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Your Questions – Investing in Real Estate

Mar 8

Posted by Ellen in Introduction to Astrology for Business, Your Questions | No Comments

Anonymous Flammarion woodcut (1888). (Source:Wikimedia Commons)

Anonymous Flammarion woodcut (1888). (Source:Wikimedia Commons)

Hello, everyone.

After reading the Astro4Business Monthly Forecast for March, a reader asked:

How ’bout buying and selling real estate? Does that work this month?

This question addresses so many levels of business and astrology that I could write about it for an entire week!   I’ll try to do the questioner some justice in this post, but it may need further clarification over time.

The Macro Level

Let’s start at the macro level.  We’re all aware that a slow recovery has begun in the real estate markets.  At least that’s the opinion of most economic experts.  The speculation bubble coincident with Pluto in Sagittarius burst completely when Pluto entered Capricorn. 

Capricorn is an earth sign and rules the structural components of our society, including real estate.  Pluto rules shared resources, debt, and the crises that are sometimes necessary to bring us back into alignment with our fundamental values and principles.  These crises are not over yet; Pluto will remain in Capricorn until 2024, although I do believe that during the first few years of the cycle there are more major upheavals than in the later years.  In the later years, people are more used to the energy and the surprise element is gone  We respond more rationally, make better decisions, and learn to take advantage of the situation.

You could say we may be at the point where the major quakes in the market have already happened, but the aftershocks will be with us for some time.

Add to this the stressful square aspect that Pluto is making to Saturn, and soon unpredictable Uranus will join the fray.  At least during 2010, I expect a lot of volatility throughout the economic system and the different markets that comprise the system.

Back to Basics

All of this brings me back to the fundamentals:  the answer depends on what is the motive for purchasing real estate at this time.  Real Estate has advantages and disadvantages, just like all investment vehicles.  Home ownership, particularly, has potential tax advantages and the fact that the investment is tangible has distinct psychological advantages.  Historically real estate has been an excellent hedge against inflation, and you can leverage its value as security for loans.

The major disadvantage to real estate investment is the illiquidity of the investment.  Because there is no organized market like there is for stocks and commodities, it is difficult to convert it to cash quickly if you need it.  It takes a relatively large initial investment and there are extra costs related to the purchase or sale.  It is immobile, obviously, and as we have all learned, its future value can be completely unpredictable.

I know my reader was not asking me the question as a financial planner; the question related to the astrological advisability.  But since I am a professional CPA and CFP I can’t help but list some of the pros and cons.

Suggestions

Now to the astrology.  Like I noted in a previous post, life doesn’t just stand still.  There are always many different energies converging on any single moment or month.  The best use of astrology is to recognize these influences and then come up with a strategy that incorporates the best and mitigates the most challenging of these energies.

I would say, in direct answer to the question of whether real estate buying and selling works this month, the best strategies include:

  1. Check, double-check, and recheck again all of the paperwork and deals.  With the major squares and oppositions this month, expect to be at cross-purposes with everyone you transact business with.  This is not to say you can’t make a great deal.  It’s just to be extra-vigilant about the heightened competition and aggression of this time.
  2. Be sure you have all the legal advice you need.  With Saturn in Libra, a wise legal advisor is your best ally.  Talk over the deal and have them review any paperwork.  Money spent at this stage will pay off in the end.
  3. Continuing with Saturn in Libra, a good solid partnership will give you an edge, especially if each of you balances the excesses of the other.  And be sure the partnership paperwork protects each of you in case the other can no longer participate.  That legal advisor in #2 comes into this aspect as well.
  4. Wait until after Mars turns direct on March 10, and also until after the New Moon on March 15, to complete the deal.  Research and negotiations are fine now, but if you want your investment to grow, it should begin between the New and Full Moon.
  5. Keep in mind that in this economy and astrological environment, your investment should be seen as long-term.  The market is too volatile this year to invest in real estate for short-term gains.
  6. Be patient.  With Saturn retrograde until the end of May, bureaucratic snafus may hold up the transaction.

Do any readers have anything to add?  Let us know in the Comments.

Don’t forget. If you have an astrology-related business question (or a business-related astrology question) send it to me at ellen@astro4business.com. I’ll answer it in these posts, anonymously of course, and we can all learn from each other’s experiences. I look forward to it! Have a question now? Email it and let’s get started!

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Astro4Business Month Ahead – March

Mar 2

Posted by Ellen in Astro4Business Month Ahead, Introduction to Astrology for Business | 2 Comments

 Solar_systemHello, everyone.

Let’s look at March 2010 to see what the planetary influences are and how we can work with them.  We’ll start with the most long-range and overarching influences, the planets Pluto, Neptune, and Uranus, which you will notice do not change from month to month but stay in the same sector of the sky for many years.  Then we will look at the mid-range influences, Jupiter and Saturn, which stay in the same sign for 1 – 2.5 years.  Last we’ll look at the personal planets, Mars, Venus, Mercury, and the Sun which stay in their respective signs for much shorter periods and primarily influence our day-to-day lives. 

