aspect of life there are numerous examples that express the present time.  Rather than rely on wisdom from Chaldean or Medieval times, we can learn from current astrological examples.

I think this will have important business applications, too.  If we can recognize and really understand the times we live in, we can take advantage of this knowledge to gear our products and services toward these times.  It will also be interesting to begin to sight a major change in the sky in advance through the changes we observe in society around us.  I hope you enjoy this feature and that it helps you think about the current times and how we can best interact with them.

Energyville, from Chevron

Have you seen the ad on “Energyville, from Chevron?”  Billed as “An energy game developed by The Economist Group”, Energyville is an online game that stimulates and educates about how to meet the energy demands of a hypothetical city.  I usually cast a pretty cynical eye at advertising; I especially notice which heartstrings the company is attempting to pull.  But this advertisement and online game is an interesting example of the current Uranus transit through Pisces.

A tagline in the ad is “put your ideas to work”.  This is the realm of Uranus, the realm of ideas, innovation, and inventiveness.  This ad is full of text with no supporting photos of humans, animals, or other emotional content.  This is Uranus, too, the cold, rational process that searches for Truth rather than emotional connection.

Pisces is also apparent.  First of all, Pisces rules liquids such as oil and it generally rules the common needs of society as a whole, such as the need for a source of energy.  Pisces also rules the mature and transitional stage of the business life cycle, which is the stage all of the established energy companies are experiencing now.  In the mature stage of the business life cycle, the peak has passed and the company or industry has two choices:  innovate or terminate.

Uranus in Pisces Innovation

In a prior post we reviewed how Cisco Systems was using Uranus in Pisces type innovation through diversification, committee leadership, global connection, and terminating their internal hierarchies.  Now we’ve got Chevron using another type of Uranus in Pisces type innovation:  inviting all of us to help solve the energy problem through an online game.  In other words, they are attempting to make their mature stage business problem into our problem.  Of course, energy is our problem so I think it’s a brilliant marketing strategy that they are at least attempting to look like they are involving all of us in the solution.

And fundamentally, the approach is valid.  If everyone’s involved, if everyone’s thinking, who knows where the most brilliant solution will come from.  Uranus works in the group mind, often building a spectacular breakthrough simultaneously through many minds at once.  And perhaps making a game of it helps to bring the freshness and spontaneity that provides the ground for true breakthrough in a way that fear of scarcity and guilt about overuse do not.

Rational Uranus.  We’re all in this global village together Pisces.  If you go to the site willyoujoinus.com you can play the game yourself.  There is a feature at the top of the game that shows how many barrels of oil are being consumed in the time you are playing the game.  Now that’s something that does pull at the heartstrings.

Tags: astrology, business, Pisces, Uranus, Uranus in Pisces