Posts Tagged Mercury

Astro4Business Month Ahead – March

 Solar_systemHello, everyone.

Let’s look at March 2010 to see what the planetary influences are and how we can work with them.  We’ll start with the most long-range and overarching influences, the planets Pluto, Neptune, and Uranus, which you will notice do not change from month to month but stay in the same sector of the sky for many years.  Then we will look at the mid-range influences, Jupiter and Saturn, which stay in the same sign for 1 – 2.5 years.  Last we’ll look at the personal planets, Mars, Venus, Mercury, and the Sun which stay in their respective signs for much shorter periods and primarily influence our day-to-day lives. 

Pluto in Capricorn

We’ve spoken at length about Pluto in Capricorn (see category at right), where it will remain until 2024.  In a nutshell, this long transit will bring fundamental change to many of the structures we have come to rely upon:  government, religion, the economy, industry, and transport systems, to name a few.  The transit carries the energy of revolution and evolution and can be dramatic and at times overwhelming.  Pluto exposes what is hidden, for better or for worse and usually now, at the beginning of the cycle, we become more aware of the worse rather than the better.

Pluto hastens and intensifies the processes of endings and new beginnings, and in Capricorn will bring about the ending of our business pursuits that are no longer suited to our growth and personal evolution.  Whatever has been slowly leaking vitality will go ahead and die, including old business models, practices, and products. 

This is formidable energy, and your best strategy is to tune in and work with it.  Find an area in your business life in need of renewal and begin the process before Pluto reaches planets in your chart and forces the issue.  Everyone with planets in the first seven degrees of Aries, Cancer, Libra, and Capricorn are already dealing with this energy.

 Neptune in Aquarius

With Neptune in Aquarius (see category at right) from 1998 to 2011, there has been a global consensus regarding the equality of the common man, shared responsibility to the group, ascendancy of people and nations based on the power of knowledge, the right of all nations to progress technologically, and the right of each person to contribute to and further the base of common knowledge.  

The best way to work with this energy is to allow your rational mind to open to waves of inspiration from the collective whole, from your community to the global community.  Expect to be inspired by your neighbors and friends. 

Uranus in Pisces

The Uranus in Pisces (see category at right) transit from 2003 – May, 2010 engendered innovation and invention in business.  It flattened hierarchies and enhanced global transactions and interactions.  With many variables in play simultaneously, we’ve been working with moving parts which connected and disconnected frequently, including projects, alliances, and workforces. 

How can we continue to work with Uranus in Pisces?  Product diversification, committee leadership, and collaboration, as well as global connection, and dissolution of hierarchical structures – any of these is good for the end of the cycle.

Saturn in Libra

Saturn is transiting the sign of Libra, where it is exalted.  When a planet is exalted in a sign, it has a special affinity to the sign and if you’re willing to do the work, there is a promised payoff.  See the category to the right on this important transit, but in a nutshell:  what is the work of Saturn in Libra?  To develop patience, persistence, responsibility, and humility in relationships.  What is the payoff?  Cooperation and mutual support.

Until October 2010, Saturn is in square aspect to Pluto in Capricorn (see above).  The stress of this square aspect will bring the end to structures that are no longer working in our businesses (and in our world) as the Saturn energy attempts to install the Libra values of equity, parity, diplomacy, collaboration, and cooperation.

Saturn made its station and turned retrograde on January 14.  Retrograde motion in the five outer planets is not felt as immediately as in the inner planets.  You may notice outside regulators backtracking or bureaucratic snafus that affect your business.  Or one of your trusted advisors may resign.  Remember those business plans you wrote last quarter?  Just proceed according to plan, and course correct if necessary.

Jupiter in Pisces

Jupiter entered Pisces, a water sign, in January.  Pisces is concerned with the emotional connections that bind people together.  This can express itself as devotion to an ideal, often mystical or artistic, and the desire to lose oneself in the shared feeling of the group.

Jupiter, the planet of opportunity and expansion, is the ancient ruler of Pisces.  This brings a very positive influence to all endeavors that attempt to unite people based on a shared intention for the future.  How should you work with this energy?  Work on connection.  Set up links between people and organizations.  Make venues available for your employees to express their ideas creatively.  Be willing to lead with your intuition and feelings; show your employees, customers, and business associates your heart.  These activities will bring business expansion and profits.

Mars in Leo

When Mars is in Leo our will power becomes focused and controlled.  Mars in Leo loves to lead and gives faithfully and generously to those who follow.  When Mars is in Leo we are honest, direct, and fully dependable.  The sign Leo is also creative and artistic, so at this time we love performance and display. 

The best use of Mars in Leo?  Make your light shine with dignity and strength.  Lead with steadiness and authority.  Throw yourself into creative activities.  Secure and enjoy the limelight. 

