Archive for category Introduction to Astrology for Business

Volunteers Needed – Your Astro4Business Interview

Would you like to participate in an Astro4Business project? This is your opportunity to have an in-depth conversation about yourself as a business person and add to the general knowledge about the intersection of astrology and business.

One of the surprising things I found when I began this blog is that there is very little material available on the intersection of astrology and business.  I haven’t found any other websites that specifically address the astrological needs of business owners and I don’t know of any books on the subject either.  There are several fascinating sites on astrology and investing, and many great sites on astrology and personal life, but none that address small business owners and management.

I’ve decided to build a database of knowledge about the subject.  I have my own concepts based on my long experience in both business and astrology. And I’ve drawn from different branches of astrology to learn how the energies play out in the business sphere as you can see from my series on the planets (See series “The Planets” under ASTRO4BUSINESS BASICS category). But I’d like to test these theories and learn more while I’m at it!

That’s where you come in. I’m starting an interview project for business owners.  I’d like to interview as many of you as I possibly can to learn the correspondences and test my assumptions.  To this end I’ve come up with 30 questions that, combined with the natal or business chart, get at the heart of how the planetary energies play out in a business person’s life. 

I thought I’d share them and encourage each and every one of you to participate in this study.  The questions are interesting in themselves, sort of a “business-self” inventory.  You would be helping to build the knowledge of this subject and making it an ever more useful tool for everyone.  And I think we would have a lively conversation, either in text or by phone, about you and your business.  See the sidebar for how you can participate.

Interview Questions for Business Owners

    1. What business are you in?  Does it suit you?

    2. What did your parents do?  Did you grow up around business?

    3. What would you say is the number one talent you bring to your business life?

    4. When would you say was the high point so far in your business career, and what made it so?  Or is it still coming?

    5. When would you say was the lowest point, and why?

    6. Are you expanding or contracting your business now, or maintaining the status quo?

    7. Are you in a start up phase in your business, building momentum, at a culmination, or letting something go?

    8. What would you say is your life’s purpose?  (A big question, I know, but give it a go!)

    9. What would you say is your aptitude for spoken and written communications?

    10.  How comfortable are you with the latest information technology?

    11.  Do you enjoy the finance part of business?  What do you like most about it?  What do you like least?

    12.  Do you have fun in your business?

    13.  How good are you at sales?

    14.  Are you a relationship person?  Can you usually put people at ease and find common ground?

    15.  Have you engaged in long-term professional partnerships?  How did it go?

    16.  What has been your relationship with money?  Fairly easeful, comes and goes, hard to come by, no problem, etc?

    17.  How involved do you become in the design of your product?

    18.  Do you manage people?  If so, what do you like most about it?  What do you like least?

    19.  Would you say you’re a creative person?

    20.  Are you ambitious?  Are you competitive?

    21.  How much risk have you taken in your business endeavors?

    22.  How productive are you?  Do you usually get as much done in a day as you intend to?

    23.  How confident do you feel about your success?  Have you always felt you would succeed?

    24.  What have been the biggest business opportunities that have come your way?  Were you able to take advantage of them?

    25.  Is there anyone you rely on for business advice?

    26.  How much self-discipline do you have?  How much perseverance?

    27.  What inspires you most?  Where do you get your best ideas?

    28.  Are you an early adopter of technology?  A late adopter?  An in-betweener?

    29.  How important are global and national trends to your business?

    30.  Have you ever completely changed your business or career, or is it normally a gentle morphing from one form to another?

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Julia Child and Saturn

Julia Child (Source:Wikipedia)

Julia Child (Source:Wikipedia)

I saw the movie Julie and Julia this weekend.  Although I enjoy cooking and have prepared many elaborate meals and desserts, I never explored Julia Child.  My mother didn’t have her cookbooks, and we didn’t watch PBS when I was growing up.

After seeing the movie, which I really enjoyed by the way, I, of course, wanted to see whether Julia Child’s horoscope was available, and if so, what it revealed about her business life.  I was delighted to find her horoscope is available and a concise biography in Wikipedia.

