Archive for category Introduction to Astrology for Business

Astro4Business Basics – the Moon

Moon over Pyramid Rock, near Gallup, NM. (http://www.flickr.com/photos/cazen/)

Moon over Pyramid Rock, near Gallup, NM. (http://www.flickr.com/photos/cazen/)

   MCj04325480000[1]  Moon river, wider than a mile…MCj04325480000[1] .

The Moon – how many songs have been written about her, how much poetry?  The Moon holds a massive place in our consciousness and symbolically holds a major seat in the hierarchy of the planets in astrology.   We perceive the Moon as the second largest object in the sky.  Stephen Arroyo states in his excellent Astrology Karma & Transformation that

Although the scientific world-view describes the Sun as immensely larger than the Moon, … the relative diameters and distances of the Sun and Moon are such that, when seen from the earth, both discs subtend almost exactly the same visual angle (0.5) and appear to be the same size

Due to this, many cultures have considered the Moon a major deity of the sky, equal to the Sun. 

In a personal natal chart the Moon indicates

  • The reigning need of the personality
  • The mother figure and other women
  • Feelings and receptivity
  • Nurturing qualities
  • The health of the stomach and breasts
  • Memory, the past, subconscious
  • Mass consciousness, the public
  • Matter, form

How will we define the Moon as used in astrology for business?  Remember, there are three different options in the business use of astrology. 

  1. The first is reading a person’s standard natal chart from the point of view of business.  What does your chart say about you as a business person?  What are your strengths and weaknesses as applied to your professional life?
  2. The second is reading the chart of a business itself.  It is fairly easy to find the date of incorporation of publicly held businesses, and many small business owners can say the date they first opened their doors or made their first sale.
  3. The third option is to view the vocations that have been found to be good expressions of certain planetary energies.

The Moon in a Businessperson’s Chart

The Moon Goddess - Chandra Devi  (Source: Wikipedia)

The Moon Goddess - Chandra Devi (Source: Wikipedia)


What does the Moon convey in the chart of a businessperson?  The Moon, as the significator of the reigning need of the personality and the builder of form, shows what you must do in order to be emotionally fulfilled.  The Moon takes the Sun energy and gives it form.  You could say the Sun shows the essential energy and the Moon shows how that energy takes form in the world.  So a person with a Leo Moon needs a leadership position in order to express their Sun energy.  A person with a Libra Moon needs beauty and peace in the working environment.

The Moon also shows how the businessperson cares for employees and others.  According to the sign of the Moon, the person may tend to be more or less compassionate, nurturing, and inclusive of support staff in the day to day environment and decision-making.

The Moon in the Chart of a Business

Like the Sun, when we look at the Moon in the chart of a business, we take the essential meanings of the Moon in a personal chart and combine them with the meanings of the Moon in a mundane chart.  A business is an entity in that it has a birth, a life cycle, and an end, and it has meaning and purpose like any other being.  It is like a child of a person’s imagination and desire.  But it’s also impersonal, in that it doesn’t carry its own conscious evolvement even though it passes through phases and cycles like everything else on earth.  In this way it is more like a mundane chart and the meanings from that branch of astrology apply.

In a business chart, the Moon describes the public’s perception of the business, the employees, and women in the business in general.  (However, if a woman is the owner and/or leader of the business, she is described by the Sun.)  The Moon also describes customers and public relations. 

Also depending on the sign, it describes the business form, as well as whether the business is bricks and mortar, communications based, or virtual.

Vocations

Many thanks for the following vocational information to Noel Tyl.  As my first astrology teacher in the 1970s, his work continues to influence my thinking to this day.  He has recently published Vocations, the New Midheaven Extension Process, which outlines the various vocations that are connected with each of the planets.

Some vocations associated with the Moon include nursing, coaching, consulting, working with the public, real estate, cooking, and restaurants.  Can you form the link between these and the other descriptions?  The essential energy of the Moon takes slightly different but related forms in the different expressions.