Pluto in Capricorn

We’ve spoken at length about Pluto in Capricorn (see category at right), where it will remain until 2024.  In a nutshell, this long transit will bring fundamental change to many of the structures we have come to rely upon:  government, religion, the economy, industry, and transport systems, to name a few.  The transit carries the energy of revolution and evolution and can be dramatic and at times overwhelming.  Pluto exposes what is hidden, for better or for worse and usually now, at the beginning of the cycle, we become more aware of the worse rather than the better.

Pluto hastens and intensifies the processes of endings and new beginnings, and in Capricorn will bring about the ending of our business pursuits that are no longer suited to our growth and personal evolution.  Whatever has been slowly leaking vitality will go ahead and die, including old business models, practices, and products. 

This is formidable energy, and your best strategy is to tune in and work with it.  Find an area in your business life in need of renewal and begin the process before Pluto reaches planets in your chart and forces the issue.  Everyone with planets in the first seven degrees of Aries, Cancer, Libra, and Capricorn are already dealing with this energy.

 Neptune in Aquarius

With Neptune in Aquarius (see category at right) from 1998 to 2011, there has been a global consensus regarding the equality of the common man, shared responsibility to the group, ascendancy of people and nations based on the power of knowledge, the right of all nations to progress technologically, and the right of each person to contribute to and further the base of common knowledge.  

The best way to work with this energy is to allow your rational mind to open to waves of inspiration from the collective whole, from your community to the global community.  Expect to be inspired by your neighbors and friends. 

Uranus in Pisces

The Uranus in Pisces (see category at right) transit from 2003 – May, 2010 engendered innovation and invention in business.  It flattened hierarchies and enhanced global transactions and interactions.  With many variables in play simultaneously, we’ve been working with moving parts which connected and disconnected frequently, including projects, alliances, and workforces. 

How can we continue to work with Uranus in Pisces?  Product diversification, committee leadership, and collaboration, as well as global connection, and dissolution of hierarchical structures – any of these is good for the end of the cycle.

Saturn in Libra

Saturn is transiting the sign of Libra, where it is exalted.  When a planet is exalted in a sign, it has a special affinity to the sign and if you’re willing to do the work, there is a promised payoff.  See the category to the right on this important transit, but in a nutshell:  what is the work of Saturn in Libra?  To develop patience, persistence, responsibility, and humility in relationships.  What is the payoff?  Cooperation and mutual support.

Until October 2010, Saturn is in square aspect to Pluto in Capricorn (see above).  The stress of this square aspect will bring the end to structures that are no longer working in our businesses (and in our world) as the Saturn energy attempts to install the Libra values of equity, parity, diplomacy, collaboration, and cooperation.

Saturn made its station and turned retrograde on January 14.  Retrograde motion in the five outer planets is not felt as immediately as in the inner planets.  You may notice outside regulators backtracking or bureaucratic snafus that affect your business.  Or one of your trusted advisors may resign.  Remember those business plans you wrote last quarter?  Just proceed according to plan, and course correct if necessary.

Jupiter in Pisces

Jupiter entered Pisces, a water sign, in January.  Pisces is concerned with the emotional connections that bind people together.  This can express itself as devotion to an ideal, often mystical or artistic, and the desire to lose oneself in the shared feeling of the group.

Jupiter, the planet of opportunity and expansion, is the ancient ruler of Pisces.  This brings a very positive influence to all endeavors that attempt to unite people based on a shared intention for the future.  How should you work with this energy?  Work on connection.  Set up links between people and organizations.  Make venues available for your employees to express their ideas creatively.  Be willing to lead with your intuition and feelings; show your employees, customers, and business associates your heart.  These activities will bring business expansion and profits.

Mars in Leo

When Mars is in Leo our will power becomes focused and controlled.  Mars in Leo loves to lead and gives faithfully and generously to those who follow.  When Mars is in Leo we are honest, direct, and fully dependable.  The sign Leo is also creative and artistic, so at this time we love performance and display. 

The best use of Mars in Leo?  Make your light shine with dignity and strength.  Lead with steadiness and authority.  Throw yourself into creative activities.  Secure and enjoy the limelight. 

Mars resumes direct motion on March 10.  During its retrograde motion since December 20, Mars retraced its steps all the way back to the very beginning of Leo.  We have a chance to start over now on all of the creative projects we envisioned since October, but with a lot more information this time!  Take advantage of this period of heightened creativity and expect high performance from your employees too. 

(This is a good time to reread the Mars in Leo category to the right.)

Venus in Pisces/Aries

The first few days of the month Venus is in Pisces, where she is exalted.  Catch your best creative ideas of the year before she enters Aries on March 7.  Be sure to carry a recording device with you at all times because, while truly inspired, Venus’ gifts are subtle and can be elusive when she’s in Pisces. 

When Venus enters Aries on March 7 and Mars turns direct on March 10 expect fireworks of display and creativity.  These two planets in fire signs will ignite sales, interactions, motivation, and competition.  Are you ready?  The time has come to ACT!

Mercury in Pisces/Aries

Mercury begins the month in the sign of the fish, the sea, Pisces.  The sharp focused intellect of Mercury in Aquarius gives way to a softer approach.  Images communicate better than words when Mercury is in Pisces; be sure your writing and speaking include symbols and color.  Your thoughts flow more easily and your best ideas come from dreaming, day-dreaming, and fantasy, so include time for all of these.