Remember last week we were discussing the 29-year Saturn cycle, and how it reflects the timing of someone’s business life?  As I read through the biography I was once again awed and inspired by the accuracy of this cycle. 

To quote that post:

There’s a fascinating progression of Saturn through a person’s or business’s natal chart that clearly outlines

  • the beginning point of a business endeavor when the idea is just a kernel taking shape,
  • the building phase when nothing but hard work is apparent,
  • the culmination phase when the endeavor receives public acclaim and financial rewards,
  • the waning phase when it’s still happening but the thrill of success is starting to fade,
  • the ending phase when the person sells or otherwise ends the business and begins looking for something new.

If you saw the movie, you may recall that when the Childs moved to Paris Julia was at a loss as to what to do.  She had been fairly successful as a file clerk and research assistant in the Secret Intelligence Division of the Office of Strategic Services, but apparently had given up her employment when her husband Paul was stationed in Paris in 1948.   At the time Julia imbibed her famous first meal in Rouen and experienced her “culinary revelation”, Saturn was at the very bottom of her chart, the point described above as “the beginning point of a business endeavor when the idea is just a kernel taking shape.”   

Over the next few years she studied French Cooking at Le Cordon Bleu and later privately with several master chefs.  She also began teaching cooking to American women in her own kitchen, and for ten years collaborated with Simone Beck and Louisette Bertholle on a French cookbook for Americans.  Ten years of painstaking work which reflects “the building phase when nothing but hard work is apparent”.

In 1961, the tome Mastering the Art of French Cooking was published.  It became a best-seller, won critical acclaim, and is still considered a seminal culinary work.  Following this, Child wrote magazine articles and became a regular columnist for The Boston Globe.  At this point, Saturn was entering her ninth house, which rules publishing, and approaching the culmination phase.   Right on track!

In 1962 she appeared on the National Education Television station which led  to her own television cooking show.  The French Chef debuted in 1963 to immediate success, and for the next 10 years she won awards, attracted large audiences, and continued to receive critical acclaim.  The year the show debuted, 1963, was the beginning of “the culmination phase when the endeavor receives public acclaim and financial rewards”.  Right on target again, Julia – you make it look easy!

In 1971, Julia published the second volume of Mastering the Art of French Cooking, and although the Wikipedia biography doesn’t really go into it, we can assume that she had entered the “waning and ending phases” because in 1981, as she began the Saturn cycle again (29 years had passed since that first taste in the Paris restaurant), she founded the American Institute of Wine and Food in Napa, California to “advance the understanding, appreciation and quality of wine and food.”

The next twenty years can also be tracked through the Saturn cycle, reflecting her publication of her self-named “magnum opus” The Way to Cook in 1989, as Saturn entered the ninth house again.  The culmination phase is shown by her myriad television series and appearances between 1992 and 2000, and includes honorary doctorates from Harvard University, Smith College, Brown University, and several others.  She retired in November 2000, as she was just entering the next ending phase.

Isn’t that cool?  Key take-away:  There is a natural cycle to business success.  If your business is not where you think it should be, check with your astrologer.  The time may not be ripe.  You may be in synch with the Saturn cycle instead.

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Saturn Cycles

Saturn (Source: NOAA)

Saturn (Source: NOAA)

Let’s talk a little more about cycles.  What exactly do we mean by a cycle, especially in the context of astrology and business?  Let’s define a cycle as a rhythmic pattern through time that has a beginning phase, a phase of building toward a vision or goal, a culminating phase where the fruit of the prior effort is evident, a waning phase when the accomplishment starts to wither or lose its glow, and an ending phase when the achievement disintegrates and creates the conditions for the next cycle.

Cycles like this are obvious; we’ve all experienced them.  The seasons are an example of course but there are many more experiences that can go this way:  love affairs, interests, exercise regimes, economics, political ideas, empires. 