So, in chart form, we have:

Planet or Luminary In personal chart In mundane chart In businessperson’s chart In business chart In vocational expression
Moon Emotional needs 

Mother figure, nurturing 

Form 

Mass consciousness 

Feelings 

Memory, the past

The People 

Women, generally 

Crowds 

Public matters

Form needed to express Sun energy 

Emotional needs 

Attitude toward employees

Public perception of business 

Employees 

Women, generally 

Customers 

Public relations

Nursing 

Coaching 

Consulting 

Public 

Real Estate 

Cooking, restaurants

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Astro4Business Basics – The Sun

Sunrise on Saint Simons Island. (Photo by Kim Whitelock)

Sunrise on Saint Simons Island. (Photo by Kim Whitelock)

The Sun, as the center of our solar system, is the most important planet/luminary in astrology.

In a personal natal chart the sun indicates

  • The life path, the basic drive for significance in life
  • The father figure and other males
  • Vitality
  • Leadership qualities
  • The health of the heart and spine, as well as the prana
  • Creative expression

How will we define the Sun as used in astrology for business?  There are three different options for the business use of astrology:

  1. The first is reading a person’s standard natal chart from the point of view of business.  What does your chart say about you as a business person?  What are your strengths and weaknesses as applied to your professional life?
  2. The second is reading the chart of a business itself.  It is fairly easy to find the date of incorporation of publicly held businesses, and many small business owners know the date they first opened their doors or made their first sale.  These dates can be used to draw a chart for the business.
  3. The third option is to view the vocations that have been found to be good expressions of certain planetary energies.  If a certain planet is strongly placed in a chart, it is a good indication of a vocational fit.

The Sun in a Businessperson’s Chart

Let’s look at the Sun in a businessperson’s chart.  Extrapolating meaning from the Sun in a personal chart, we can say that the Sun in a businessperson’s chart describes their drive for professional fulfillment, their essential interests, and their leadership style.  I once had an astrologer tell me that she always looked to the Sun in a person’s chart to describe their professional aspirations, because if the Sun is not satisfied then no matter how successful a person may be, they will not feel fulfilled.  The Sun also indicates the essential interests of a person and whether their normal mode of operating is active and energetic, steady and focused, or more inclined to multiple interests and multi-tasking.

For example, someone with a Pisces Sun may be extremely intuitive in their decision making while a Taurus may have a methodical and practical approach to leadership.  Donald Trump’s Gemini Sun may incline him to multiple avenues of professional self-expression.  Bill Gates’ Scorpio Sun is deep and penetrating, and he will wrestle with a problem constantly until it is resolved.

The Sun in the Chart of a Business

When we look at the Sun in the chart of a business, we take the essential meanings of the Sun in a personal chart and combine them with the meanings of the Sun in a mundane chart.  A business is an entity in that it has a birth, a life cycle, and an end, and it has meaning and purpose like any other being.  It is like a child of a person’s imagination and desire.  But it’s also impersonal, in that it doesn’t carry its own conscious evolvement even though it passes through phases and cycles like everything else on earth.  In this way it is more like the mundane chart of a nation and the meanings from that branch of astrology apply.

In a business chart, the Sun describes the leader, the boss, anyone who has essential authority in the organization.  I tend to think of it as one person, but in certain signs it could represent a partnership or executive team .

For example, the Disney Company’s Leo Sun looks like the date was picked by an astrologer!  Leo is the sign of creativity, drama, the ego and children and by its own statement, it is a “worldwide diversified entertainment company”.  It has tended to have CEOs who were stars in their own right, like Michael Eisner and Michael  Ovitz.   Even Walt Disney, the founder, was extremely talented in his own right, and he never stayed in the background.  Even as children we knew who was the leader of the Disney Company. 

Vocations

Many thanks for the following vocational information to Noel Tyl.  As my first astrology teacher in the 1970s, his work continues to influence my thinking to this day.  He has recently published Vocations, the New Midheaven Extension Process, which outlines the various vocations that are connected with each of the planets.

The vocations associated with the sun include leadership, drama, entertainment, children and education, gold, and government.  Do you see how these are connected to the other descriptions?  The essential energy of the sun takes slightly different but related forms in the different expressions.