Mars resumes direct motion on March 10.  During its retrograde motion since December 20, Mars retraced its steps all the way back to the very beginning of Leo.  We have a chance to start over now on all of the creative projects we envisioned since October, but with a lot more information this time!  Take advantage of this period of heightened creativity and expect high performance from your employees too. 

(This is a good time to reread the Mars in Leo category to the right.)

Venus in Pisces/Aries

The first few days of the month Venus is in Pisces, where she is exalted.  Catch your best creative ideas of the year before she enters Aries on March 7.  Be sure to carry a recording device with you at all times because, while truly inspired, Venus’ gifts are subtle and can be elusive when she’s in Pisces. 

When Venus enters Aries on March 7 and Mars turns direct on March 10 expect fireworks of display and creativity.  These two planets in fire signs will ignite sales, interactions, motivation, and competition.  Are you ready?  The time has come to ACT!

Mercury in Pisces/Aries

Mercury begins the month in the sign of the fish, the sea, Pisces.  The sharp focused intellect of Mercury in Aquarius gives way to a softer approach.  Images communicate better than words when Mercury is in Pisces; be sure your writing and speaking include symbols and color.  Your thoughts flow more easily and your best ideas come from dreaming, day-dreaming, and fantasy, so include time for all of these.

On March 17, Mercury enters Aries, joining the bonfire with Venus and Mars.  By this point there may be so many ideas and so much enthusiasm you’ll need extra help just to keep track of it all.  Watch for overload; headaches will be a sign to relax, cool your jets, and pace yourself.

Sun in Pisces/Aries

The Sun in Pisces is a transitional time of year, a time of completion and preparation for the new start indicated at the end of Pisces, the time of the Equinox.  Use the heightened intuition of the Pisces Sun to sense how your direction will adjust to the coming season.

On March 20 is the Equinox; vernal for us northerners; autumnal for you southerners.  (That’s north and south of the equator.)  Half way between the longest and shortest day of the year, it’s time to take stock.  How far have you come since the Solstice?  Have you accomplished your goals so far this year?  The Sun in Aries is a time of heightened energy and new beginnings.  Take advantage of this fire to get yourself on track.  You are ready; go for it!

Phases of the Moon

The new Moon is in Pisces on March 15, waxing to full in Libra on March 29.

Monthly Recap

Against the backdrop of massive global changes to the structures in our lives, we are inspired by and engaged with the global community as never before.  With Saturn in Libra, we find our footing in committed, responsible relationships. Jupiter enhances our emotional connection to one another, which we’ll need this month since Venus, Mars, Mercury, and the Sun are all in fire signs by the end of the month.  Passion, inspiration, motivation, and healthy competition will ignite a new beginning with the new season.

 Let me know how your month plays out!

Don’t forget. If you have an astrology-related business question (or a business-related astrology question) send it to me at ellen@astro4business.com. I’ll answer it in these posts, anonymously of course, and we can all learn from each other’s experiences. I look forward to it! Have a question now? Email it and let’s get started!

Tags: , , , , , , , , , , , ,

Astro4Business Week – March 1

Phases of the Moon, as seen from the Northern Hemisphere. The Southern hemisphere will see a mirror image of this phase. (Source:Wikipedia)

Phases of the Moon, as seen from the Northern Hemisphere. The Southern hemisphere will see a mirror image of this phase. (Source:Wikipedia)

Hello everyone.

A week of changes ahead with Mercury and Venus changing signs, and a volatile aspect between Venus and Uranus.  Although not difficult, don’t expect to be in the same place at the end of the week as you are at the beginning.

Monday

On Monday Mercury enters the sign of Pisces.  The sharp focused intellect of Mercury in Aquarius gives way to a softer approach.  Images communicate better than words when Mercury is in Pisces, so be sure your writing and speaking include symbols and color.  Your thoughts flow more easily and your best ideas come from dreaming, day-dreaming, and fantasy, so include time for all of these.

Wednesday

Expect the unexpected where finances are concerned today with Venus joining risk-taking Uranus.  Financial astrologers expect sharp price swings and you may experience this volatility in your own purse, up or down.  Poise yourself to take advantage of a sudden opportunity but be careful not to spend money like water and or you could drain your purse completely. 

Thursday

Dreamy Mercury in Pisces snuggles up to Pluto in Capricorn today.  Your communications will be powerful and persuasive.  If the economic turmoil is impinging on your business plans, allow yourself some time to just listen; a deep and insightful clue to resolution could be revealed.

Sunday

Venus enters Aries today and then meets up with her counterpart, Mars.  Venus in Aries is self-interested, and with Mars at the end of its retrograde cycle you want to strike while the iron is hot.  This can be a great day for negotiations if you can allow some give and take.  Your passions can ignite a new creative partnership today but don’t expect it to take shape until after the 10th.

