Posts Tagged Capricorn

Business Planning Step 1 – the big picture

We’ve been talking about Saturn in Virgo, and how this is the perfect energy for business planning.  You may want to review those posts before beginning this Step.  You will find them under the “Saturn in Virgo” category in the column to the right.

OK, here we go.  Are you ready?  Let’s take the first step by looking ahead to 2010.  What will the general trends be?

Starting from the most outer planets, let’s begin with Pluto in Capricorn.  You may want to review the posts on Pluto in Capricorn under that category to the right before you begin. 

Pluto will remain in Capricorn for the next fourteen years, so little by little we will learn to take advantage of this trend.  The following are some of my predictions about how this energy will play out

  • Real estate will become a good investment again, in the way it used to be:  a solid, slow-growing asset that is the largest piece of most people’s financial wealth.  A dependable, if illiquid investment.
  • Conservation of the earth’s resources will be a major focus.
  • More and more people will go into business for themselves.
  • Body-based therapies will replace psychological and spiritual therapies.
  • People will be looking for new traditions and ceremonies to build into their lives.
  • A very strong materialism will be apparent, with a focus on the old-fashioned and traditional, such as antiques and conventional homes.
  • Services for the elderly will be more required as the baby-boomers start to get into retirement age.
  • Elderly people will be working productively well into their later years, by choice or not!
  • Consumers will be risk-adverse and will respond well to money-back guarantees, warranties, and service commitments.



Step 1.  Make a list of anything you are doing now in your business that takes advantage of these trends.

Step 2.  Review the list you made in Step 1.  How well are these initiatives working?  Write 3 specific actions you can take to improve, maintain, or stop the ones that are not successful.

Step 3.  Dream.  Think about the Pluto in Capricorn energy.  Hold it in your awareness and ask yourself, what can I do that would really capture this energy in my business?  Write down whatever comes to mind.  You may want to stop here and let this energy sink in.  Other ideas may come in the form of inspirations or dreams.

Step 4.  Pick one or more items from Step 3 and write 3 specific actions you can take to implement these strategies.

Step 5.  From Steps 1 through 4, pick 1 or 2 items to carry into the next phase of the process.  You may have to choose among several good alternatives.  That’s OK.  At each step in the process, you will have to narrow your options in order to create a reasonable, practical, achievable plan.


Good job!  When you’re finished, move on to the next step. 


By the way, I tried the process myself.  I particularly resonated with “more and more people going into business for themselves”, “real estate as a good investment”, and “services for the elderly”.  I’m as curious as you are about where the process will take me!

Let us all know in the comments below how you did with this first step.

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Astro4Business Week – August 24

Phases of the Moon, as seen from the Northern Hemisphere. The Southern hemisphere will see a mirror image of this phase. (Source:Wikipedia)

Phases of the Moon, as seen from the Northern Hemisphere. The Southern hemisphere will see a mirror image of this phase. (Source:Wikipedia)

Hello, everybody.

This week is dominated by an opposition between Pluto in Capricorn and Mars in Cancer, which is in play all week and exact on Wednesday.   Many astrologers are making dire predictions about these two planets opposing each other in the sky, everything from earthquakes and tidal waves to terrorism to further economic collapse.  But let’s look a little deeper at these energies and how they might affect our business lives this week.

Mars in Cancer

Mars is the energy of the warrior, the part of each of us that protects and defends what we think is ours, and takes what we desire from others.  Mars is self-referential, and procreative, strong, fiery, willful, and aggressive.  If Mars doesn’t like something, he says so; if Mars sees injustice, he defends; if Mars is challenged, he responds with force.

There is a time, though, when every warrior retreats back to the tribe, back to home and hearth for rest and rejuvenation.  This is Mars in Cancer, and this is the phase that Mars will enter this week, just before encountering Pluto in Capricorn.  Mars in Cancer, which lasts until mid-October, is the weakest time for the Mars energy.  The fire is out; our internal fighting forces are exhausted.  At this time Mars gathers the tribe around him and becomes passive and timid, depending on others to defend the home turf. 