I was thinking about cycles because a client called the other day hoping astrology could shed light on a difficult period she is having in her career.  Bethany is in her mid-fifties.  She built a successful career in business for herself.  With a background in marketing, she spent many years freelancing, developing marketing plans for small and mid-size businesses.  She was successful financially and she liked the work a lot.  She eventually went to work for a large organization running their marketing department.  After several years she cut back to half-time; her heart just wasn’t in it anymore. 

After spending a couple of years gardening, cooking, and generally laying low, Bethany hit upon an idea she thinks could make a splash on the internet.  She’s been working diligently for about a year now and the project just isn’t coming together like she wishes it would.  She asks, “Is it just not the right idea?”  She beginning to feel filled with self-doubt and a sense of wasted time.  Her outlook is bleak.

Can astrology help?  Yes!  Just listening to her, I could sense a Saturn cycle in play and checking her chart, it was true.  Saturn’s cycle around the sun is twenty-nine years and it’s one of the best indicators for the progress of business and career development.  Saturn’s influence has a natural affinity with business, especially with the disciplined effort it takes to really make a business take off.  There’s a fascinating progression of Saturn through a person’s or business’s natal chart that outlines

  • the beginning point of a business endeavor when the idea is just a kernel taking shape,
  • the building phase when nothing but hard work is apparent,
  • the culmination phase when the endeavor receives public acclaim and financial rewards,
  • the waning phase when it’s still happening but the thrill of success is starting to fade,
  • the ending phase when the person sells or otherwise ends the business and begins looking for something new.

In this almost thirty year cycle, Bethany is in the first couple of years of something new.  She is old enough to have been through it once before and she wonders why her previous success can’t be replicated.  It will be; it is just too soon.  Bethany is in the phase where she can build her business brick by brick:  slowly build a client base, test and codify her ideas, get some education if she needs to.  She has planted the seed, it has germinated, but it will be some years before it looks as dazzling as her previous success.  It’s not that there won’t be small victories along the way.  With Bethany’s talents there are certain to be, but Saturn’s message is patience, keep at it, build a strong foundation.

As we spoke about this cycle and discussed the last time she’d been through it, she remembered clearly those early lean years, the times she only had one or two steady clients, when she was working out of her home because she couldn’t afford an office yet.  She was able to connect the dots from that time to her very profitable years later in the cycle, and she remembered why she had lost interest in the prior work.  Her new work expresses the businesswoman she has become and takes advantage of today’s trends.

With the help of astrology, she could clearly see the cycle she was part of, and she left determined to continue the effort and keep laying the groundwork for her future.

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Defining Business

Hi, everyone.  My cousin Ruth, who has become an avid reader of this blog, wrote to me that she’s not in business but is getting involved with owning and operating a farm.  This shows me it’s time to define the word business, in the context of Astro4Business Intersections.

The first definition in The American Heritage Dictionary defines business as the occupation, work, or trade in which a person is engaged.  This is pretty broad.  It says nothing about profitability, number of employees, management style, knowledge, or experience.  In this definition a house-spouse is in business, a parent is in business, an artist is in business, a freelancer is in business.

When it lists synonyms: business, industry, commerce, trade, traffic, it says that business pertains broadly to all gainful activity, though it usually excludes the professions and farming.  Looking further, we find that gainful means earning a profit; profitable; lucrative.

Wikipedia brings in a legal aspect when it defines business as a legally recognized organization designed to provide goods and/or services to consumers and Business Dictionary.com adds the financial motive when it adds that every business requires some form of investment and a sufficient number of customers to whom its output can be sold at profit on a consistent basis

So we’ve gone from any occupation, to a gainful occupation, to a gainful occupation that is legally recognized, plus investment and customers.

I’ve often wondered about the relationship of business to busy-ness.  Both words are derived from the same root, the Old English “bysig” meaning busy.  The Dictionary definition of busy is actively engaged in some form of work; occupied.  Its synonyms are busy, industrious, diligent, assiduous, and sedulous. (sedulous?)  It says busy primarily applies to one engaged in present activity, without definite implication of kind, continuity, or duration of activity.  It doesn’t seem to imply a profit-motive and a sense of useful productivity.