A little later Mercury and Jupiter join up.  Mercury rules the intellect and Jupiter represents wisdom.  You can take in the full picture today and when speaking to others, you will be eloquent and inspiring.  Remember to use images rather than words to get your points across.

Have a great week, and as always, let me know how it goes.

Don’t forget. If you have an astrology-related business question (or a business-related astrology question) send it to me at ellen@astro4business.com. I’ll answer it in these posts, anonymously of course, and we can all learn from each other’s experiences. I look forward to it! Have a question now? Email it and let’s get started!

Tags: , , , , , , ,

Astro4Business Week – February 22

Phases of the Moon, as seen from the Northern Hemisphere. The Southern hemisphere will see a mirror image of this phase. (Source:Wikipedia)

Phases of the Moon, as seen from the Northern Hemisphere. The Southern hemisphere will see a mirror image of this phase. (Source:Wikipedia)

Hello, everyone.

The week as a whole is very beneficial leading to great ideas and opportunities next weekend.

Tuesday

On Tuesday, Pluto (power) supports the Sun (leadership).  Deep reserves are available to you today, reserves of capital, energy, and other resources.  Your personal power is strong; with the Sun in Pisces, be sure to use it to benefit everyone. 

Saturday

Mercury in Aquarius meets Neptune on Saturday.  Mercury in Aquarius brings logical, steady, yet innovative thinking and speaking skills; Neptune indicates large groups and collective action.  If you find yourself at a conference or with another large group, take the stage and display your skills but also listen for inspiration from others.  Good ideas are born today.

Sunday

The Sun makes its annual conjunction to Jupiter today, which brings opportunities and growth.  A new philosophy may inspire you to connect with others and unite them around a cause you believe in.  On another note, since both planets are in Pisces, how about travelling to the sea?  Good luck will follow you there.

Later in the day, the Virgo Moon opposes the Pisces Sun to bring February’s Full Moon.  Both Virgo and Pisces relate to service.  You will be happiest (and most successful) today if you find a way to help others.

Have a great week and let me know how it goes!

If you’d like to take a look at the whole month, try the Astro4Business Monthly Forecast for February.

Don’t forget. If you have an astrology-related business question (or a business-related astrology question) send it to me at ellen@astro4business.com. I’ll answer it in these posts, anonymously of course, and we can all learn from each other’s experiences. I look forward to it! Have a question now? Email it and let’s get started!

Tags: , , , , , , ,

Astro4Business Week – February 8

Phases of the Moon, as seen from the Northern Hemisphere. The Southern hemisphere will see a mirror image of this phase. (Source:Wikipedia)

Phases of the Moon, as seen from the Northern Hemisphere. The Southern hemisphere will see a mirror image of this phase. (Source:Wikipedia)

Hello everyone.

This week gathers together different gods:  Neptune is strong and Mercury active in the skies; the great Lord Shiva from the Hindu tradition and his sacred night, Maha Shivaratri; and Saint Valentine’s Day, a Christian overlay of the earlier festival Lupercalia, which celebrated Juno, the goddess of marriage and fertility.  We have Venus and Cupid decorating the various greeting cards, plus two planets changing signs, and the New Moon!  A packed week, all easy except for a Mercury/Mars opposition, but there’s always something to keep us awake, right?

Monday

Advertisement for Prang's greeting cards, 1883. (Source:Wikimedia Commons)

Advertisement for Prang's greeting cards, 1883. (Source:Wikimedia Commons)

On Monday, Venus conjoins Neptune which tunes you into the subtle wavelengths affecting you and others, particularly your customers.  If you tune in, you’ll sense exactly what the situation requires.  Inspiration becomes tangible today.

Wednesday

Mercury enters Aquarius today, where it will travel until March 1.  Mercury is exalted in Aquarius; expect innovative thinking from yourself and those around you during this time.  This transit particularly favors creative use of technology.  Writing and speaking to large groups is also beneficial, so look for or create those opportunities.

Thursday

Today Venus enters Pisces, the sign ruled by Neptune.  Until March 7 you’ll have unusual access to creativity and inspiration so, as I said in the Monthly Forecast, carry some recording device around with you.  A year’s worth of good ideas could come in the next month, starting today.

Friday

Maha Shiva (Source:Wikimedia Commons)

Maha Shiva (Source:Wikimedia Commons)

Tonight is the annual celebration of Maha Shivaratri, the most auspicious night in the Hindu year.  It is said that one repetition of the great Lord’s name on this night is worth one thousand repetitions at any other time.  Millions of people chant Shiva’s name all night, accompanied by mystical rituals designed to open the path to the innermost Soul.  Whether you celebrate this holy night or not, this vibration will pervade our world. 

