Posts Tagged cycles

Saturn Cycles

Saturn (Source: NOAA)

Saturn (Source: NOAA)

Let’s talk a little more about cycles.  What exactly do we mean by a cycle, especially in the context of astrology and business?  Let’s define a cycle as a rhythmic pattern through time that has a beginning phase, a phase of building toward a vision or goal, a culminating phase where the fruit of the prior effort is evident, a waning phase when the accomplishment starts to wither or lose its glow, and an ending phase when the achievement disintegrates and creates the conditions for the next cycle.

Cycles like this are obvious; we’ve all experienced them.  The seasons are an example of course but there are many more experiences that can go this way:  love affairs, interests, exercise regimes, economics, political ideas, empires. 

I was thinking about cycles because a client called the other day hoping astrology could shed light on a difficult period she is having in her career.  Bethany is in her mid-fifties.  She built a successful career in business for herself.  With a background in marketing, she spent many years freelancing, developing marketing plans for small and mid-size businesses.  She was successful financially and she liked the work a lot.  She eventually went to work for a large organization running their marketing department.  After several years she cut back to half-time; her heart just wasn’t in it anymore. 

After spending a couple of years gardening, cooking, and generally laying low, Bethany hit upon an idea she thinks could make a splash on the internet.  She’s been working diligently for about a year now and the project just isn’t coming together like she wishes it would.  She asks, “Is it just not the right idea?”  She beginning to feel filled with self-doubt and a sense of wasted time.  Her outlook is bleak.

Can astrology help?  Yes!  Just listening to her, I could sense a Saturn cycle in play and checking her chart, it was true.  Saturn’s cycle around the sun is twenty-nine years and it’s one of the best indicators for the progress of business and career development.  Saturn’s influence has a natural affinity with business, especially with the disciplined effort it takes to really make a business take off.  There’s a fascinating progression of Saturn through a person’s or business’s natal chart that outlines

  • the beginning point of a business endeavor when the idea is just a kernel taking shape,
  • the building phase when nothing but hard work is apparent,
  • the culmination phase when the endeavor receives public acclaim and financial rewards,
  • the waning phase when it’s still happening but the thrill of success is starting to fade,
  • the ending phase when the person sells or otherwise ends the business and begins looking for something new.

In this almost thirty year cycle, Bethany is in the first couple of years of something new.  She is old enough to have been through it once before and she wonders why her previous success can’t be replicated.  It will be; it is just too soon.  Bethany is in the phase where she can build her business brick by brick:  slowly build a client base, test and codify her ideas, get some education if she needs to.  She has planted the seed, it has germinated, but it will be some years before it looks as dazzling as her previous success.  It’s not that there won’t be small victories along the way.  With Bethany’s talents there are certain to be, but Saturn’s message is patience, keep at it, build a strong foundation.

As we spoke about this cycle and discussed the last time she’d been through it, she remembered clearly those early lean years, the times she only had one or two steady clients, when she was working out of her home because she couldn’t afford an office yet.  She was able to connect the dots from that time to her very profitable years later in the cycle, and she remembered why she had lost interest in the prior work.  Her new work expresses the businesswoman she has become and takes advantage of today’s trends.

With the help of astrology, she could clearly see the cycle she was part of, and she left determined to continue the effort and keep laying the groundwork for her future.

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Thinking globally

Yesterday morning I got up early to let my Facebook friends know I was putting up my new Astro4Business Week forecast.  That’s when I realized I was 14 hours late for my readers in Australia. 

A famous photo of Earth from Apollo 17 (Blue Marble) originally had the south pole at the top; however, it was turned upside-down to fit the traditional perspective. (Source:Wikipedia)

A famous photo of Earth from Apollo 17 (Blue Marble) originally had the south pole at the top; however, it was turned upside-down to fit the traditional perspective. (Source:Wikipedia)

As my world enlarges to include friends and clients from both the northern and southern hemispheres, some basic pieces of my worldview and my astrological knowledge have to be questioned and redefined.  A few years back I was speaking to a business colleague who runs a consulting practice in Australia.  She asked me, what makes you sure that your country is in the North?  In other words, why do I speak of the U.S. as “above” the equator rather than Australia?  That really stopped me. 