It’s not that there can be no accomplishment while Mars is in Cancer; it’s that we all must figure out alternative ways to achieve our goals.  At this time, we cannot rely only on ourselves for courage, enthusiasm, and assertiveness; we must rely on the people around us.  Even though our individual competitive energy is weak at this time, the collective energy of the group around us is strong.  This means relying on others, our employees, our collaborators, and our team to accomplish what we cannot accomplish on our own.

This is not to say you will necessarily be content with this weakened vitality.  Some will welcome with relief a period of escape from the need to defend every challenge.  Others will feel bitter and resentful with their inability to overcome.  The worst feature of Mars in Cancer can be a passive aggressive stance where covert operations take the place of overt strategies.  And remember, this energy is just as likely to surface in yourself as in others.

Pluto in Capricorn

We’ve spoken at length about Pluto in Capricorn.  In a nutshell, this is a long transit which will bring fundamental change to many of the structures we have come to rely upon:  government, banks, industries, transport systems.  It is the energy of revolution and evolution and it can be dramatic and at times overwhelming.  It exposes what is hidden, for better or for worse, and usually now, at the beginning of the cycle, we become more aware of the worse rather than the better.

Mars opposing Pluto

When a personal planet like Mars crosses Pluto it opens a channel for the Plutonian energy to enter our personal and business lives.  Normally, when Mars and Pluto form a difficult aspect in the sky, the warrior in us fighting against forces of irrevocable change, immense conflicts can erupt.  But with Mars in Cancer, the warrior is at home.  He may have gathered the whole tribe to defend his territory, but he’s certainly not out looking for a fight.  When Pluto comes knocking, Mars may hand him a cup of tea and a fresh-baked sweet roll. 

So how can we respond to these energies?  There may be massive disruptions in your business this week.   External, even global, forces may impinge upon you, but don’t expect your normal levels of dynamic response and courage.  Put away your weapons:  reliance on and bonding with others is the key to success.  Anything you can do to bring about heartfelt connection among the folks in your business will be a stronger weapon than a direct fight.  You may even join with a competitor to challenge or resist a common enemy. 

An unexpected guest

And there’s a third character on the field this week, a mediator and a welcome guest.  Mercury, the planet of the rational mind, communications, and negotiations is leaving the sign of Virgo and entering the sign of Libra.  From its position in Libra, it forms an aspect to both Pluto and Mars. In contact with both sides of the battle, Mercury brings a message of reconciliation and a desire for win/win outcomes for all.  So look for the diplomat, someone who steps into the middle of the confrontation and helps to craft a workable solution.  There is a reasonable and tactful ally who can balance the incoming Pluto disruption and the passive Mars response.  It may even be you!

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Jump Ship, Chapter 4

Hello, everyone.  This is our final post about Jane, the CEO who is considering whether to remain with her current company or accept an offer for a comparable position from a competitor.  Did you vote?

I must say, I was surprised, as was Jane, when I compared her natal chart to the chart of the two companies.  If I had voted, I would have voted jump ship!  But investigating each company’s compatibility with Jane, I changed my mind.

Below is a chart that shows the considerations.  In the first column are the natal planets in Jane’s chart and what part of Jane’s personality is affected by the contact with each company.  The next two columns show the likely outcome for Jane when she mixes her energy with the energy of each company.

Jane’s Natal Planets

ABC Company

XYZ Company

Sun – whether Jane can shine; whether her talents will be appreciated Jane will always be noticed; she will be respected but seen as difficult Jane will be appreciated but not as a major player
Moon – whether she can express her feelings; how her femininity will be respected She could be caught in internal conflicts; the situation will feel unstable to her She will be respected as a woman; she will be able to express herself truthfully
Mercury – whether she can speak freely, whether her thinking is respected Her communication style and good mind will be appreciated Her communication style is seen as uplifting and grounding
Venus – how comfortable she will be; how happy; whether it will be advantageous financially This company is advantageous financially for Jane; she is liked by the leader, and is in alignment with the company philosophy and purpose It will be a challenge to get raises; she will always be fighting for the money she deserves; there will be sudden financial gains and losses
Mars – how freely she can take action and reap the rewards of her efforts Her high energy will be appreciated. She will be seen as a fighter for the company They will appreciate her energy but won’t feel she makes a real impact
Jupiter – whether she will learn, expand her skills and exercise her own judgment She is seen as wise; as someone who can resolve difficulties This company will dampen her enthusiasm; she will feel stuck and hampered
Saturn – how open the company is to her sense of discipline, systems, and business sense Jane’s stable, responsible presence will make it safe for company take risks She fits well into organizational systems.
Uranus – how creative she will feel; how innovative she will be allowed to be She is seen as unique but she instills confidence. May push the company out of the box She will be seen as rebellious and hard to manage
Neptune – how inspired she will feel; whether the work will move her She cares about the altruistic nature of the work and is particularly inspired by other women in the company She will feel inspired by the work but feel hemmed in by rules and structures
Pluto – the extent the experience will transform her Company and Jane will transform each other She can be successful but only with difficulty. She can help transform the company attitude toward women but only with struggle and adversity.