So, in chart form, we have:

Planet or Luminary In personal chart In mundane chart In businessperson’s chart In business chart In vocational expression
Sun Life path

Father figure

Vitality

Heart and spine

Creative expression

King, President

People in authority

Public heroes

National champions

Basic drive for fulfillment

Essential interests

Leadership style

The leader, the boss

Leadership style

Authority, power

Leadership

Drama

Entertainment

Children & education

Gold

Government

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Astro4Business Basics – What is astrology?

 

This drawing from an Icelandic manuscript dated around 1750 illustrates the geocentric model.  (Source:Wikipedia)

This drawing from an Icelandic manuscript dated around 1750 illustrates the geocentric model. (Source:Wikipedia)

Astrology is the study of how the natural cycles of the universe affect human affairs.

Which natural cycles do astrologers study?

  1. Day and night, the cycle of the earth’s rotation.
  2. Monthly cycles, based on the moon’s orbit of the earth.
  3. Annual cycles such as the seasons, based on the earth’s orbit of the sun.
  4. Planetary cycles, based on the planets’ orbits of the sun.

Which kind of human affairs are influenced by astrology?  There are many different disciplines in the study of astrology, including:

  • Electional astrology, the determination of the best time to do something, such as get married or begin a business endeavor
  • Horary astrology, in which a chart is drawn for the moment of a question in order to ascertain the answer from the positions of the planets
  • Horoscope astrology, where a natal chart is drawn for a person’s time and place of birth
  • Mundane astrology, which is the application of astrology to world affairs, nations, and politics
  • Medical astrology, in which planets and signs apply to the various organs and systems of the body

How does astrology for business fit in?  That’s what we’re investigating, defining, and developing in this blog.  There are several websites and authors who examine the influence of astrology on investments and economic cycles, (see Merriman Market Analysis) but the application of astrology specifically to business seems like uncharted territory.  So I will define it as the study of how the natural cycles of the universe affect business affairs

In this series on the basics of business astrology, I’ll examine the various planets and zodiac signs from the point of view of how they might manifest in a person’s business life and career and also in a business itself.

Let’s start with the planets.

The first planet we’ll look at is not a planet at all, but the sun.  In order to understand why the sun is considered like a planet in astrology is to understand the concept of a geocentric universe.   (Geocentric:  having the earth as the center)

Astrologers consider the universe from a geocentric point of view.  It’s not that somehow we are lost in the Dark Ages and don’t know that Galileo proved that the planets revolve around the sun.  Yes, the sun is the center of the solar system, and it is afforded prime importance in astrology.  But there is something more important than the sun, and that is you.  It is your own individual consciousness that allows you to be aware of the sun, the planets, the solar system.  The human being, as an individual standing on the earth at a given place and time, is the center of his own reality, and it is this center and this reality that astrology addresses.  Not the beautiful, poetic, scientifically sound rotation of the planets around the sun, but the profound consciousness rooted in our bodies, perceiving reality from where we stand.

Our senses tell us that the sun, the moon, and the planets are in motion and we are stationary.  Astrology in modern times asks us to hold both points of view, the intellectual understanding that the earth and the planets (and we) revolve around the sun, and also allowing the reality of our senses, that the sun and planets, as well as all other phenomena revolve around us.

In astrological lexicon the Sun and the Moon are called planets.  In a geocentric universe, planets are the visible objects that wander across the sky.  In fact the word “planet” comes from the Greek word planasthai, which means to wander.  The Sun and Moon “wander” on the same general swath of the sky as most of the planets so they are nicknamed “planets”. 

Tomorrow we’ll begin looking at the “planet” Sun.

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Neptune in Aquarius – inspired minds

NEW AUDIO VERSION: Neptune in Aquarius – Inspired Minds

I can’t really write about Neptune without getting into some of her more subtle aspects and connect the dots from the urge to connect…to loss of ego…to dreams…to inspiration.  Certainly there are overarching trends that affect all of us as Neptune continues its passage through Aquarius and we will continue to explore them in the coming posts.  But there is an inner aspect to Neptune that I feel is also critical for any business person to master and there are particular ways this energy is making itself felt during these times.