Of course she is right. In a universe that spreads in all directions, exploding from a point of infinitely dense matter and creating space as it progresses, how can one direction be called above, or north, and another below, or south.    On a round sphere like earth in a directionless space, who names what is up and what is down?

A cartographer could answer this for us, but why is the so-called Northern Hemisphere at the top of all maps?  Couldn’t equally valid maps be drawn with the so-called Southern Hemisphere on top?    Maybe I’m belaboring a point here, but if we’ve been trained with such a fundamentally biased world-view, wouldn’t this affect all of our business dealings too?

As I write the weekly Astro4Business forecast I’ve been thinking about all of my readers from all over the world, including New Zealand, Australia, and Brazil.  I want to explain the meanings of the current positions of all of the planets so we can use this knowledge to guide our businesses.

But when I was learning astrology, the various signs were explained as reflective of the seasons of the year.  So Aries, beginning March 21, was described as creative, initiatory, energetic like its sister season, spring.  And Leo was described as hot, fiery, and unwavering like the summer months of July and August.  But in Australia, Aries is the beginning of autumn, and Leo is in the dead of winter.  It feels like my astrological knowledge is doing headstands.

Southern hemisphere from above the South Pole. (Source:Wikipedia)

Southern hemisphere from above the South Pole. (Source:Wikipedia)

A little internet research reveals why astrology has been cast in such a northern-centric way:

There is no doubt, historically speaking, that astrology is predicated on a northern-hemisphere-centric body of knowledge. The cultures from which astrology was born—Babylonian, Egyptian, Hindu, Greek, Chinese, Tibetan—all derive from north of the equator. Thus, it isn’t surprisingly that traditional astrological symbolism is colored strongly by the progression of the seasons as lived in the northern hemisphere. (Cite:


Although there is a movement in Australia to reverse the signs to more closely correspond to the Australian seasons, even most Southern Hemisphere astrologers accept the northern-centric meanings.   They take the pure energy of the signs and adjust the meanings to their own seasons.  So Aries in the Southern Hemisphere, which corresponds to the beginning of autumn, becomes the energy to transition from the summer months, the energy needed to collect the harvest, the red autumn trees.  And the steady heat of Leo becomes the hearth fire in the cold of winter.  Just like these astrologers, I too need to adjust my thinking about the signs to a more pure and essential understanding of the cycles.

How does this apply to business?  As our reach becomes more global, so do our relationships.  I have personally made many mistakes from my unconsciously American organizational viewpoint while working with Indian businesses.  A Russian friend who works in London banking laughingly recounts her first few months of faux pas as she adjusted to the formal British culture.  Truthfully, even moving from the northeast USA to the southeast can cause missteps every day until you absorb the southern culture. 

And yet we can’t just avoid the issue, the economy is going global.  We’ve got to break through, break free from the conditioning we picked up from TV, education, government, and our families.  Or stay home.  I guess we could just settle into a little town and interact only with those like us.  Only those that don’t make us question which way is up.  That would be a small world, indeed!

I’d love to hear from you!  Any anecdotes from your attempts at going global?

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Hi, everyone.  Did you see the Neptune video? This week we’re going to start talking about Neptune.

There are three major cycles that astrologers track that can impact our businesses in a big way over the long term.  We’ve spent some time discussing Pluto and its travels through the sign of Capricorn, which began in 2008 and will continue until 2024.  While Pluto is an energy that is far beyond our ability to control, it is nonetheless not unfamiliar.  The energy of birth, regeneration, upheaval, death, and eventual rebirth is familiar ground to all of us living on this planet.

The next major cycle we’re going to discuss is the cycle of Neptune.  Neptune’s revolution around the sun takes 168 years; it is 30 times farther from the sun than the earth is.  In astrology, the outer planets carry a transcendent energy and Neptune’s energy is a little hard to get a hold of for most people, and may be even harder for most business people.  It represents a part of human experience that is subtle and anti-ego and so its waves of energy go unnoticed even though it is operating all the time.  It is the part of us that yearns to be part of a larger whole, yearns for unity.  It is easily seen in the realm of fashion, when a certain style, like blue jeans, sweeps throughout an entire culture or at a sports event when the entire crowd becomes one cheering entity.