This year it will be easier than ever to tune in, as Mercury is forming a harmonious aspect to Saturn.  Mercury represents our thinking and desire to communicate and when it meets Saturn it becomes concentrated and focused.  The mind yearns for solitude during this transit, so you may want to spend time alone.  Great things are born from a quiet mind, especially on Maha Shivaratri!

Saturday

On Saturday, we run into some opposition from others.  Remember, Mars is still retrograde, so if someone is pushing you to take action, your best response is to calmly listen but continue to wait.  Their point may be totally valid, but the timing isn’t right yet.

Later in the day is the New Moon, which will further support non-action.  The day of the New Moon is a time to withdraw and rest in order to prepare for the upsurge of energy coming in the next few days.

Sunday

Victorian Valentine's Card (Source:Wikimedia Commons)

Victorian Valentine's Card (Source:Wikimedia Commons)

Sunday is Valentine’s Day and the Sun conjoins Neptune that day.  I was thinking about how Valentine’s Day always falls in the month of Aquarius.  Aquarius is an air sign so it is concerned with relationships, but it is more about friendships and business associates than intimate partnerships.  When I was a child we gave Valentines to all of our friends and this seems more in keeping with the sign of Aquarius. 

The Sun/Neptune conjunction, as well as Venus in Pisces, will bring sweetness to the day and a desire to enjoy the arts or to spend the day serving others.  Friendship, sweetness, love, art, and service – that’s what I call a good day!

Enjoy the week!

Don’t forget. If you have an astrology-related business question (or a business-related astrology question) send it to me at ellen@astro4business.com. I’ll answer it in these posts, anonymously of course, and we can all learn from each other’s experiences. I look forward to it! Have a question now? Email it and let’s get started! 

Tags: , , , , , , , , ,

Astro4Business Month Ahead – February 2010

Solar_system

Hello, everyone.

Let’s look at February 2010 to see what the planetary influences are and how we can work with them.  We’ll start with the most long-range and overarching influences, the planets Pluto, Neptune, and Uranus, which you will notice do not change from month to month but stay in the same sector of the sky for many years.  Then we will look at the mid-range influences, Jupiter and Saturn, which stay in the same sign for 1 – 2.5 years.  Last we’ll look at the personal planets, Mars, Venus, Mercury, and the Sun which stay in their respective signs for much shorter periods and primarily influence our day-to-day lives. 

Pluto in Capricorn

We’ve spoken at length about Pluto in Capricorn (see category at right), where it will remain until 2024.  In a nutshell, this long transit will bring fundamental change to many of the structures we have come to rely upon:  government, religion, the economy, industry, and transport systems, to name a few.  The transit carries the energy of revolution and evolution and can be dramatic and at times overwhelming.  Pluto exposes what is hidden, for better or for worse and usually now, at the beginning of the cycle, we become more aware of the worse rather than the better.

Pluto hastens and intensifies the processes of endings and new beginnings, and in Capricorn will bring about the ending of our business pursuits that are no longer suited to our growth and personal evolution.  Whatever has been slowly leaking vitality will go ahead and die, including old business models, practices, and products.  This is formidable energy, and your best strategy is to tune in and work with it.  Find an area in your business life in need of renewal and begin the process before Pluto touches your chart and forces the issue.

 Neptune in Aquarius

With Neptune in Aquarius (see category at right) from 1998 to 2011, we’ve been experiencing a global consensus regarding the equality of the common man, shared responsibility to the group, ascendancy of people and nations based on the power of knowledge, the right of all nations to progress technologically, and the right of each person to contribute to and further the base of common knowledge.  

The best way to work with this energy is to allow your rational mind to open to waves of inspiration from the collective whole, from your community to the global community.  Expect to be inspired by your neighbors and friends. 

Uranus in Pisces

The Uranus in Pisces (see category at right) transit from 2003 – May, 2010 has brought innovation and invention to business.  It flattened hierarchies and enhanced global transactions and interactions.  With many variables in play simultaneously, we’ve worked with moving parts which connected and disconnected frequently, including projects, alliances, and workforces. 

How can we continue to work with Uranus in Pisces?  Product diversification, committee leadership, and collaboration, as well as global connection, and dissolution of hierarchical structures – any one of these is good for the end of the cycle.

Saturn in Libra

Saturn is in the sign of Libra, where it is exalted.  When a planet is exalted in a sign, it has a special affinity to the sign and if you’re willing to do the work, there is a promised payoff.  See the category to the right on this important transit, but in a nutshell:  what is the work of Saturn in Libra?  To develop patience, persistence, responsibility, and humility in relationships.  What is the payoff?  Cooperation and mutual support.