On March 17, Mercury enters Aries, joining the bonfire with Venus and Mars.  By this point there may be so many ideas and so much enthusiasm you’ll need extra help just to keep track of it all.  Watch for overload; headaches will be a sign to relax, cool your jets, and pace yourself.

Sun in Pisces/Aries

The Sun in Pisces is a transitional time of year, a time of completion and preparation for the new start indicated at the end of Pisces, the time of the Equinox.  Use the heightened intuition of the Pisces Sun to sense how your direction will adjust to the coming season.

On March 20 is the Equinox; vernal for us northerners; autumnal for you southerners.  (That’s north and south of the equator.)  Half way between the longest and shortest day of the year, it’s time to take stock.  How far have you come since the Solstice?  Have you accomplished your goals so far this year?  The Sun in Aries is a time of heightened energy and new beginnings.  Take advantage of this fire to get yourself on track.  You are ready; go for it!

Phases of the Moon

The new Moon is in Pisces on March 15, waxing to full in Libra on March 29.

Monthly Recap

Against the backdrop of massive global changes to the structures in our lives, we are inspired by and engaged with the global community as never before.  With Saturn in Libra, we find our footing in committed, responsible relationships. Jupiter enhances our emotional connection to one another, which we’ll need this month since Venus, Mars, Mercury, and the Sun are all in fire signs by the end of the month.  Passion, inspiration, motivation, and healthy competition will ignite a new beginning with the new season.

 Let me know how your month plays out!

Don’t forget. If you have an astrology-related business question (or a business-related astrology question) send it to me at ellen@astro4business.com. I’ll answer it in these posts, anonymously of course, and we can all learn from each other’s experiences. I look forward to it! Have a question now? Email it and let’s get started!

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Astro4Business Week – March 1

Feb 28

Posted by Ellen in Astro4Business Week | No Comments

Phases of the Moon, as seen from the Northern Hemisphere. The Southern hemisphere will see a mirror image of this phase. (Source:Wikipedia)

Phases of the Moon, as seen from the Northern Hemisphere. The Southern hemisphere will see a mirror image of this phase. (Source:Wikipedia)

Hello everyone.

A week of changes ahead with Mercury and Venus changing signs, and a volatile aspect between Venus and Uranus.  Although not difficult, don’t expect to be in the same place at the end of the week as you are at the beginning.

Monday

On Monday Mercury enters the sign of Pisces.  The sharp focused intellect of Mercury in Aquarius gives way to a softer approach.  Images communicate better than words when Mercury is in Pisces, so be sure your writing and speaking include symbols and color.  Your thoughts flow more easily and your best ideas come from dreaming, day-dreaming, and fantasy, so include time for all of these.

Wednesday

Expect the unexpected where finances are concerned today with Venus joining risk-taking Uranus.  Financial astrologers expect sharp price swings and you may experience this volatility in your own purse, up or down.  Poise yourself to take advantage of a sudden opportunity but be careful not to spend money like water and or you could drain your purse completely. 

Thursday

Dreamy Mercury in Pisces snuggles up to Pluto in Capricorn today.  Your communications will be powerful and persuasive.  If the economic turmoil is impinging on your business plans, allow yourself some time to just listen; a deep and insightful clue to resolution could be revealed.

Sunday

Venus enters Aries today and then meets up with her counterpart, Mars.  Venus in Aries is self-interested, and with Mars at the end of its retrograde cycle you want to strike while the iron is hot.  This can be a great day for negotiations if you can allow some give and take.  Your passions can ignite a new creative partnership today but don’t expect it to take shape until after the 10th.

A little later Mercury and Jupiter join up.  Mercury rules the intellect and Jupiter represents wisdom.  You can take in the full picture today and when speaking to others, you will be eloquent and inspiring.  Remember to use images rather than words to get your points across.

Have a great week, and as always, let me know how it goes.

Don’t forget. If you have an astrology-related business question (or a business-related astrology question) send it to me at ellen@astro4business.com. I’ll answer it in these posts, anonymously of course, and we can all learn from each other’s experiences. I look forward to it! Have a question now? Email it and let’s get started!

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Happy Anniversary, Pluto

Feb 22

Posted by Ellen in Pluto in Capricorn, The Planets | 1 Comment

Hello, everyone.

Happy 80th Anniversary, Pluto, a few days late.  Pluto was discovered on February 18, 1930.   I don’t say Happy Birthday, because of course he existed long before.  But astronomer Clyde W. Tombaugh first sighted him in 1930.

Pluto’s been on my mind a lot lately, as it has been for many astrologers, because of its prominence this year.  For much of the year there will be a square between Pluto and Saturn, and when Uranus moves into Aries in June, a pattern begins to develop called a Cardinal T-Square.  This pattern has Saturn opposing Uranus, and Pluto forms a square aspect to both of them. 

Reorientation

Computer-generated map of Pluto from Hubble images

Computer-generated map of Pluto from Hubble images

But for today I want to just talk about Pluto.  Pluto is not a personal planet like Venus or Mars; it doesn’t concern individual business success or your leadership style.  It is not about your relationship with your employees or coworkers.  Because Pluto is so far from the Sun and its orbit is very long, many, many people are born under the same placement of Pluto and its sign defines a whole generation.  