I was thinking about this Neptune energy the other day as I was driving.  Driving on a busy highway is a very Neptunian activity.  The whole notion of driving with thousands of others in single lines on narrow paths, merging, swerving, changing lanes, coordinating speeds and timing, is the very epitome of Neptune energy.  Everyone is watching out for everyone else, not in the sense of personal caring, but in the sense of noticing and staying aware of everyone else’s movement through space.  Your awareness becomes much larger than just you in your vehicle; in fact your awareness often leaves your own individual locus and critically connects to all of the cars in your line of sight.  And as long as you keep your eye on your portion of the road, and everyone else keeps their eye on their portion of the road, an incredible choreography happens.

And this experience is a matter of life and death.  At these speeds in these metal machines, you absolutely put yourself into the hands of your fellow beings.  It seems almost miraculous that all these separate people with separate purposes can coordinate their activities so thoroughly that we all live through the experience.  Neptune in motion:  the power to subsume our individuality in order to accomplish something as a whole.  Really it’s a beautiful thing:  to accomplish our aim of getting where we are going we must support everyone else’s aim of reaching their destination too.  Where selfishness becomes selflessness – the Neptune point.

How does this energy apply to success in business?  How can we, as businesspeople, align ourselves with it?  And what are the signs of Neptune in Aquarius, where it has been travelling for some time?  We’ll talk about these things in this series on Neptune.

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Do I have to “believe in” Astrology?

Let’s look at this issue of believing in astrology.  People often say, oh, I don’t believe in astrology, or they ask, do you believe in astrology?       

Do you have to believe in astrology to use it in your business?  There is a famous quote which is stated at the beginning of my first ephemeris (a table listing the positions of the Sun, Moon, and planets over a given period of time), as follows:  when comet-discoverer Halley questioned the basis of Astrology to Sir Isaac Newton, ca. 1680, Isaac Newton replied, “Sir, I have studied it, you have not!

The American Heritage Dictionary of the English Language defines to believe as “to have confidence in the truth, value, or existence of something”.  I don’t think many people start out with belief in Astrology.  Confidence in its truth, value, or existence grows as they study and use it.

When I began studying Astrology, I took it up as a hobby to give my active mind something productive to think about.  Astrology was fascinating, revelatory, full of mythology and psychology, the natural world and its cycles, and deeply satisfying as a subject.

 I began interpreting charts for people and writing a newsletter.  I soon wrote a column for the local paper, a weekly sun sign column, in which I tried to get to the heart of the messages and be of service to people in everyday life.  

I began to believe in astrology when people I did not know approached me to tell me how accurate my column was for them, and how much they appreciated my advice.  For the next many years I have immersed myself in my study, learning from many great astrologers.  I also taught astrology and began using it for business clients.

I could see that Astrology had real value in people’s lives.  The elegant connections, the synchronicities, the astounding timing accuracies, were nothing compared to the sense of relief my clients had when they began to experience the confidence that comes from trusting in the power of cycles in their business life.  And from that confidence came real success, including inspiration, innovation, and profits.

In this way I came to have confidence in the value of astrology, which as the Dictionary says is a definition of believe.  My belief came after my study, after my observation, and after collecting real evidence from my own business and my clients’ businesses.

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What to do about Pluto in Capricorn?


You may be thinking, OK, very interesting theories, but what should I do about this trend of Pluto in Capricorn?  That depends on how this trend is affecting you; where you and your business stand in relation to the cycle.

To a certain extent, your individual horoscope will determine the timing of the impact of Pluto in Capricorn on your business life.  And for a more personalized and specific answer to this question you can visit an astrologer that you trust and discuss the cycle as it relates to your chart.  (Or you can contact me for a consultation.)  But there are a few general comments that apply to all of us, because whether or not this cycle is affecting us personally yet, it may be affecting our customers, colleagues, and employees.  And our turn will come soon enough, so we may as well prepare now.

Since Pluto hastens and intensifies the processes of endings and new beginnings, it will bring about the ending of our business pursuits that are no longer suited to our growth and personal evolution.  Whatever has been slowly leaking vitality will go ahead and die at this time, including old business models, practices, and products.  (Note:  the U.S. auto industry)  But an interesting clue regarding Pluto comes from its link with the mythological phoenix, the bird that periodically goes up in flames and then is reborn from its own ashes. 