As you can see, it’s not a black and white situation.  This is where the dialogue between the counseling astrologer and the client becomes so important.  As Jane and I discussed her compatibility with each company and also the major life-changing time she is experiencing in her own life (see blog,Jump Ship?), she decided to stay with ABC for now.  Big changes are coming anyway; even if she jumps ship now, she won’t land in anything with the permanency she is looking for.  So she decided to let things unfold on their own, and keep her eye on the horizon for the next ship.

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Jump Ship, Chapter 3

Hi, everyone.  If you missed the last couple of posts about Jane, take a look at them before this one.  For those up to date, let’s continue our saga.

Jane is a CEO in the midst of the decision whether to jump ship in order to secure a position with an older, more established company.  Jane’s intuition and network hadn’t let her down; according to the astrology chart, her current company, company ABC, really is in trouble.  So next we looked at the company making the offer, Company XYZ. 

Company XYZ is almost thirty years old.  Those who are familiar with astrological cycles know that the 30 year mark is a time of maturity, the time the planet Saturn returns to the position it was at the start.  Past mistakes have become lessons learned by the end of Saturn’s first cycle around the natal chart.

Company XYZ was incorporated by an intelligent leader with a humanitarian goal, and that leader is still in place.  The company’s true purpose, which is derived from this gifted leader, matches how the public perceives the company.  The second tier of management of the company is powerful:  the company tends to hire adventurers, pioneers, and explorers.  Sometimes this has led to sudden separations and bad press, but generally the key leaders have a good mix of the practical and the visionary.

On the other hand, the company survived very difficult early years and carries deep questions about trust and betrayal, and somehow this especially falls on female leadership.  And yet, the company was incorporated under a powerful combination of two outer planets, Neptune and Pluto and has the potential to irrevocably change the religious, spiritual, artistic, medical or healing focus of society.

Currently, XYZ is not afflicted by the same Pluto transit ABC is experiencing.  Pluto is affecting it, as it is affecting all of us, but it forms no major contacts to any of the strengths or weaknesses of the company as shown by the chart. 

So, it’s a good company, but is there an opening for Jane?  We wonder, how many women have advanced in the company?  Jane fits the profile of the second tier of management.  Is there any room for her in the first tier?  Tomorrow, we’ll look at Jane’s chart and compare it to each company to see which one is a better fit.

For fun, why don’t you read the last blog and in the comments section vote:  if you were Jane, would you stay with company ABC, or would you jump ship, to company XYZ?

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Jump Ship, Chapter 2

Hello, all.  If you missed the last post about Jane, take a look at it before this one.  For those up to date, let’s continue our saga.

You remember that Jane has to decide whether to stay in a tenuous position with her current company, ABC, Inc., or jump ship and accept an offer from the competition, XYZ, Inc. 

ABC is a major corporation and a really interesting company as shown in the astrology chart.  It has a brilliant, forceful, intuitive leader with a real humanitarian vision.  He has shepherded the company through many acquisitions and a major merger with a competitor that enabled him to take the company to the top of the field.  Not only is this man charismatic, he is also disciplined, practical, and goal oriented.

This is great, and yet can be a real problem.  The rest of the organization is at cross-purposes with itself.  The structure is like two see-saws at square angles to each other, full of stress and tension among the various officers, employees, and other stakeholders.  All of the many conflicts are brought to the leader and with his blend of strong determination, foresight, and sheer good fortune, he puts the company back on track time and time again. This is not a company that could find its way without him.  He steers the vehicle single-handedly and brilliantly.  Without him it would surely crash.