In the same way, Pluto reflects the broad impersonal movements in society and the reorienting of our global compass.  In its current sign Capricorn, it is reorganizing the fundamental power structures of our lives:  government, business, religion, and the global resources it takes to keep these structures in place.  Pluto overthrows whatever is old, stagnant and decaying in these realms to make room for something more vital to take its place.

In the Course of human events

The American Revolution was born when Pluto was in Capricorn.  The U. S. Declaration of Independence, written under Pluto in Capricorn and addressing its challenges, is still one of the most influential documents ever written.  Even in the opening line in the Declaration of Independence, “When in the Course of human events”, you can sense the author’s intuitive grasp that this was not about one country versus another but something larger that transcended the current time. 

The writer, Thomas Jefferson, goes on to state that the new country would “assume among the powers of the earth” its separate and equal station and that “Governments are instituted among men, and that they derive their just powers from the consent of the governed.”  This is the radical viewpoint of Pluto in Capricorn, that men have power that they grant to their creations, such as governments, churches, and corporations.  If the particular system men have created is not working for their safety and happiness, then they can abolish it.  And in conservative Capricornian fashion, he says that men should structure a new government with a new foundation based on the principles and powers they believe in.

Current events

Do you see any correspondences between the Revolutionary time and now?  Remember, in those times, corporations had not yet emerged as a competitor to government and church as a form of manmade power. 

If you see correspondences to today, please add them to the comments section.  The Tea Party Movement comes to my mind.  Tomorrow I’ll cite several others I’ve been thinking about.

For more posts on Pluto in Capricorn, see the category at the right.

For an excellent analysis of the impact of Pluto in Capricorn on our economy today see this post from Wall Street Weather.

Don’t forget. If you have an astrology-related business question (or a business-related astrology question) send it to me at ellen@astro4business.com. I’ll answer it in these posts, anonymously of course, and we can all learn from each other’s experiences. I look forward to it! Have a question now? Email it and let’s get started!

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Astro4Business Month Ahead – February 2010

Feb 1

Posted by Ellen in Astro4Business Month Ahead | 1 Comment

Solar_system

Hello, everyone.

Let’s look at February 2010 to see what the planetary influences are and how we can work with them.  We’ll start with the most long-range and overarching influences, the planets Pluto, Neptune, and Uranus, which you will notice do not change from month to month but stay in the same sector of the sky for many years.  Then we will look at the mid-range influences, Jupiter and Saturn, which stay in the same sign for 1 – 2.5 years.  Last we’ll look at the personal planets, Mars, Venus, Mercury, and the Sun which stay in their respective signs for much shorter periods and primarily influence our day-to-day lives. 

Pluto in Capricorn

We’ve spoken at length about Pluto in Capricorn (see category at right), where it will remain until 2024.  In a nutshell, this long transit will bring fundamental change to many of the structures we have come to rely upon:  government, religion, the economy, industry, and transport systems, to name a few.  The transit carries the energy of revolution and evolution and can be dramatic and at times overwhelming.  Pluto exposes what is hidden, for better or for worse and usually now, at the beginning of the cycle, we become more aware of the worse rather than the better.

Pluto hastens and intensifies the processes of endings and new beginnings, and in Capricorn will bring about the ending of our business pursuits that are no longer suited to our growth and personal evolution.  Whatever has been slowly leaking vitality will go ahead and die, including old business models, practices, and products.  This is formidable energy, and your best strategy is to tune in and work with it.  Find an area in your business life in need of renewal and begin the process before Pluto touches your chart and forces the issue.

 Neptune in Aquarius

With Neptune in Aquarius (see category at right) from 1998 to 2011, we’ve been experiencing a global consensus regarding the equality of the common man, shared responsibility to the group, ascendancy of people and nations based on the power of knowledge, the right of all nations to progress technologically, and the right of each person to contribute to and further the base of common knowledge.  

The best way to work with this energy is to allow your rational mind to open to waves of inspiration from the collective whole, from your community to the global community.  Expect to be inspired by your neighbors and friends. 

Uranus in Pisces

The Uranus in Pisces (see category at right) transit from 2003 – May, 2010 has brought innovation and invention to business.  It flattened hierarchies and enhanced global transactions and interactions.  With many variables in play simultaneously, we’ve worked with moving parts which connected and disconnected frequently, including projects, alliances, and workforces. 

How can we continue to work with Uranus in Pisces?  Product diversification, committee leadership, and collaboration, as well as global connection, and dissolution of hierarchical structures – any one of these is good for the end of the cycle.

Saturn in Libra

Saturn is in the sign of Libra, where it is exalted.  When a planet is exalted in a sign, it has a special affinity to the sign and if you’re willing to do the work, there is a promised payoff.  See the category to the right on this important transit, but in a nutshell:  what is the work of Saturn in Libra?  To develop patience, persistence, responsibility, and humility in relationships.  What is the payoff?  Cooperation and mutual support.