In astrology, business is primarily connected with two areas of a chart.  One of the sectors relates to day to day activities, busy-ness you could say, and generally applies to daily work, what you do every day, where you show up for work, what repetitive actions to you tend to perform.  The other sector is about the most public roles of a person, your worldly successes and failures, your status and aspirations, and your relationships with bosses and other people in authority.

All of the planets, which represent primal energies within us and all of life, have a part to play in business.  All of our skills and talents come to bear. We’ve outlined the various definitions of the planets when it comes to their business application, such as the Moon describing employees, and when someone is self-employed, a business of one, all of the planets operate within the one person.  The owner plays all of the roles:  leader (Sun), employee (Moon), bookkeeper (Mercury), marketing department (Venus), operations (Mars), wise advisor (Jupiter), and controller (Saturn).

So let’s say this as a starting point:  In Astro4Business Intersections a business is defined as the occupation, work, or trade in which a person is engaged.  It includes an interchange of goods and services for goods, services, or money.  It includes all types of occupations, from manufacturing to professions to farming.  It primarily addesses business owners, whether the business consists of one person or hundreds, although employed people can gain vocational insight from the site.  And our definition includes an intention for success, whether that success is defined financially or by other metrics.

Anything you would like to add to the definition?

 

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Thinking globally

Yesterday morning I got up early to let my Facebook friends know I was putting up my new Astro4Business Week forecast.  That’s when I realized I was 14 hours late for my readers in Australia. 

A famous photo of Earth from Apollo 17 (Blue Marble) originally had the south pole at the top; however, it was turned upside-down to fit the traditional perspective. (Source:Wikipedia)

A famous photo of Earth from Apollo 17 (Blue Marble) originally had the south pole at the top; however, it was turned upside-down to fit the traditional perspective. (Source:Wikipedia)

As my world enlarges to include friends and clients from both the northern and southern hemispheres, some basic pieces of my worldview and my astrological knowledge have to be questioned and redefined.  A few years back I was speaking to a business colleague who runs a consulting practice in Australia.  She asked me, what makes you sure that your country is in the North?  In other words, why do I speak of the U.S. as “above” the equator rather than Australia?  That really stopped me. 

Of course she is right. In a universe that spreads in all directions, exploding from a point of infinitely dense matter and creating space as it progresses, how can one direction be called above, or north, and another below, or south.    On a round sphere like earth in a directionless space, who names what is up and what is down?

A cartographer could answer this for us, but why is the so-called Northern Hemisphere at the top of all maps?  Couldn’t equally valid maps be drawn with the so-called Southern Hemisphere on top?    Maybe I’m belaboring a point here, but if we’ve been trained with such a fundamentally biased world-view, wouldn’t this affect all of our business dealings too?

As I write the weekly Astro4Business forecast I’ve been thinking about all of my readers from all over the world, including New Zealand, Australia, and Brazil.  I want to explain the meanings of the current positions of all of the planets so we can use this knowledge to guide our businesses.

But when I was learning astrology, the various signs were explained as reflective of the seasons of the year.  So Aries, beginning March 21, was described as creative, initiatory, energetic like its sister season, spring.  And Leo was described as hot, fiery, and unwavering like the summer months of July and August.  But in Australia, Aries is the beginning of autumn, and Leo is in the dead of winter.  It feels like my astrological knowledge is doing headstands.