If you’re undergoing the very dramatic death of a cherished business idea or idea of yourself as a successful businessperson, start digging through the ashes for your next incarnation.  Remember, the phoenix is resurrected from the ashes of its former self.  (One of my clients had been a very successful plumbing and heating contractor who, through no fault of his own, found himself in a bankruptcy situation because of a client’s bankruptcy.  He renamed his business Phoenix Mechanical and built an even bigger and more successful business that was on much more solid footing because of the lessons he had learned.)

So dig in those ashes.  What was valid from the past?  What were the strengths you and your key employees brought to the process?  What innovations did you make that really worked?  Don’t assume that everything about the endeavor should be scrapped.  There are valuable resources in that scrapheap.  While the next new idea will not look exactly like the old one, it may bear more similarities than you expect.

Even if nothing so dramatic is happening now, it’s a great time to work with these energies to remove dead wood.  Believe it or not, old ideas and structures that you may have abandoned but not gotten rid of can absorb a great deal of psychic energy and seep decay into the environment.  Clean out those closets!  Rearrange files.  Close bank accounts that are inactive.  Sell those vehicles you no longer use.  Preempt the Pluto in Capricorn lesson.

On the positive side, write a long-term business plan.  Have a succession plan in place.  Save money!  Work toward a business structure that will outlast your own involvement.  Improve your management skills.  Empower and promote the deserving.  Invest your time and energy in a fair work environment that offers advancement for your best people.  All these things take advantage of the times and let the universe know that you intend to glide with the current, rather than try to swim against it.

Let me know what you’re going to do in the comments section below. 


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These Changing Times


One of the most valuable insights offered by astrology is the tracking and timing of trends.  Whether you are already established in business or just starting out, or beginning to look around for inspiration, understanding the trends in the marketplace is a key to success.   

People were so surprised at the fall of the real estate industry, the investment banking system, the auto industry.  Not astrologers.  There was a period of excess dominating the economy (Pluto in Sagittarius) and the timing of the move to economic conservatism caused by revelations of what had been hidden (Pluto in Capricorn) was clear.  (Pluto moved into Capricorn in January 2008.)  This new era is a time of concrete expectations and practical climbing step-by-step to success, rather than the exuberant leap based on hopes and optimism which was rampant in the prior period.

We all are experiencing this return to economic conservatism and the extent we can capture this spirit in our products and the management of our businesses is the extent that we will be lined up with the tides of the time.  And this is an extended period of time, until the mid 2020s.  What are some of the essential aspects of this period?

·         Real estate will become a good investment again, in the way it used to be:  a solid, slow-growing asset that is the largest piece of most people’s financial wealth.  A dependable, if illiquid investment.

·         Conservation of the earth’s resources will be a major focus.

·         Consolidation of power structures, perhaps merging of economies based on physical proximity, similar to the EU model.

·         Destruction of many of the large business conglomerates to be replaced by similar reconstructed conglomerates.  The actual new business model will wait until the next cycle (when Pluto enters Aquarius).

·         And yet, more and more people will go into business for themselves.

·         Dominance of markets by a few conglomerates will continue, and a social and political climate of dominance and striving to be on top will be apparent.  (Sorry to my readers who hope for change in this arena soon.  I’m afraid we’ve got some years to go before it is vogue to be your brother’s keeper.)

·         Body-based therapies will replace psychological and spiritual therapies.

·         People will be looking for new traditions and ceremonies to build into their lives.

·         A very strong materialism will be apparent, with a focus on the old-fashioned and traditional, such as antiques, conventional homes.

·         Even liberals will be conservative.

·         Long-term planning will be more fruitful than ever, and patient, persistent effort will pay off in time.

·         Services for the elderly will be more required as the baby-boomers start to get into retirement age.

·         Elderly people will be working productively well into their later years, by choice or not!

·         Long-term financial security will be a focus for almost everybody.

·         Credit will be harder to get and more collateral will be required.

·         Dressing for success will gain even more ground.

·         Consumers will be risk-adverse and will respond well to money-back guarantees, warranties, and service commitments.

·         Plans to pass the business to the next generation will be important.