He loves running the company this way – he is a true power broker, handing out power to this one and then that one, taking power away at will also.  When you are in his inner circle of advisors, the sky is the limit career-wise.  If you are out of his good graces, there is no longer a place for you.

And so we looked at the transits.  Pluto, the planet we’ve been discussing and tracking in its transit through Capricorn, is poised to stimulate the grand conflict that is at the heart of this company.  A high-magnitude earthquake is coming and this company will teeter.  The trouble will last several years with a lot of wreckage along the way.  The question is, can this one man control and guide the company through this?    How much stamina does he have?  Or will his foresight and judgment finally dictate that he puts a true management structure in place to address the myriad problems that are about to arise?

Is there a place in this scenario for Jane?  Tomorrow we’ll look at the other company.

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Jump Ship?

A very successful client of mine, we’ll call her Jane, is trying to make a career decision.  Although she is relatively happy with her current position as CEO of a subsidiary of a publically held corporation, she has become concerned about her job security.  Jane is looking for some permanency in her life and she feels she may be “on the bubble”.  Jane told me the parent corporation has been in the news lately for some quality problems which has the corporate office scrambling for scapegoats, and accidents and problems with regulatory agencies have begun to tarnish its reputation. 

In the midst of this, a recruiter called Jane with an offer to interview for a comparable position with the competition.  This competitor is an older, more established company.  Jane had heard that there are fewer opportunities for big career moves with this company but it has a solid reputation for stable, conservative actions and long-term steady growth.

How can astrology help with this decision?  First we can study Jane’s chart to examine this feeling of impending doom and whether there is any indication that the trepidation she feels inside might be foretelling an actual separation.  Then we can compile the charts for both companies and see what the major dynamics are and how each will fare in the upcoming months. 

Compiling an astrological chart for a publicly held U.S.A. company is fairly easy.  The date of incorporation is a matter of public information and can be found readily on the internet.  The date of incorporation is like the birth date in a person’s chart.  You can read a great deal about the opportunities and challenges the company will face based on the incorporation date.

A quick look at Jane’s chart easily revealed the sense of tension and imminent threat she was feeling.  We’ve talked about Pluto in Capricorn at length in the last few posts.  This powerhouse of energy is passing over one of the most sensitive points in Jane’s chart, her ascendant.  The ascendant is a major gate through which we relate to the world and with a key transit like the one Jane’s having, we’re sure to see changes in how she presents herself, her day to day life, and how people perceive her.  Change, in a big way, is coming into Jane’s life and transformation will be the result.

Jane is ready to step into her power.  Her rebirth may be tough and it will probably be dramatic. As we talked over the situation, the question became, which company was more likely to allow her to claim the sense of power she will be experiencing.  We agreed to look at the two charts, compare them to Jane’s, and see what more was revealed.  More on Jane’s story in the next post…

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Do I have to “believe in” Astrology?

Let’s look at this issue of believing in astrology.  People often say, oh, I don’t believe in astrology, or they ask, do you believe in astrology?       

Do you have to believe in astrology to use it in your business?  There is a famous quote which is stated at the beginning of my first ephemeris (a table listing the positions of the Sun, Moon, and planets over a given period of time), as follows:  when comet-discoverer Halley questioned the basis of Astrology to Sir Isaac Newton, ca. 1680, Isaac Newton replied, “Sir, I have studied it, you have not!

The American Heritage Dictionary of the English Language defines to believe as “to have confidence in the truth, value, or existence of something”.  I don’t think many people start out with belief in Astrology.  Confidence in its truth, value, or existence grows as they study and use it.

When I began studying Astrology, I took it up as a hobby to give my active mind something productive to think about.  Astrology was fascinating, revelatory, full of mythology and psychology, the natural world and its cycles, and deeply satisfying as a subject.

 I began interpreting charts for people and writing a newsletter.  I soon wrote a column for the local paper, a weekly sun sign column, in which I tried to get to the heart of the messages and be of service to people in everyday life.  