Until October 2010, Saturn is in square aspect to Pluto in Capricorn (see above).  The stress of this square aspect will bring the end to structures that are no longer working in our businesses (and in our world) as the Saturn energy attempts to install the Libra values of equity, parity, diplomacy, collaboration, and cooperation.

Saturn made its station and turned retrograde on January 14.  Retrograde motion in the five outer planets is not felt as immediately as in the inner planets.  You may notice outside regulators backtracking or bureaucratic snafus that affect your business.  Or one of your trusted advisors may resign.  Remember those business plans you wrote last quarter?  Just proceed according to plan, and course correct if necessary.

Jupiter in Pisces

Jupiter entered Pisces, a water sign, in January.  Pisces is concerned with the emotional connections that bind people together.  This often expresses itself as devotion to an ideal, often mystical or artistic, and the desire to lose oneself in the shared feeling of the group.

Jupiter, the planet of opportunity and expansion, is the ancient ruler of Pisces.  This brings a very positive influence to all endeavors that attempt to unite people based on a shared intention for the future.  How should you work with this energy?  Work on connection.  Set up links between people and organizations.  Make venues available for your employees to express their ideas creatively.  Be willing to lead with your intuition and feelings; show your employees, customers, and business associates your heart.  These activities will bring good fortune.

Mars in Leo

When Mars is in Leo our assertion of will power becomes focused and controlled.  Mars in Leo (see category at right) loves to lead and gives faithfully and generously to those who follow.  When Mars is in Leo our tendency is to be honest, direct, and fully dependable.  The sign Leo is also creative and artistic, so at this time we may love performance and display. 

The best use of these next eight months? Make your light shine with dignity and strength.  Lead with steadiness and authority.  Throw yourself into creative activities.  Secure and enjoy the limelight. 

Mars is in retrograde motion until March 9.  You may feel like you are retracing all the steps of progress you made since mid-October.  Use this time to review your goals and rework your creative projects.

Venus in Aquarius/Pisces

Venus is in Aquarius until February 11.  Use these last days well by improving your professional relationships through joining associations or contributing with others to a just cause.  Group endeavors enhance our creativity when Venus is in Aquarius.

On February 11 Venus enters Pisces, where she is exalted.  Your best creative ideas of the year are likely during this transit which lasts until March 7.  Be sure to carry a recording device with you at all times because, while truly inspired, Venus’ gifts are subtle and can be elusive when she’s in Pisces.  Time spent on marketing and public relations will pay off during this transit and you can expect your employees to be imaginative and happy.

Mercury in Capricorn/Aquarius

Mercury finishes its extra-long transit through Capricorn on February 10.  Finish your planning and strategy for the year and be sure your merchandise and inventory control systems are functioning well. 

Mercury is exalted in Aquarius; expect innovative thinking from yourself and those around you.  Your mind is steady, resourceful and intuitive during this transit and it particularly favors creative use of technology.  Writing and speaking to large groups is beneficial, so if the opportunity arises, make the most of it.

Sun in Aquarius/Pisces

The Sun is in Aquarius until February 18, which favors endeavors involving groups and teams.  The Sun in Pisces marks a transitional time of year, a time of completion and preparation for the new start indicated at the end of Pisces, the time of the Equinox.  Use the heightened intuition of the Pisces Sun to sense how your direction will adjust to the coming season.

Phases of the Moon

The new Moon is on February 13, waxing to full on the last day of the month.

Monthly Recap

Against the backdrop of massive global changes to the structures in our lives, we are inspired by and engaged with the global community as never before.  With Saturn in Libra, we find our footing in committed, responsible relationships, and Jupiter enhances our emotional connection to one another.  Saturn, Venus, and Mercury are all exalted by mid-month, and Jupiter is extra happy in Pisces:  hard work pays handsome dividends this month.  But Mars is still retrograde; hold back on any start-ups if you can.

 Let me know how your month plays out!

Don’t forget. If you have an astrology-related business question (or a business-related astrology question) send it to me at ellen@astro4business.com. I’ll answer it in these posts, anonymously of course, and we can all learn from each other’s experiences. I look forward to it! Have a question now? Email it and let’s get started!

Tags: , , , , , , , , , , ,

Astro4Business Week – February 4

Phases of the Moon, as seen from the Northern Hemisphere. The Southern hemisphere will see a mirror image of this phase. (Source:Wikipedia)

Phases of the Moon, as seen from the Northern Hemisphere. The Southern hemisphere will see a mirror image of this phase. (Source:Wikipedia)

Hello everyone.

Good news – this week the planetary influences are supportive and benign.  Nature has been so nurturing lately:  each really intense week has been followed by a quiet one, giving time to regain our footing and assimilate what we learned.