Until October 2010, Saturn is in square aspect to Pluto in Capricorn (see above).  The stress of this square aspect will bring the end to structures that are no longer working in our businesses (and in our world) as the Saturn energy attempts to install the Libra values of equity, parity, diplomacy, collaboration, and cooperation.

Saturn made its station and turned retrograde on January 14.  Retrograde motion in the five outer planets is not felt as immediately as in the inner planets.  You may notice outside regulators backtracking or bureaucratic snafus that affect your business.  Or one of your trusted advisors may resign.  Remember those business plans you wrote last quarter?  Just proceed according to plan, and course correct if necessary.

Jupiter in Pisces

Jupiter entered Pisces, a water sign, in January.  Pisces is concerned with the emotional connections that bind people together.  This often expresses itself as devotion to an ideal, often mystical or artistic, and the desire to lose oneself in the shared feeling of the group.

Jupiter, the planet of opportunity and expansion, is the ancient ruler of Pisces.  This brings a very positive influence to all endeavors that attempt to unite people based on a shared intention for the future.  How should you work with this energy?  Work on connection.  Set up links between people and organizations.  Make venues available for your employees to express their ideas creatively.  Be willing to lead with your intuition and feelings; show your employees, customers, and business associates your heart.  These activities will bring good fortune.

Mars in Leo

When Mars is in Leo our assertion of will power becomes focused and controlled.  Mars in Leo (see category at right) loves to lead and gives faithfully and generously to those who follow.  When Mars is in Leo our tendency is to be honest, direct, and fully dependable.  The sign Leo is also creative and artistic, so at this time we may love performance and display. 

The best use of these next eight months? Make your light shine with dignity and strength.  Lead with steadiness and authority.  Throw yourself into creative activities.  Secure and enjoy the limelight. 

Mars is in retrograde motion until March 9.  You may feel like you are retracing all the steps of progress you made since mid-October.  Use this time to review your goals and rework your creative projects.

Venus in Aquarius/Pisces

Venus is in Aquarius until February 11.  Use these last days well by improving your professional relationships through joining associations or contributing with others to a just cause.  Group endeavors enhance our creativity when Venus is in Aquarius.

On February 11 Venus enters Pisces, where she is exalted.  Your best creative ideas of the year are likely during this transit which lasts until March 7.  Be sure to carry a recording device with you at all times because, while truly inspired, Venus’ gifts are subtle and can be elusive when she’s in Pisces.  Time spent on marketing and public relations will pay off during this transit and you can expect your employees to be imaginative and happy.

Mercury in Capricorn/Aquarius

Mercury finishes its extra-long transit through Capricorn on February 10.  Finish your planning and strategy for the year and be sure your merchandise and inventory control systems are functioning well. 

Mercury is exalted in Aquarius; expect innovative thinking from yourself and those around you.  Your mind is steady, resourceful and intuitive during this transit and it particularly favors creative use of technology.  Writing and speaking to large groups is beneficial, so if the opportunity arises, make the most of it.

Sun in Aquarius/Pisces

The Sun is in Aquarius until February 18, which favors endeavors involving groups and teams.  The Sun in Pisces marks a transitional time of year, a time of completion and preparation for the new start indicated at the end of Pisces, the time of the Equinox.  Use the heightened intuition of the Pisces Sun to sense how your direction will adjust to the coming season.

Phases of the Moon

The new Moon is on February 13, waxing to full on the last day of the month.

Monthly Recap

Against the backdrop of massive global changes to the structures in our lives, we are inspired by and engaged with the global community as never before.  With Saturn in Libra, we find our footing in committed, responsible relationships, and Jupiter enhances our emotional connection to one another.  Saturn, Venus, and Mercury are all exalted by mid-month, and Jupiter is extra happy in Pisces:  hard work pays handsome dividends this month.  But Mars is still retrograde; hold back on any start-ups if you can.

 Let me know how your month plays out!

Don’t forget. If you have an astrology-related business question (or a business-related astrology question) send it to me at ellen@astro4business.com. I’ll answer it in these posts, anonymously of course, and we can all learn from each other’s experiences. I look forward to it! Have a question now? Email it and let’s get started!

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Astro4Business Week – February 4

Jan 31

Posted by Ellen in Astro4Business Week | 4 Comments

Phases of the Moon, as seen from the Northern Hemisphere. The Southern hemisphere will see a mirror image of this phase. (Source:Wikipedia)

Phases of the Moon, as seen from the Northern Hemisphere. The Southern hemisphere will see a mirror image of this phase. (Source:Wikipedia)

Hello everyone.

Good news – this week the planetary influences are supportive and benign.  Nature has been so nurturing lately:  each really intense week has been followed by a quiet one, giving time to regain our footing and assimilate what we learned.

The second contact of the Saturn/Pluto square occurred yesterday, on Sunday, January 31, and this square was so powerful that its effects will linger.  But this week we’ll have the assistance we need to resolve difficult situations. (For more insight on the Saturn/Pluto square, see the category to the right.)

Saturday, February 6

There are only two major planetary influences this week and they both occur on Saturday.  Look for their energy to start to build on Tuesday or Wednesday.