Southern hemisphere from above the South Pole. (Source:Wikipedia)

Southern hemisphere from above the South Pole. (Source:Wikipedia)

A little internet research reveals why astrology has been cast in such a northern-centric way:

There is no doubt, historically speaking, that astrology is predicated on a northern-hemisphere-centric body of knowledge. The cultures from which astrology was born—Babylonian, Egyptian, Hindu, Greek, Chinese, Tibetan—all derive from north of the equator. Thus, it isn’t surprisingly that traditional astrological symbolism is colored strongly by the progression of the seasons as lived in the northern hemisphere. (Cite: http://astrobarry.com/2003/dec1503.php)

 

Although there is a movement in Australia to reverse the signs to more closely correspond to the Australian seasons, even most Southern Hemisphere astrologers accept the northern-centric meanings.   They take the pure energy of the signs and adjust the meanings to their own seasons.  So Aries in the Southern Hemisphere, which corresponds to the beginning of autumn, becomes the energy to transition from the summer months, the energy needed to collect the harvest, the red autumn trees.  And the steady heat of Leo becomes the hearth fire in the cold of winter.  Just like these astrologers, I too need to adjust my thinking about the signs to a more pure and essential understanding of the cycles.

How does this apply to business?  As our reach becomes more global, so do our relationships.  I have personally made many mistakes from my unconsciously American organizational viewpoint while working with Indian businesses.  A Russian friend who works in London banking laughingly recounts her first few months of faux pas as she adjusted to the formal British culture.  Truthfully, even moving from the northeast USA to the southeast can cause missteps every day until you absorb the southern culture. 

And yet we can’t just avoid the issue, the economy is going global.  We’ve got to break through, break free from the conditioning we picked up from TV, education, government, and our families.  Or stay home.  I guess we could just settle into a little town and interact only with those like us.  Only those that don’t make us question which way is up.  That would be a small world, indeed!

I’d love to hear from you!  Any anecdotes from your attempts at going global?

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Astro4Business Basics – Saturn

Saturn as seen on Cassini Mission (Source:Wikipedia)

Saturn as seen on Cassini Mission (Source:Wikipedia)

Saturn, the Guardian of Time, the Dweller at the Threshold.  Saturn is the farthest planet in our solar system that is visible to the naked eye.  I’m sure you’ve seen it in the night sky – a yellow, steady disc.  The Threshold, as the ancients saw it, was the boundary between our world and what was beyond, between the material world and the imagined one.  Saturn has come to represent matter and time, the forms energy takes as it contracts and coalesces. 

Saturn used to be called a malefic, a planet that brought restriction, bondage, and limitation.  Astrologers of old predicted famine, pestilence, disaster, and the downfall of monarchs when a strong Saturn visit was imminent.  As our understanding has evolved, we have learned to see Saturn as part of a whole process, the process by which an idea contracts into physical form.  Once this spark of energy becomes matter, Saturn becomes the desire to preserve it against change and destruction.  It is here that Saturn takes the emotional forms of fear, self-discipline, ambition, control, and perseverance.  Saturn represents our impulses to conform and accept traditions, authority, rules, and regulations in order to purchase our security. 

Ultimately, Saturn represents our dharma, the path of duty where we encounter this physical world and its lessons that lead to purification and wisdom.  In this way, the threshold that Saturn guards becomes the gateway to enlightenment.

In a personal natal chart Saturn indicates

  • Commitment
  • Contraction
  • Responsibility
  • Ambition
  • Wisdom gained through experience
  • Effort
  • Self-preservation

How will we define Saturn as used in astrology for business?  Remember, there are three different options in the business use of astrology. 

  1. The first is reading a person’s standard natal chart from the point of view of business.  What does your chart say about you as a business person?  What are your strengths and weaknesses as applied to your professional life?
  2. The second is reading the chart of a business itself.  It is fairly easy to find the date of incorporation of publicly held businesses, and many small business owners can say the date they first opened their doors or made their first sale.
  3. The third option is to view the vocations that have been found to be good expressions of certain planetary energies.
A rough comparison of the sizes of Saturn and Earth. (Source:Wikipedia)

A rough comparison of the sizes of Saturn and Earth. (Source:Wikipedia)

Saturn in a Businessperson’s Chart

The energy of Saturn has a natural affinity with business.  An idea becomes a business through the gifts of Saturn:  self-discipline, perseverance, systems.  Limitation is an inherent characteristic of the business world, and businesspeople understand concepts such as scarcity of resources, hierarchy, and the need for budgets and controls.  