The second contact of the Saturn/Pluto square occurred yesterday, on Sunday, January 31, and this square was so powerful that its effects will linger.  But this week we’ll have the assistance we need to resolve difficult situations. (For more insight on the Saturn/Pluto square, see the category to the right.)

Saturday, February 6

There are only two major planetary influences this week and they both occur on Saturday.  Look for their energy to start to build on Tuesday or Wednesday.

Mercury in Capricorn will form a sextile aspect to Uranus in Pisces.  The sextile aspect is very supportive and often brings someone into our lives with good news or a new insight that makes a difference.  With Mercury in Capricorn we’re still in a planning and strategy phase and with the sextile to Uranus concrete breakthroughs will come from collaborative work, committees, and teams.

Later in the day Jupiter in Pisces sextiles Pluto in Capricorn.  Last week’s Saturn/Pluto square may have exposed an extremely challenging difficulty or a startling power struggle, and this week Jupiter will blunt the sharp edges.  Jupiter represents insight and wisdom; when in Pisces people are inclined to rally around a shared intention that benefits everyone.  Connection is the key; connect as broadly as you can and you will recognize the best way to move forward.

Have a wonderful week, and let me know how it goes!

Don’t forget. If you have an astrology-related business question (or a business-related astrology question) send it to me at ellen@astro4business.com. I’ll answer it in these posts, anonymously of course, and we can all learn from each other’s experiences. I look forward to it! Have a question now? Email it and let’s get started!

Tags: , , , , , ,

Welcome back, Mercury!

Hello, everyone.

Mercury (Source:Wikimedia Commons)

Mercury (Source:Wikimedia Commons)

Today’s the day Mercury goes direct.  In fact it happened just two hours ago as I’m writing this and I finally received an application I’ve been waiting for, filled it out, and sent it back in about ½ hour.  Whew, thank you Mercury!

Saturn/Pluto revisited

In a prior post we spoke about how Mercury had progressed to 21 degrees Capricorn and then went retrograde all the way back to 5 degrees Capricorn.  What did it find when it got back there?  That Saturn/Pluto square that is causing these major economic structural changes that we see at every turn.  We are being asked to deal with the sometimes catastrophic circumstances of our time with genuine respect and regard for others.  Saturn in Libra demands that we step up to our responsibilities to our fellow beings and to engage in dialogue that actually builds new structures on the firm ground of equality, fairness, and diplomacy. (See Saturn/Pluto Square at right for more information on this aspect.)

Many people got a glimpse of how these societal trends affect our business lives in early December when Mercury first joined this Saturn/Pluto aspect.  Information may have come to light that was probably deeply buried, perhaps involving debt, taxes, or financial obligations we share with others.  Now Mercury has revisited this same issue in the last couple of days and, armed with new understanding, is again marching forward.

Let’s get serious and have some fun!

Our situation should be clear; now we need to figure out what to do about it.  With Mercury in Capricorn serious efforts can seem easy as we put our business and financial lives in order.  Any clear-headed attempt to study and understand our current financial condition will be rewarded, now that we’ve gotten real about it.  Writing, short trips, communicating, planning, and budgeting can move forward now as well as any meetings you’ve been putting off. 

In this spirit, and with the advent of the new month marked by the New Moon earlier today, I am initiating a new service that I hope will be fun and educational.  If you’ve got an astrology-related business question (or a business-related astrology question) send it to me at ellen@astro4business.com.  I’ll answer it in these posts, anonymously of course, and we can all learn from each other’s experiences.  I look forward to it!  Got a question now?  Email it and let’s get started, with Mercury’s blessing.

Tags: , , , ,

Google and China – heading for a divorce?

People's Republic of ChinaGoogle

Hello, everyone.

I’ve been on a fascinating adventure today.  It started with an email from a friend urging me to support Google in their January 12 declaration about reviewing their business operations in China.  Google had discovered huge security breaches of Chinese origin on their computers, tied to surveillance of Chinese human rights activists.  In Google’s post. A New Approach to China:

These attacks and the surveillance they have uncovered–combined with the attempts over the past year to further limit free speech on the web–have led us to conclude that we should review the feasibility of our business operations in China. We have decided we are no longer willing to continue censoring our results on Google.cn, and so over the next few weeks we will be discussing with the Chinese government the basis on which we could operate an unfiltered search engine within the law, if at all. We recognize that this may well mean having to shut down Google.cn, and potentially our offices in China.

Google has been operating in China since January 2006, submitting to censorship requirements from the Chinese government.  Google could lose $600 million in revenue per year by leaving the Chinese market.

When a story really peaks my interest I like to look at the astrological charts involved to see if there is more to the story.

Google’s date of incorporation is a matter of public record and easily available on the web.  The inception of the Peoples Republic of China (PRC) is also available.  So I constructed both charts in my astrology software, Solar Fire.