My inspiration for this post came from thinking about the sign Aquarius and its connection to the realm of mind and ideas.   I’ve also been rereading Julia Cameron’s Finding Water, the third book of her Artist’s Way trilogy.  Julia’s advice includes what she refers to as Morning Pages, three pages of long-hand writing you do first thing in the morning.  Strictly stream-of-consciousness, mind to paper without stopping or censoring.

I think of this kind of writing as opening a direct channel from Neptune.  In this kind of writing I am absolutely freed from my ego because no one will ever read my thoughts.  While Julia encourages each of us to  write whatever we feel, no matter how petty or trivial, I notice that very quickly I tune into another channel, one full of new thoughts, good ideas, and unexpected wisdom.  The inspiration channel – better than TV!

For example, through this channel I designed an alternate way to present astrology charts to clients using a large surface, images representing the signs, and objects representing the planets.  Very visual, colorful, it gives a direct intuitive experience instead of a flat, two dimensional one.  This is not how I usually think – I am generally very linear and diagrammatic.  But when I open to the Neptune channel, in pours color, art, design.

I have used the Neptune channel for client financial issues, and for large accounting design projects.  There is brilliance in this universe that is not a product of my usual left-brain focus and it is generous.  In fact, the more I can allow the realm of my rational mind to open to the waves of the Neptune energy, the more inspired I am in my work and the better ideas I have for my business.  And then I feel I am part of a larger whole and that there is a place for me in the collective.

It’s such an interesting time with Neptune transitting Aquarius because the non-rational (Neptune; right brain) is pouring into the earth through the rational (Aquarius; left brain).  The realm of thought and ideas has become today’s conduit for the creative.  Expect to be inspired.  Whether you feel stuck in your business or career, or you’re ready for something new, find a way to open to the energy of Neptune in Aquarius.  Some suggestions for luring the inspiration of Neptune in Aquarius:

  • Walk by the sea or any body of water with pen and paper or a digital recorder.  Look at the sky, look at the birds, the clouds, the water.  See colors and shapes.  As my acupuncturist tells me, Don’t think!  When inspiration strikes, record it. 
  • Make some sacrifice for your community.  This could be as simple as volunteering in the community garden to proofreading for Digital Proofreaders.  Sacrifice is particularly dear to Neptune and Aquarius rules community and the distribution of knowledge to all.
  • Record your dreams and learn dream interpretation techniques.  Dreams are one of the languages of Neptune and the effort to explore their meanings invites her wisdom.  I have been studying with Judith Schafman, PHD (http://judithschafman.com/) and have recognized several business ideas in the symbols of my dreams.
  • Keep pen and paper by your bed and pay attention to early morning musings, just in the space between sleep and awake.  This blog was a gem I found in that space.
  • Go to Julia Cameron’s website, http://www.theartistsway.com/tools/the-basic-tools, and download the PDF on Morning Pages.  Try it for a week.  I promise you’ll be amazed.

 

Neptune is available to everyone at any time; she doesn’t hold back.  She just needs an empty space to fill.  Think of her as leaping over from your right brain into your left brain and finding a quiet space there to settle in and chat.  She is an endless source of energy and inspiration, more than all of us put together can hold.  We can all enjoy inspired minds while Neptune is in Aquarius.

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Discrimination

Hi, everyone.

When I announced that I was going to write about the intersection of astrology and business, my sister asked, “Is this another form of discrimination?” 

I know where she’s coming from.  As an attorney and judge, the last thing she wants is another way businesspeople can discriminate against one group or another.   As in, “Oh, I don’t hire Tauruses.  They’re always lazy.”

I agree that anytime you say one group of people is always a certain way, it is unfair.  But I started thinking about this word discrimination, and noticed it has two distinct meanings.  The first meaning given in the American Heritage Dictionary is “The ability or power to see or make fine distinctions; discernment.”  The next is “An act based on prejudice.”