I began to believe in astrology when people I did not know approached me to tell me how accurate my column was for them, and how much they appreciated my advice.  For the next many years I have immersed myself in my study, learning from many great astrologers.  I also taught astrology and began using it for business clients.

I could see that Astrology had real value in people’s lives.  The elegant connections, the synchronicities, the astounding timing accuracies, were nothing compared to the sense of relief my clients had when they began to experience the confidence that comes from trusting in the power of cycles in their business life.  And from that confidence came real success, including inspiration, innovation, and profits.

In this way I came to have confidence in the value of astrology, which as the Dictionary says is a definition of believe.  My belief came after my study, after my observation, and after collecting real evidence from my own business and my clients’ businesses.

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What to do about Pluto in Capricorn?


You may be thinking, OK, very interesting theories, but what should I do about this trend of Pluto in Capricorn?  That depends on how this trend is affecting you; where you and your business stand in relation to the cycle.

To a certain extent, your individual horoscope will determine the timing of the impact of Pluto in Capricorn on your business life.  And for a more personalized and specific answer to this question you can visit an astrologer that you trust and discuss the cycle as it relates to your chart.  (Or you can contact me for a consultation.)  But there are a few general comments that apply to all of us, because whether or not this cycle is affecting us personally yet, it may be affecting our customers, colleagues, and employees.  And our turn will come soon enough, so we may as well prepare now.

Since Pluto hastens and intensifies the processes of endings and new beginnings, it will bring about the ending of our business pursuits that are no longer suited to our growth and personal evolution.  Whatever has been slowly leaking vitality will go ahead and die at this time, including old business models, practices, and products.  (Note:  the U.S. auto industry)  But an interesting clue regarding Pluto comes from its link with the mythological phoenix, the bird that periodically goes up in flames and then is reborn from its own ashes. 

If you’re undergoing the very dramatic death of a cherished business idea or idea of yourself as a successful businessperson, start digging through the ashes for your next incarnation.  Remember, the phoenix is resurrected from the ashes of its former self.  (One of my clients had been a very successful plumbing and heating contractor who, through no fault of his own, found himself in a bankruptcy situation because of a client’s bankruptcy.  He renamed his business Phoenix Mechanical and built an even bigger and more successful business that was on much more solid footing because of the lessons he had learned.)

So dig in those ashes.  What was valid from the past?  What were the strengths you and your key employees brought to the process?  What innovations did you make that really worked?  Don’t assume that everything about the endeavor should be scrapped.  There are valuable resources in that scrapheap.  While the next new idea will not look exactly like the old one, it may bear more similarities than you expect.

Even if nothing so dramatic is happening now, it’s a great time to work with these energies to remove dead wood.  Believe it or not, old ideas and structures that you may have abandoned but not gotten rid of can absorb a great deal of psychic energy and seep decay into the environment.  Clean out those closets!  Rearrange files.  Close bank accounts that are inactive.  Sell those vehicles you no longer use.  Preempt the Pluto in Capricorn lesson.

On the positive side, write a long-term business plan.  Have a succession plan in place.  Save money!  Work toward a business structure that will outlast your own involvement.  Improve your management skills.  Empower and promote the deserving.  Invest your time and energy in a fair work environment that offers advancement for your best people.  All these things take advantage of the times and let the universe know that you intend to glide with the current, rather than try to swim against it.

Let me know what you’re going to do in the comments section below. 


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These Changing Times


One of the most valuable insights offered by astrology is the tracking and timing of trends.  Whether you are already established in business or just starting out, or beginning to look around for inspiration, understanding the trends in the marketplace is a key to success.   

People were so surprised at the fall of the real estate industry, the investment banking system, the auto industry.  Not astrologers.  There was a period of excess dominating the economy (Pluto in Sagittarius) and the timing of the move to economic conservatism caused by revelations of what had been hidden (Pluto in Capricorn) was clear.  (Pluto moved into Capricorn in January 2008.)  This new era is a time of concrete expectations and practical climbing step-by-step to success, rather than the exuberant leap based on hopes and optimism which was rampant in the prior period.