How do they really get along?

Just for fun I ran a synastry analysis between Google and PRC and this is when it really got interesting.  Synastry compares two horoscopes and outlines the strengths and weaknesses in a relationship based on the positions of the planets and how well the charts interrelate with each other. 

Below are excerpts from the report from Solar Fire.  They are really revealing about Google and PRC, and as you read, think about whether you think there will truly be a split between them.  I have edited some of the statements to take out text that doesn’t apply to the business realm.  Other than my edits, these comments come straight from the program.

Google’s Sun is conjunct PRC’s Saturn

  • This combination indicates that Google and PRC both view thier association seriously and are committed to it.
  • As the relationship develops PRC feels threatened by the force of Google’s presence and takes a superior attitude in defense.  As a result Google feels threatened, disliking the authoritarian side of PRC.
  • It is vital that both Google and PRC work at developing a stable basis for communication and understanding in this relationship.

Google’s Mars is sextile PRC’s Sun

  • This combination is a positive one for a working partnership that calls for concentrated effort on a joint project.
  • There’s never a dull moment; they love and fight with energy.  They are hard working and energetic, achieving more together than they can on their own.
  • PRC feels that Google provides the impetus and drive to help PRC achieve its full potential.
  • Google is excited by PRC’s power and is inspired in its ambitions.

Google’s Jupiter is trine PRC’s Venus

  • An ideal combination for a rewarding relationship.
  • Together they enjoy good fortune.
  • PRC is enchanted by Google’s knowledge, experiencing a sense of being led into new and exciting territory.

Google’s Jupiter is sextile PRC’s Jupiter

  • A bountiful relationship, shining good fortune.
  • PRC and Google share common goals and the impetus to explore these goals together, including adventures into other lands.

Google’s Saturn is square PRC’s Moon

  • Both can suffer from discontent and insecurity within this union.
  • Google may feel that its attempts at diplomacy are misunderstood and met with over-reaction from PRC.
  • Much work needs to be done to understand each other.
  • Both are committed to resolve difficulties; therefore there is a strong possibility of staying in this relationship on a long-term basis and reap the rewards of a stable and secure union.

Google’s Uranus is trine PRC’s Sun

  • The relationship brings something new and original to PRC and Google.
  • The relationship may run a somewhat erratic or unorthodox course.
  • Google helps PRC see life in a new and different manner, freeing PRC from past inhibitions.
  • Together PRC and Google may explore something unusual, such as new technology, metaphysics, science, electronics, and humanitarian or environmental concerns.

Google’s Pluto is sextile PRC’s Sun

  • A relationship which is life-changing; it is as if they are both compelled to relate.
  • Power and wealth may result from this relationship.
  • They may become embroiled in a struggle for dominance, resembling a battleground from which neither emerges triumphant.
  • They can be either intensely loyal friends or formidable opponents.
  • Google is a powerful force in this union.

Googles’ Pluto is sextile PRC’s Moon

  • PRC is likely to feel transformed by Google.
  • It’s possible that Google has changed the way PRC feels about the world, making the country conscious of things that have been bubbling under the surface for a long time.
  • Life is not the same for PRC once it encounters Google.
  • This is indeed a passionate union.

 

Don’t you love it?

So, what do you think?  Will there be a divorce?  I would say no; there are too many benefits to both parties and strong Saturn connections that lead to permanence.  It depends on how they handle this juncture, though.  If they let it devolve into a battleground, they can be “formidable opponents”.  It will be intriguing to watch this unfold over the next few months.

Tags: , , , , , , , , , ,

Did you see Saturn today?

Hello everyone.

How are you doing?  I thought I should just check in with you today.  Per my last Astro4Business Weekly forecast, this week is complex and today is one of the most complex days of the week.  Let’s look at it a little more closely.

A busy day in the skies

On one hand we’ve got a sweet conjunction between the Sun and Venus in Capricorn with a sextile from Uranus adding excitement.  On the other hand, we’ve got a triple conjunction between Pluto, Mercury, and the Moon in Capricorn, all squaring Saturn which is stationary today.  On the whole, half of all the planets are in Saturn-ruled Capricorn:  Sun, Moon, Venus, Mercury, Pluto, plus the North Node of the Moon for icing on the cake.

(Source:Wikimedia Commons)

(Source:Wikimedia Commons)


Today is an exceptional day to understand the Saturn influence in your life.  This could be the premier day in the year to really “get” Saturn and with the Sun, Venus, and Uranus keeping things light, we can take a look at what we might otherwise not want to see.

The planet of dharma

Saturn represents the principle of contraction, boundaries, limitation, and structure.  In Saturn’s most useful face, he is the energy that takes our ideas and intentions and makes them manifest in the material world.  Each one of us with active businesses owes a debt to Saturn – what was once a current of electricity sparking in our brains has become, in time, a means of commerce.  This is no small achievement; it is the stuff of creation from the very beginning of time.