I know business people who always review a potential hire through the lens of the candidate’s astrology chart.  I think this is wise only when the person has a true, in-depth knowledge of astrology, or consults an astute astrologer.  Astrology is a complex art and I do not recommend judging a candidate on the basis of their sun sign.

How can astrology help with the hiring process?  It depends on the situation.  Say you’re about to launch a business.  A good astrological reading can help you define your own strengths and weaknesses, your blind spots, where you tend to contract in fear and where you can tend to be too extravagant.  With this knowledge you can look for a partner or a key manager who will balance or round out your tendencies.  Your clarity about your own strengths and weaknesses can enable you to understand what you require in the right candidate.  Astrology doesn’t have to enter into the conversation; it has helped you identify exactly what qualities you are looking for.

This also applies to a consultant you may use, or a coach.  The self-knowledge you gain from an astrological reading of your natal chart allows you to ask pointed questions as you interview.  Consultants, employees, partners, directors:  these are long-term relationships, hopefully, and armed with this astrological knowledge you have a good chance of choosing the right person.

Another aspect of this is when you launch your business.  The business itself has a natal chart based on its time and date of incorporation, or the day you open your doors.  The chart of the business will reveal strengths and weaknesses.  If you compare your own chart to the chart of the business, you will gather additional information.  Perhaps there are weak spots that can be filled in by someone else.  We’re not asking what sign are they, but do they have the qualities that will round out and balance what is missing.

Let’s take an example.  Say you are an enthusiastic person with a lot of great ideas.  Consulting your astrologer you recognize that you love initiating projects but when the time comes to run them day to day you get bored and lose energy.  You see that this has been a pattern that has repeated itself in many different aspects of your life.  So you decide you need a partner who is practical, good at systems, who actually likes sitting at a desk and getting paperwork done.  This does not mean you will only interview Virgos, or people with a lot of earth in their chart.  It means you know what you need to balance your own talents and can structure the interview to cover those specific items.

So the discrimination we’re talking about when using astrology as a hiring tool is the discernment to understand yourself and your business very well.  No one has all of the traits it takes to run a business successfully.  Astrology can help you put together the right team so that you’ve got the best shot at success.

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You’re in good company

 

Say you’re a business person with many years experience, or perhaps an MBA, and you’re thinking, what does astrology have to do with me?  You think, I’ve been fairly successful to date without any of this; if I invested my time and money, what value would astrology add to my success? 

First of all, by working with astrology you’re in good company.  People have been using astrology since the 3rd millennium B.C., by some accounts.  Pharaohs, kings, popes, presidents (Ronald Reagan is a well-known example), founding fathers have all consulted astrologers to help them guide the timing of their endeavors.  When President Obama recently praised people of the Middle East for the various arts and sciences that have emerged through them, such as algebra, navigation, printing, and poetry, he was referring in part to Al Khwarizmi, the father of algebra and algorithm, a Persian who was also an astrologer.  Galileo, Copernicus, and Isaac Newton were astrologers.   

I’m suggesting you take an empirical approach, test, experiment, and see if the return on your investment is worth the time and money.  Look at it like this:  there are fundamental events in our lives that no one questions, like the seasons which are due to the orbit of the earth around the sun and the tilt of the earth on its axis.  You wouldn’t plant your garden in the late fall as you know that would not be a successful investment of your energy.  You would wait until spring, when the natural cycle that leads to growth and harvest has begun.  Day and night are also planet-based cycles and we are all biorhythmically connected to these cycles.  

No one doubts the effect of day and night on human affairs.  You may say this is just science, but can you honestly say you experience no difference internally between dawn and dusk?  These are the same principles astrology is based upon, that there is a time and season for all endeavors, and further, that it is possible to attune our lives to these cycles so we can be sure we’re not coming when we should be going. 

I live by the sea, where the daily tides have become a part of my life.  If I want to swim, I go out just before low tide when there are safe pools for swimming.  If I want to fish, I go out at high tide, when the fish have been rushed in by the currents and the water is deep.  A good walk can be had at any tide although the route has to change, and a wedding or a picnic can combine tides and time of day for the ideal event (as I just experienced when my son got married on the beach).  