We all are experiencing this return to economic conservatism and the extent we can capture this spirit in our products and the management of our businesses is the extent that we will be lined up with the tides of the time.  And this is an extended period of time, until the mid 2020s.  What are some of the essential aspects of this period?

·         Real estate will become a good investment again, in the way it used to be:  a solid, slow-growing asset that is the largest piece of most people’s financial wealth.  A dependable, if illiquid investment.

·         Conservation of the earth’s resources will be a major focus.

·         Consolidation of power structures, perhaps merging of economies based on physical proximity, similar to the EU model.

·         Destruction of many of the large business conglomerates to be replaced by similar reconstructed conglomerates.  The actual new business model will wait until the next cycle (when Pluto enters Aquarius).

·         And yet, more and more people will go into business for themselves.

·         Dominance of markets by a few conglomerates will continue, and a social and political climate of dominance and striving to be on top will be apparent.  (Sorry to my readers who hope for change in this arena soon.  I’m afraid we’ve got some years to go before it is vogue to be your brother’s keeper.)

·         Body-based therapies will replace psychological and spiritual therapies.

·         People will be looking for new traditions and ceremonies to build into their lives.

·         A very strong materialism will be apparent, with a focus on the old-fashioned and traditional, such as antiques, conventional homes.

·         Even liberals will be conservative.

·         Long-term planning will be more fruitful than ever, and patient, persistent effort will pay off in time.

·         Services for the elderly will be more required as the baby-boomers start to get into retirement age.

·         Elderly people will be working productively well into their later years, by choice or not!

·         Long-term financial security will be a focus for almost everybody.

·         Credit will be harder to get and more collateral will be required.

·         Dressing for success will gain even more ground.

·         Consumers will be risk-adverse and will respond well to money-back guarantees, warranties, and service commitments.

·         Plans to pass the business to the next generation will be important.


This is a partial list only.  As more comes to mind, I’ll be sure to let you know.  And there are other shorter-term trends that we will examine in coming days.  If you review the list again, you may get ideas of how to transition your business to the new climate. 


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Rhythms and Cycles

A fundamental concept in astrology is that the great cyclic rhythms that are so apparent in our external lives, such as the seasons, the tides, the rise and fall of nations, can also be seen in more personal aspects of our lives: our relationships, our health, our work and careers. Some rhythms are daily, like night and day, some are weekly or monthly, like the moon and tides, some are annual, like the seasons. Some cycles, however, are much longer and so it is easy to lose sight of them and forget that they are operating in our lives and the lives of our businesses.

There are three major cycles that astrologers track because these cycles move slowly and have large impacts over long periods of time. In astrology they are symbolized by the planets Pluto, Neptune, and Uranus. Pluto’s complete cycle around the sun is 248 years, Neptune’s cycle is 165 years, and Uranus’ cycle is 84 years. We will look at each of these cycles over the coming days, and discuss the timing and meaning of the cycles in terms of their impact on our businesses.

Pluto’s cycle of 248 years means it stays as average of 21 years in each sign of the zodiac. However, its orbit is highly elliptical which causes it to spend more years in some signs and less in others. Pluto’s cycles’ impact masses of humanity and bring broad sweeping changes to life on the planet. Pluto progressed into the sign of Capricorn at the end of 2007, and its impacts can certainly be seen in the global environment.

As an influence, Pluto is the planet of major change and transformation. In any particular sign, Pluto reveals what is beneath the surface within the realms affected by that sign, whether for good or bad. It has been described as like lancing a boil, in order to let the poison be released and the wound heal. Pluto exposes what is secret and hidden, in some cases great riches and strengths, in other cases castles built on sand. Sometimes the process is dramatically destructive initially, but what is rebuilt is even more true to the purest energies of the sign.

So what are the energies of Capricorn, which Pluto entered a couple of years ago? Capricorn is an earth sign and so is concerned with physical, material reality, the most concrete parts of our world. As such it rules buildings, natural resources, bridges, roads and machinery. It rules the structures people build in order to preserve their physical beings and belongings such as banks, businesses, monetary systems and governments. It is an energy that is likened to a mountain goat climbing step by step up a mountain until it reaches the top. Its energy is careful, conservative, ambitious, and practical.

More on Pluto in Capricorn tomorrow.

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