Saturn indicates the intensity of one’s ambition, the inner pressure one feels to become or accomplish something.  Saturn also indicates the Achilles heel in a businessperson, the mind-set in which doubt, fear or being overly conservative works against success.  When Saturn is strong in a businessperson’s chart, they run a tight shop with an authoritarian management style and excellent administrative abilities.

Saturn in the Chart of a Business

Like the other planets, when we look at Saturn in the chart of a business, we take the essential meanings of Saturn in a personal chart and combine them with the meanings of Saturn in a mundane chart.  A business is an entity in that it has a birth, a life cycle, and an end, and it has meaning and purpose like any other being.  It is like a child of a person’s imagination and desire.  But it’s also impersonal, in that it doesn’t carry its own conscious evolvement even though it passes through phases and cycles like everything else on earth.  In this way it is more like a mundane chart and the meanings from that branch of astrology apply.

In a business chart, Saturn describes systems and procedures, controls and policies.  It can also indicate outside rules and regulations such as tax and housing codes and the general level of difficulty the business will experience with outside authorities.  It rules audits and reporting, bureaucracy and bylaws.  It also shows the area where good hard work and persistence will pay off and where inner and outside limitations can spark real growth and accomplishment.

Vocations

Many thanks for the following vocational information to Noel Tyl.  As my first astrology teacher in the 1970s, his work continues to influence my thinking to this day.  He has recently published Vocations, the New Midheaven Extension Process, which outlines the various vocations that are connected with each of the planets. 

The limiting, contracting principle of Saturn can clearly be seen in the vocations associated with him, such as business administration, finance, farming, taxes, insurance, and construction.  Interestingly, Saturn’s rulership of time brings in antiques, clocks and watches, and careers involving the elderly.

Can you form the link between the vocational expression and the other descriptions?  The essential energy of Saturn takes slightly different but related forms in the different expressions.

In chart form, we have:

Planet or Luminary In personal chart In mundane chart In businessperson’s chart In business chart In vocational expression
Saturn Commitment 

Responsibility 

Ambition 

Wisdom gained through experience 

Effort 

Self-preservation

 

Elderly people 

Life-threatening epidemics 

Land-owners, farmers 

Mines, coal and industries connected to metals and minerals 

State funerals, public sorrow

Perseverance 

Self-discipline 

Ambition 

Self-undoing

Inner pressure 

Management style

 

Systems & controls 

Outside regulators 

Audits 

Bureaucracy 

Limitations, failure

Business administration 

Finance 

Farming 

Taxes 

Insurance 

Construction 

The elderly

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Astro4Business Basics – Jupiter

Voyager 1 took this photo of the planet Jupiter on January 24, 1979 while still more than 25 million mi (40 million km) away.

Voyager 1 took this photo of the planet Jupiter on January 24, 1979 while still more than 25 million mi (40 million km) away.

Jupiter, the king of the gods, the great protecting deity, the god of rain, thunder, and lightning.   As the largest planet in the solar system, Jupiter is clearly visible and bright in the night sky, a large shining diamond.  Jupiter represents expansion, any activity aimed at extending or improving the mind, body, philosophy, or sphere of influence.  Jupiter represents our aspiration for wisdom and for a philosophy and moral code to live by. 

In Roman times, Jupiter was connected to taking oaths and forming treaties.  Today Jupiter is still associated with these activities as well as the fields of law, justice, and the ministry.  Jupiter is connected to the medical profession, as physicians were regarded as “persons of wisdom” in ancient times.

Jupiter represents our faith and optimism, our trust that life is full of meaning and purpose.  There is a confidence and buoyancy in people with strong Jupiter energy (think jovial from Jove) and they are interested in adventure and experimentation.  Their trust in life allows them to be open to new experiences and this can sometimes become overindulgence or dissipation of energy, a “grass is always greener on the other side of the hill” attitude.

In a personal natal chart Jupiter indicates

  • The thirst for knowledge
  • Luck
  • Generosity
  • Religious Beliefs
  • Optimism
  • The life philosophy

How will we define Jupiter as used in astrology for business?  Remember, there are three different options in the business use of astrology. 