Mercury in Capricorn will form a sextile aspect to Uranus in Pisces.  The sextile aspect is very supportive and often brings someone into our lives with good news or a new insight that makes a difference.  With Mercury in Capricorn we’re still in a planning and strategy phase and with the sextile to Uranus concrete breakthroughs will come from collaborative work, committees, and teams.

Later in the day Jupiter in Pisces sextiles Pluto in Capricorn.  Last week’s Saturn/Pluto square may have exposed an extremely challenging difficulty or a startling power struggle, and this week Jupiter will blunt the sharp edges.  Jupiter represents insight and wisdom; when in Pisces people are inclined to rally around a shared intention that benefits everyone.  Connection is the key; connect as broadly as you can and you will recognize the best way to move forward.

Have a wonderful week, and let me know how it goes!

Don’t forget. If you have an astrology-related business question (or a business-related astrology question) send it to me at ellen@astro4business.com. I’ll answer it in these posts, anonymously of course, and we can all learn from each other’s experiences. I look forward to it! Have a question now? Email it and let’s get started!

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Science or Astrology?

Jan 27

Posted by Ellen in Astro4Business Basics, Philosophy, The Planets | No Comments

Hello, everyone.

I was speaking with a client the other day who had called about a business/astrology question.  After a fruitful conversation she said, “I almost didn’t call you.  I didn’t want the astrology to influence my thinking.”

It sounds odd, doesn’t it, to call an astrologer about a situation but not want the astrology to influence your decision?  Still, I understood what she meant.  It was a classic free will versus destiny dilemma, or free will versus nature.

I am the master of my destiny

This particular client has a very prominent Uranus in her chart, which represents a rational, even scientific way of looking at things.  She wants to believe she is the master of her destiny. 

The planet Uranus was first sighted during the 17th century, the same time that the scientific method was being developed into its modern form by Descartes and Galileo.  Science, as it has come to be practiced today, is based on hypotheses, repeatable experiments, and resultant theories.  What passes these tests is deemed real; what does not pass, is not real. 

Scientific Method

This scientific method has resulted in immeasurable changes to the way we live, and to the earth we inhabit.  It has ushered in marvelous advances in human society as well, as the old superstitions which could not be proven have died, like the superiority of man versus woman or one race over another.

In the darkness of night, wanderers

Astrology is the ancient study of the cycles of nature.  Many people who don’t believe in astrology have not imagined what life must have been like before the introduction of electricity.  We are well aware of the cycles of the Sun which cause the seasons, and some of us are aware of the cycles of the Moon because they influence the tides.  But before electricity, the night was darker and if you ventured outside, you noticed these bright objects that wandered across the sky.  At times they would disappear entirely from your night sky; at other times they would seem to join other objects or be swallowed by the Sun completely.

In an age of less entertainment, these objects and their travels occupied a much bigger place in our psyches.  With the discovery in the last 300 years of Uranus, Neptune, and Pluto, and the advances that have led to the industrial age and now to our information age many of us are less and less aware of the cycles of nature, including the cycles of the planets.

The study of astrology is to take a stand and say, the cycles of nature are still influencing our lives.  And further to say, if I understand these cycles I can live my life in tune with them.  When it’s time to sow, I will know it.  When it’s time to reap, I will know it.  But desire is possibly the most powerful force in the universe and yes, it is free to use as we want.  We don’t have to plant in spring anymore; with greenhouses, heaters, grow lights, fertilizer, and automated watering systems we can plant a crop whenever we want.

To plant with ease, plant within season

What astrology says is, to plant with ease, plant within season.  The planets don’t compel.  As they move through space they mark times of increase and times of decrease.  They plainly show the natural cycles of activity and rest.  And these cycles stamp us at the moment of our birth, some cycles waxing, some cycles waning.  But whether we follow these rhythms is entirely up to us.

There are advantages and disadvantages to each belief system.  If you follow the cycles, you have to admit that we have retained our instinctual selves and our activities are a product of natural cycles, just like everything else on earth.  If you ignore these cycles, this ignorance sets you free to attempt to master your destiny, based on your personal will and desires, and to ignore your connection to and impact on all other things. 

And there seems to be room for all of us, at least so far.  A more Neptune-ruled person will tend to feel connected to the cycles of life.  A more Uranus-ruled person will tend to feel more independent and in control of life.  And some people are an interesting mix of the two, which makes them call an astrologer, but not want to be influenced by what they hear.

Which one are you?  Weigh in by leaving a comment above.

Don’t forget. If you have an astrology-related business question (or a business-related astrology question) send it to me at ellen@astro4business.com. I’ll answer it in these posts, anonymously of course, and we can all learn from each other’s experiences. I look forward to it! Got a question now? Email it and let’s get started!

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Google and China – heading for a divorce?

Jan 14

Posted by Ellen in Businesses in the news, Current Events | 1 Comment

People's Republic of ChinaGoogle

Hello, everyone.