Saturn represents dharma or right livelihood:  it is the dharma of the Sun to shine, of the earth to rotate, of humans to treat others as we would like to be treated.   Saturn only becomes a problem if we transgress the rules, if we eat the apple.  Then the energy of Saturn becomes retributive, even though we may not recognize the cause and the effect.

Some people have a real affinity for Saturn.  These are the people who breeze through their Saturn return, working hard to achieve their cherished goals.  Others don’t want to succumb to the rules.  Some rail against society’s strictures or the rules of behavior they were taught in childhood. 

Who’s playing Saturn for you?

As part of the fabric of life, Saturn is everywhere.  Externally we recognize its face in our parents, our teachers, our bosses, our partners and government.  Anyone who has authority in our lives reveals Saturn to us.  An older, wiser advisor is Saturn, as well as the policeman who pulled you over for that ticket.

And we carry Saturn’s energy too and exhibit it for others: every parent or business owner knows the need to set limits and direct the activities of others, hopefully wisely. 

So how was it for you today?  Were you playing the role of Saturn, or was someone else playing that role for you?  I expect each of us to have a story to tell about one or the other today. 

But don’t forget that the beautiful Sun/Venus/Uranus configuration is part of today too.  Take someone you love on an unexpected outing or invite your employees out for a beer.  Let all sides of you shine tonight!

Tags: , , , , , , , , ,

Astro4Business Week – January 11

Phases of the Moon, as seen from the Northern Hemisphere. The Southern hemisphere will see a mirror image of this phase. (Source:Wikipedia)

Phases of the Moon, as seen from the Northern Hemisphere. The Southern hemisphere will see a mirror image of this phase. (Source:Wikipedia)

Hello, everyone.

This is going to be one of those weeks:  lively and exciting, with a Solar Eclipse, two planets reversing direction, and Jupiter entering a new sign.  This is a week of change which will set up longer term dynamics that unfold over the coming week and months.

Monday

The Sun and Venus join in Capricorn on Monday.  This conjunction brings you together with others who share your business goals.  Down to earth negotiations and collaboration bring practical good luck, resulting in profits – we like that!

Wednesday

Wednesday holds the same dynamic as Monday, but with the added ingredient of Uranus joining the Sun/Venus mix.  This brings a measure of unpredictability and excitement, but still lucrative, especially if the connections come from farther afield – even global!

Add to the mix Saturn, which will make its station and turn retrograde on Wednesday.  When a planet makes its station, we feel it strongly a few days before and after.  Saturn, the planet of boundaries and limitations, will bring even more practicality and structure to the week.  If you’re approached by someone older and wiser, listen.  Their advice is just what you need to hear and will carry you through the next few months.

Friday

On Friday there is an Annular Solar Eclipse.  Per Wikipedia:

An annular eclipse occurs when the Sun and Moon are exactly in line, but the apparent size of the Moon is smaller than that of the Sun. Hence the Sun appears as a very bright ring, or annulus, surrounding the outline of the Moon.

Annular Solar Eclipse (Source:Wikimedia Commons)

Annular Solar Eclipse (Source:Wikimedia Commons)

During a normal New Moon, the Sun symbolically “swallows” the Moon.  The Moon loses its power and the Sun’s power is made stronger.  During a solar eclipse, the Moon blocks the Sun’s rays from reaching the earth.  Symbolically, both energies are weakened.

In our business lives, the Sun represents the leader, the owner, the one setting the vision for the enterprise.  The Moon represents the employees, the ones who take the vision of the owner and form it into a product or service.  With both of these energies weakened, it’s best not to expect too much from either party.  A quiet day is favored, with few meetings and limited travel.  Stay at your desk and catch up on paperwork if you can, because…

Mercury resumes direct motion on Friday.  (To read more about Mercury’s current retrograde cycle, use this link.) It has travelled all the way back to 5 degrees of Capricorn and begins moving full-steam ahead.  Paperwork, contracts, negotiations can move forward again and plans you’ve been developing can be put into motion.

Sunday

Late Sunday night, EST, Jupiter enters Pisces.  Pisces is a water sign, concerned with the emotional connections that bind people together.  This sign expresses itself as devotion to an ideal, often mystical or artistic, and the desire to lose oneself in the shared feeling of the group.

Jupiter, the planet of opportunity and expansion, is the ancient ruler of Pisces.  This will bring a very positive influence to all endeavors that attempt to unite people based on a shared intention for the future.  To take advantage of Jupiter in Pisces, look for ways to bring people together and give everyone a stake in the outcome.

 

Have an awesome week!

Tags: , , , , , , , ,