This is a partial list only.  As more comes to mind, I’ll be sure to let you know.  And there are other shorter-term trends that we will examine in coming days.  If you review the list again, you may get ideas of how to transition your business to the new climate. 


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Rhythms and Cycles

A fundamental concept in astrology is that the great cyclic rhythms that are so apparent in our external lives, such as the seasons, the tides, the rise and fall of nations, can also be seen in more personal aspects of our lives: our relationships, our health, our work and careers. Some rhythms are daily, like night and day, some are weekly or monthly, like the moon and tides, some are annual, like the seasons. Some cycles, however, are much longer and so it is easy to lose sight of them and forget that they are operating in our lives and the lives of our businesses.

There are three major cycles that astrologers track because these cycles move slowly and have large impacts over long periods of time. In astrology they are symbolized by the planets Pluto, Neptune, and Uranus. Pluto’s complete cycle around the sun is 248 years, Neptune’s cycle is 165 years, and Uranus’ cycle is 84 years. We will look at each of these cycles over the coming days, and discuss the timing and meaning of the cycles in terms of their impact on our businesses.

Pluto’s cycle of 248 years means it stays as average of 21 years in each sign of the zodiac. However, its orbit is highly elliptical which causes it to spend more years in some signs and less in others. Pluto’s cycles’ impact masses of humanity and bring broad sweeping changes to life on the planet. Pluto progressed into the sign of Capricorn at the end of 2007, and its impacts can certainly be seen in the global environment.

As an influence, Pluto is the planet of major change and transformation. In any particular sign, Pluto reveals what is beneath the surface within the realms affected by that sign, whether for good or bad. It has been described as like lancing a boil, in order to let the poison be released and the wound heal. Pluto exposes what is secret and hidden, in some cases great riches and strengths, in other cases castles built on sand. Sometimes the process is dramatically destructive initially, but what is rebuilt is even more true to the purest energies of the sign.

So what are the energies of Capricorn, which Pluto entered a couple of years ago? Capricorn is an earth sign and so is concerned with physical, material reality, the most concrete parts of our world. As such it rules buildings, natural resources, bridges, roads and machinery. It rules the structures people build in order to preserve their physical beings and belongings such as banks, businesses, monetary systems and governments. It is an energy that is likened to a mountain goat climbing step by step up a mountain until it reaches the top. Its energy is careful, conservative, ambitious, and practical.

More on Pluto in Capricorn tomorrow.

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You’re in good company


Say you’re a business person with many years experience, or perhaps an MBA, and you’re thinking, what does astrology have to do with me?  You think, I’ve been fairly successful to date without any of this; if I invested my time and money, what value would astrology add to my success? 

First of all, by working with astrology you’re in good company.  People have been using astrology since the 3rd millennium B.C., by some accounts.  Pharaohs, kings, popes, presidents (Ronald Reagan is a well-known example), founding fathers have all consulted astrologers to help them guide the timing of their endeavors.  When President Obama recently praised people of the Middle East for the various arts and sciences that have emerged through them, such as algebra, navigation, printing, and poetry, he was referring in part to Al Khwarizmi, the father of algebra and algorithm, a Persian who was also an astrologer.  Galileo, Copernicus, and Isaac Newton were astrologers.   

I’m suggesting you take an empirical approach, test, experiment, and see if the return on your investment is worth the time and money.  Look at it like this:  there are fundamental events in our lives that no one questions, like the seasons which are due to the orbit of the earth around the sun and the tilt of the earth on its axis.  You wouldn’t plant your garden in the late fall as you know that would not be a successful investment of your energy.  You would wait until spring, when the natural cycle that leads to growth and harvest has begun.  Day and night are also planet-based cycles and we are all biorhythmically connected to these cycles.  

No one doubts the effect of day and night on human affairs.  You may say this is just science, but can you honestly say you experience no difference internally between dawn and dusk?  These are the same principles astrology is based upon, that there is a time and season for all endeavors, and further, that it is possible to attune our lives to these cycles so we can be sure we’re not coming when we should be going. 