I’ve been on a fascinating adventure today.  It started with an email from a friend urging me to support Google in their January 12 declaration about reviewing their business operations in China.  Google had discovered huge security breaches of Chinese origin on their computers, tied to surveillance of Chinese human rights activists.  In Google’s post. A New Approach to China:

These attacks and the surveillance they have uncovered–combined with the attempts over the past year to further limit free speech on the web–have led us to conclude that we should review the feasibility of our business operations in China. We have decided we are no longer willing to continue censoring our results on Google.cn, and so over the next few weeks we will be discussing with the Chinese government the basis on which we could operate an unfiltered search engine within the law, if at all. We recognize that this may well mean having to shut down Google.cn, and potentially our offices in China.

Google has been operating in China since January 2006, submitting to censorship requirements from the Chinese government.  Google could lose $600 million in revenue per year by leaving the Chinese market.

When a story really peaks my interest I like to look at the astrological charts involved to see if there is more to the story.

Google’s date of incorporation is a matter of public record and easily available on the web.  The inception of the Peoples Republic of China (PRC) is also available.  So I constructed both charts in my astrology software, Solar Fire.

How do they really get along?

Just for fun I ran a synastry analysis between Google and PRC and this is when it really got interesting.  Synastry compares two horoscopes and outlines the strengths and weaknesses in a relationship based on the positions of the planets and how well the charts interrelate with each other. 

Below are excerpts from the report from Solar Fire.  They are really revealing about Google and PRC, and as you read, think about whether you think there will truly be a split between them.  I have edited some of the statements to take out text that doesn’t apply to the business realm.  Other than my edits, these comments come straight from the program.

Google’s Sun is conjunct PRC’s Saturn

  • This combination indicates that Google and PRC both view thier association seriously and are committed to it.
  • As the relationship develops PRC feels threatened by the force of Google’s presence and takes a superior attitude in defense.  As a result Google feels threatened, disliking the authoritarian side of PRC.
  • It is vital that both Google and PRC work at developing a stable basis for communication and understanding in this relationship.

Google’s Mars is sextile PRC’s Sun

  • This combination is a positive one for a working partnership that calls for concentrated effort on a joint project.
  • There’s never a dull moment; they love and fight with energy.  They are hard working and energetic, achieving more together than they can on their own.
  • PRC feels that Google provides the impetus and drive to help PRC achieve its full potential.
  • Google is excited by PRC’s power and is inspired in its ambitions.

Google’s Jupiter is trine PRC’s Venus

  • An ideal combination for a rewarding relationship.
  • Together they enjoy good fortune.
  • PRC is enchanted by Google’s knowledge, experiencing a sense of being led into new and exciting territory.

Google’s Jupiter is sextile PRC’s Jupiter

  • A bountiful relationship, shining good fortune.
  • PRC and Google share common goals and the impetus to explore these goals together, including adventures into other lands.

Google’s Saturn is square PRC’s Moon

  • Both can suffer from discontent and insecurity within this union.
  • Google may feel that its attempts at diplomacy are misunderstood and met with over-reaction from PRC.
  • Much work needs to be done to understand each other.
  • Both are committed to resolve difficulties; therefore there is a strong possibility of staying in this relationship on a long-term basis and reap the rewards of a stable and secure union.

Google’s Uranus is trine PRC’s Sun

  • The relationship brings something new and original to PRC and Google.
  • The relationship may run a somewhat erratic or unorthodox course.
  • Google helps PRC see life in a new and different manner, freeing PRC from past inhibitions.
  • Together PRC and Google may explore something unusual, such as new technology, metaphysics, science, electronics, and humanitarian or environmental concerns.

Google’s Pluto is sextile PRC’s Sun

  • A relationship which is life-changing; it is as if they are both compelled to relate.
  • Power and wealth may result from this relationship.
  • They may become embroiled in a struggle for dominance, resembling a battleground from which neither emerges triumphant.
  • They can be either intensely loyal friends or formidable opponents.
  • Google is a powerful force in this union.

Googles’ Pluto is sextile PRC’s Moon

  • PRC is likely to feel transformed by Google.
  • It’s possible that Google has changed the way PRC feels about the world, making the country conscious of things that have been bubbling under the surface for a long time.
  • Life is not the same for PRC once it encounters Google.
  • This is indeed a passionate union.

 

Don’t you love it?

So, what do you think?  Will there be a divorce?  I would say no; there are too many benefits to both parties and strong Saturn connections that lead to permanence.  It depends on how they handle this juncture, though.  If they let it devolve into a battleground, they can be “formidable opponents”.  It will be intriguing to watch this unfold over the next few months.

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Did you see Saturn today?

Jan 13

Posted by Ellen in The Planets | No Comments

Hello everyone.

How are you doing?  I thought I should just check in with you today.  Per my last Astro4Business Weekly forecast, this week is complex and today is one of the most complex days of the week.  Let’s look at it a little more closely.

A busy day in the skies

On one hand we’ve got a sweet conjunction between the Sun and Venus in Capricorn with a sextile from Uranus adding excitement.  On the other hand, we’ve got a triple conjunction between Pluto, Mercury, and the Moon in Capricorn, all squaring Saturn which is stationary today.  On the whole, half of all the planets are in Saturn-ruled Capricorn:  Sun, Moon, Venus, Mercury, Pluto, plus the North Node of the Moon for icing on the cake.