  1. The first is reading a person’s standard natal chart from the point of view of business.  What does your chart say about you as a business person?  What are your strengths and weaknesses as applied to your professional life?
  2. The second is reading the chart of a business itself.  It is fairly easy to find the date of incorporation of publicly held businesses, and many small business owners can say the date they first opened their doors or made their first sale.
  3. The third option is to view the vocations that have been found to be good expressions of certain planetary energies.
Iuppiter Tonans, possibly reflecting the cult image of the temple of Jupiter Tonans (Prado)

Iuppiter Tonans, possibly reflecting the cult image of the temple of Jupiter Tonans (Prado)

Jupiter in a Businessperson’s Chart

In the chart of a businessperson, Jupiter indicates the area of life where confidence and optimism brings luck and opportunities.  It shows the person’s judgment and discrimination, or lack thereof, and how practical they are in decision-making.  Jupiter indicates inspiration and the tendency toward expansion into new territories.  It can also indicate whether international business opportunities are a focus.

Jupiter can indicate the presence of a wise advisor, such as a father or grandfather who provides consistent support.  The condition of Jupiter tells about the person’s openness to new opportunities and experiences, and the business philosophy regarding continuing education and training.  It indicates their level of benevolence and generosity toward employees and colleagues, and whether the person is reasonably openhanded or a spendthrift.

Jupiter in the Chart of a Business

Like the other planets, when we look at Jupiter in the chart of a business, we take the essential meanings of Jupiter in a personal chart and combine them with the meanings of Jupiter in a mundane chart.  A business is an entity in that it has a birth, a life cycle, and an end, and it has meaning and purpose like any other being.  It is like a child of a person’s imagination and desire.  But it’s also impersonal, in that it doesn’t carry its own conscious evolvement even though it passes through phases and cycles like everything else on earth.  In this way it is more like a mundane chart and the meanings from that branch of astrology apply.

In a business chart, Jupiter describes the moral standards of the company and its advisors or board of directors.  As in the businessperson’s chart, Jupiter shows the likely areas for opportunity and expansion.  It describes legal and international affairs.  It shows the company’s approach to goal-setting and strategic planning, and whether learning and experimentation are encouraged in the culture.  The general expectation for financial success can be seen from the placement of Jupiter.

Vocations

Many thanks for the following vocational information to Noel Tyl.  As my first astrology teacher in the 1970s, his work continues to influence my thinking to this day.  He has recently published Vocations, the New Midheaven Extension Process, which outlines the various vocations that are connected with each of the planets. 

Some vocations associated with Jupiter include publishing, law, and philosophy.  Jupiter also is associated with all forms of higher education, both as professor and student.  The ministry falls under the rulership of Jupiter and vocations associated with international travel are also related to Jupiter.

Can you form the link between the vocational expression and the other descriptions?  The essential energy of Jupiter takes slightly different but related forms in the different expressions.

In chart form, we have:

Planet or Luminary In personal chart In mundane chart In businessperson’s chart In business chart In vocational expression
Jupiter Seeking knowledge 

Luck

 

Generosity

 

Religious Beliefs

 

Optimism

 

Education, knowledge, wisdom

Religious and judicial world 

National or state religion, priests, clerics

 

Justice system

 

The nation’s wealth

 

Banks and bankers

Judgment 

Openness to new opportunities

 

Benevolence; generosity

 

Confidence; optimism

 

 

 

Ethics 

Goal-setting

 

Policies

 

Strategies

 

Opportunities

 

Wise advisors

Publishing 

Law

 

Philosophy

 

Academia

 

Minister

 

International

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Astro4Business Basics – Mars

Helmeted young warrior, so-called Ares. Roman copy from a Greek original—this is a plaster replica, the original is now stored in the Museum of the Villa. Canope at the Villa Adriana in Tivoli.

Helmeted young warrior, so-called Ares. Roman copy from a Greek original—this is a plaster replica, the original is now stored in the Museum of the Villa. Canope at the Villa Adriana in Tivoli.