I live by the sea, where the daily tides have become a part of my life.  If I want to swim, I go out just before low tide when there are safe pools for swimming.  If I want to fish, I go out at high tide, when the fish have been rushed in by the currents and the water is deep.  A good walk can be had at any tide although the route has to change, and a wedding or a picnic can combine tides and time of day for the ideal event (as I just experienced when my son got married on the beach).  

This is astrology.  Not just the science of what celestial body is where, but the effect of celestial movements on our lives.  We can choose to learn these cycles and work with them through the use of astrology. 

As businesspeople we understand cycles in our bones:  economic cycles, investment cycles, seasons when we can expect solid revenue, like tax season for tax preparers, or summer for the ice cream shop.  You may even have noticed the effect of full moons on your business, as customers and employees tend to be “loonier” on those days.  Think about other cycles that affect your business and note them in the comments section below.  We can share examples as we start to contemplate the effects of cycles on our businesses and how these tie to the cycles to astrology.

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Picking a great day

As an example of an intersection of business and astrology, this is how I picked the launch date for this blog. Once I became clear that I wanted to write this blog, I was fired up with enthusiasm about the project. I visited websites (special thanks to, signed up for training (with, wrote an intention, and sat down to write my first entry. Instead of writing, though, I looked at the astrology for the day. It was the day after the full moon, a good day personally for clarity, but not the optimal date to launch a new endeavor.

Even though the day after the full moon can be good for disseminating information and teaching, ancient wisdom deems the next two weeks a waning time, good for research and laying roots and foundations, but not good for launching something you hope will grow and flower in the exterior world. So I looked up the planetary positions for the next new moon. The day after the new moon is a good time to begin a new endeavor and the next new moon would be in Cancer, which is compatible with my personal horoscope.

So here is the strategy I devised with the help of astrology: develop the technical knowledge I needed about the website and blogging in the two weeks before the new moon, and then launch the blog the day after the new moon. In the two weeks of preparation, I recognized the sense in waiting; there was a lot of work to do before I was ready to post my first blog! Looking at the astrology helped me to tune in to the wisdom that was hiding beneath my enthusiasm.

In other words, I took advantage of the ancient wisdom of astrology to more successfully approach a professional situation. This is a simple place to start. Many calendars show the new and full moon. Next time you have a new beginning, opening a store, hiring a new employee, launching a new product, try to coordinate it to occur within a day or two after the new moon. As farmers have known for centuries, this simple timing can insure that your endeavors are coordinated with the lunar cycle and this alignment alone will support your success.

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Welcome, everyone: old friends, clients, new friends, those of you I’ve met, those I’ll meet through these pages. Welcome to a long-term, mutually beneficial conversation about the wisdom of astrology as it pertains to the success and profitability of your business.

My background includes astrology, business, taxes, accounting, financial planning, spirituality, writing, and teaching. I hold a current CPA license and Certified Financial Planner designation. My degree is in Business Administration.  I owned and managed a business advisory practice in Taos, New Mexico called Taos Financial Strategies for twenty years. During that time I helped course-correct many different businesses that were facing various financial and management challenges.

From there I went on to become the Chief Financial Officer and Director of Headquarter Operations for a large international non-profit based in New York. As leader of the Executive Team, I was responsible for the Finance, Legal, Marketing, Products, Risk Management, I.T., and Strategic Planning areas.  In November 2008 I decided to pursue my first love, Astrology, and merge it with my other first love, Business.

I began studying Astrology thirty-five years ago, and throughout the course of my business career, always used it to guide and enlighten me. I call this blog “Intersections” because I am interested in the points where different disciplines, philosophies, cultures, and ways of life intersect each other. In this blog we will discuss the intersection between business success and astrology.

My intention for this blog is to examine business topics from an astrological point of view, to share my own extensive experience, and to pass along to you insights that will help you understand how to use the ancient wisdom of astrology in your business.

  • We’ll talk about the current trends in the marketplace as shown by the cycles in the skies.
  • We’ll look at fascinating case studies involving the intersection of business and astrology.
  • We’ll have guest interviews with people who have successfully used astrology to improve their business success.
  • We’ll discuss current business news in light of the progress of the planets through the sky.
  • We’ll have a smattering of the history of astrology and how it’s been used to insure the success of rulers and presidents(!).
  • And we’ll always focus on how you can use astrology to make your business more enjoyable, profitable, and beneficial to your world.

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