(Source:Wikimedia Commons)

(Source:Wikimedia Commons)


Today is an exceptional day to understand the Saturn influence in your life.  This could be the premier day in the year to really “get” Saturn and with the Sun, Venus, and Uranus keeping things light, we can take a look at what we might otherwise not want to see.

The planet of dharma

Saturn represents the principle of contraction, boundaries, limitation, and structure.  In Saturn’s most useful face, he is the energy that takes our ideas and intentions and makes them manifest in the material world.  Each one of us with active businesses owes a debt to Saturn – what was once a current of electricity sparking in our brains has become, in time, a means of commerce.  This is no small achievement; it is the stuff of creation from the very beginning of time.

Saturn represents dharma or right livelihood:  it is the dharma of the Sun to shine, of the earth to rotate, of humans to treat others as we would like to be treated.   Saturn only becomes a problem if we transgress the rules, if we eat the apple.  Then the energy of Saturn becomes retributive, even though we may not recognize the cause and the effect.

Some people have a real affinity for Saturn.  These are the people who breeze through their Saturn return, working hard to achieve their cherished goals.  Others don’t want to succumb to the rules.  Some rail against society’s strictures or the rules of behavior they were taught in childhood. 

Who’s playing Saturn for you?

As part of the fabric of life, Saturn is everywhere.  Externally we recognize its face in our parents, our teachers, our bosses, our partners and government.  Anyone who has authority in our lives reveals Saturn to us.  An older, wiser advisor is Saturn, as well as the policeman who pulled you over for that ticket.

And we carry Saturn’s energy too and exhibit it for others: every parent or business owner knows the need to set limits and direct the activities of others, hopefully wisely. 

So how was it for you today?  Were you playing the role of Saturn, or was someone else playing that role for you?  I expect each of us to have a story to tell about one or the other today. 

But don’t forget that the beautiful Sun/Venus/Uranus configuration is part of today too.  Take someone you love on an unexpected outing or invite your employees out for a beer.  Let all sides of you shine tonight!

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Astro4Business Week – January 11

Jan 10

Posted by Ellen in Astro4Business Week | 2 Comments

Phases of the Moon, as seen from the Northern Hemisphere. The Southern hemisphere will see a mirror image of this phase. (Source:Wikipedia)

Phases of the Moon, as seen from the Northern Hemisphere. The Southern hemisphere will see a mirror image of this phase. (Source:Wikipedia)

Hello, everyone.

This is going to be one of those weeks:  lively and exciting, with a Solar Eclipse, two planets reversing direction, and Jupiter entering a new sign.  This is a week of change which will set up longer term dynamics that unfold over the coming week and months.

Monday

The Sun and Venus join in Capricorn on Monday.  This conjunction brings you together with others who share your business goals.  Down to earth negotiations and collaboration bring practical good luck, resulting in profits – we like that!

Wednesday

Wednesday holds the same dynamic as Monday, but with the added ingredient of Uranus joining the Sun/Venus mix.  This brings a measure of unpredictability and excitement, but still lucrative, especially if the connections come from farther afield – even global!

Add to the mix Saturn, which will make its station and turn retrograde on Wednesday.  When a planet makes its station, we feel it strongly a few days before and after.  Saturn, the planet of boundaries and limitations, will bring even more practicality and structure to the week.  If you’re approached by someone older and wiser, listen.  Their advice is just what you need to hear and will carry you through the next few months.

Friday

On Friday there is an Annular Solar Eclipse.  Per Wikipedia:

An annular eclipse occurs when the Sun and Moon are exactly in line, but the apparent size of the Moon is smaller than that of the Sun. Hence the Sun appears as a very bright ring, or annulus, surrounding the outline of the Moon.

Annular Solar Eclipse (Source:Wikimedia Commons)

Annular Solar Eclipse (Source:Wikimedia Commons)

During a normal New Moon, the Sun symbolically “swallows” the Moon.  The Moon loses its power and the Sun’s power is made stronger.  During a solar eclipse, the Moon blocks the Sun’s rays from reaching the earth.  Symbolically, both energies are weakened.

In our business lives, the Sun represents the leader, the owner, the one setting the vision for the enterprise.  The Moon represents the employees, the ones who take the vision of the owner and form it into a product or service.  With both of these energies weakened, it’s best not to expect too much from either party.  A quiet day is favored, with few meetings and limited travel.  Stay at your desk and catch up on paperwork if you can, because…

Mercury resumes direct motion on Friday.  (To read more about Mercury’s current retrograde cycle, use this link.) It has travelled all the way back to 5 degrees of Capricorn and begins moving full-steam ahead.  Paperwork, contracts, negotiations can move forward again and plans you’ve been developing can be put into motion.

Sunday

Late Sunday night, EST, Jupiter enters Pisces.  Pisces is a water sign, concerned with the emotional connections that bind people together.  This sign expresses itself as devotion to an ideal, often mystical or artistic, and the desire to lose oneself in the shared feeling of the group.

Jupiter, the planet of opportunity and expansion, is the ancient ruler of Pisces.  This will bring a very positive influence to all endeavors that attempt to unite people based on a shared intention for the future.  To take advantage of Jupiter in Pisces, look for ways to bring people together and give everyone a stake in the outcome.

 

Have an awesome week!

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