This is astrology.  Not just the science of what celestial body is where, but the effect of celestial movements on our lives.  We can choose to learn these cycles and work with them through the use of astrology. 

As businesspeople we understand cycles in our bones:  economic cycles, investment cycles, seasons when we can expect solid revenue, like tax season for tax preparers, or summer for the ice cream shop.  You may even have noticed the effect of full moons on your business, as customers and employees tend to be “loonier” on those days.  Think about other cycles that affect your business and note them in the comments section below.  We can share examples as we start to contemplate the effects of cycles on our businesses and how these tie to the cycles to astrology.

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Picking a great day

As an example of an intersection of business and astrology, this is how I picked the launch date for this blog. Once I became clear that I wanted to write this blog, I was fired up with enthusiasm about the project. I visited websites (special thanks to www.problogger.net), signed up for training (with www.blogmastermind.com), wrote an intention, and sat down to write my first entry. Instead of writing, though, I looked at the astrology for the day. It was the day after the full moon, a good day personally for clarity, but not the optimal date to launch a new endeavor.

Even though the day after the full moon can be good for disseminating information and teaching, ancient wisdom deems the next two weeks a waning time, good for research and laying roots and foundations, but not good for launching something you hope will grow and flower in the exterior world. So I looked up the planetary positions for the next new moon. The day after the new moon is a good time to begin a new endeavor and the next new moon would be in Cancer, which is compatible with my personal horoscope.

So here is the strategy I devised with the help of astrology: develop the technical knowledge I needed about the website and blogging in the two weeks before the new moon, and then launch the blog the day after the new moon. In the two weeks of preparation, I recognized the sense in waiting; there was a lot of work to do before I was ready to post my first blog! Looking at the astrology helped me to tune in to the wisdom that was hiding beneath my enthusiasm.

In other words, I took advantage of the ancient wisdom of astrology to more successfully approach a professional situation. This is a simple place to start. Many calendars show the new and full moon. Next time you have a new beginning, opening a store, hiring a new employee, launching a new product, try to coordinate it to occur within a day or two after the new moon. As farmers have known for centuries, this simple timing can insure that your endeavors are coordinated with the lunar cycle and this alignment alone will support your success.

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Intersections

Welcome, everyone: old friends, clients, new friends, those of you I’ve met, those I’ll meet through these pages. Welcome to a long-term, mutually beneficial conversation about the wisdom of astrology as it pertains to the success and profitability of your business.

My background includes astrology, business, taxes, accounting, financial planning, spirituality, writing, and teaching. I hold a current CPA license and Certified Financial Planner designation. My degree is in Business Administration.  I owned and managed a business advisory practice in Taos, New Mexico called Taos Financial Strategies for twenty years. During that time I helped course-correct many different businesses that were facing various financial and management challenges.

From there I went on to become the Chief Financial Officer and Director of Headquarter Operations for a large international non-profit based in New York. As leader of the Executive Team, I was responsible for the Finance, Legal, Marketing, Products, Risk Management, I.T., and Strategic Planning areas.  In November 2008 I decided to pursue my first love, Astrology, and merge it with my other first love, Business.

I began studying Astrology thirty-five years ago, and throughout the course of my business career, always used it to guide and enlighten me. I call this blog “Intersections” because I am interested in the points where different disciplines, philosophies, cultures, and ways of life intersect each other. In this blog we will discuss the intersection between business success and astrology.

My intention for this blog is to examine business topics from an astrological point of view, to share my own extensive experience, and to pass along to you insights that will help you understand how to use the ancient wisdom of astrology in your business.

  • We’ll talk about the current trends in the marketplace as shown by the cycles in the skies.
  • We’ll look at fascinating case studies involving the intersection of business and astrology.
  • We’ll have guest interviews with people who have successfully used astrology to improve their business success.
  • We’ll discuss current business news in light of the progress of the planets through the sky.
  • We’ll have a smattering of the history of astrology and how it’s been used to insure the success of rulers and presidents(!).
  • And we’ll always focus on how you can use astrology to make your business more enjoyable, profitable, and beneficial to your world.

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