Mars, the Roman God of War, has taken on a more complex meaning in our times.  Although he still rules war, the military, anger, and aggression, we now understand him to symbolize the primal impulse to act, to take action.  Mars is the warrior in us who sets out to conquer our environment and protect our interests.  Every action we take begins with an impulse from within, and that impulse is the energy of Mars.  Mars is the power of combustion, the fiery spark that initiates every activity.

Where Venus draws to herself through the power of attraction, Mars is a repelling force.  The Encarta Dictionary describes repulsion as:  a force between two bodies of the same electric charge or magnetic polarity that tends to repel or separate them. It is this repulsive force between atoms and molecules at very short distances that tends to keep them separated.  This is the function of Mars, to keep us separated, to fight against the urge to merge and unite, so we can express our own identities and pursue our own objectives.

In Jnaneshwari the epic commentary on the Bhagavad Gita by Jnaneshwar in the 1290 C.E., the poet tells us, “Mars is never auspicious” because his function is to separate rather than unite.  But what would we do without the individual impulse to act?    How would we start anything new, or start over when we’ve failed?  It takes the warrior energy within us to stand up for what is right and to stake a claim to what is ours, both in our environment and inside ourselves.

In a personal natal chart Mars indicates

  • Energy
  • Courage
  • Independence
  • Passion
  • Aggression
  • Anger
  • Motivation

How will we define Mars as used in astrology for business?  Remember, there are three different options in the business use of astrology. 

  1. The first is reading a person’s standard natal chart from the point of view of business.  What does your chart say about you as a business person?  What are your strengths and weaknesses as applied to your professional life?
  2. The second is reading the chart of a business itself.  It is fairly easy to find the date of incorporation of publicly held businesses, and many small business owners can say the date they first opened their doors or made their first sale.
  3. The third option is to view the vocations that have been found to be good expressions of certain planetary energies.

Mars in a Businessperson’s Chart

In the chart of a businessperson, Mars indicates the ability to take action, to assert the will, to accomplish goals.  It shows the level of ambition and the competitive nature.  It indicates how the person becomes inspired to act, and how or whether they are able to inspire others to act.    The strength of Mars in a chart shows the level of physical energy and the healthiest way to express that energy. 

Mars also indicates how much risk the person is comfortable taking and whether their actions tend to be hasty or inspired, reasoned or practical.

Ares, Athenian black-figure amphora C6th B.C., Worcester Art Museum

Ares, Athenian black-figure amphora C6th B.C., Worcester Art Museum

Mars in the Chart of a Business

Like the other planets, when we look at Mars in the chart of a business, we take the essential meanings of Mars in a personal chart and combine them with the meanings of Mars in a mundane chart.  A business is an entity in that it has a birth, a life cycle, and an end, and it has meaning and purpose like any other being.  It is like a child of a person’s imagination and desire.  But it’s also impersonal, in that it doesn’t carry its own conscious evolvement even though it passes through phases and cycles like everything else on earth.  In this way it is more like a mundane chart and the meanings from that branch of astrology apply.

In a business chart, Mars describes the business’s operational departments, how efficient and effective they are and, with Venus, is an indication of the level of cohesive unity among the employees.  It speaks about the second tier of leadership, how inspiring and independent the middle management is.  It also indicates the machinery owned by the company, especially those based on combustion engines.  It describes how aggressive the company is as a player in its field and is especially important in the start-up phase of a business as it gives the energy to initiate action.

Vocations

Many thanks for the following vocational information to Noel Tyl.  As my first astrology teacher in the 1970s, his work continues to influence my thinking to this day.  He has recently published Vocations, the New Midheaven Extension Process, which outlines the various vocations that are connected with each of the planets. 

Some vocations associated with Mars include energy management, fire, and surgery.  It also indicates vocations with weapons or the military, as well as protection and enforcement careers.  Sales careers fall in his domain, and many athletes have a prominent Mars in their chart. 

Can you form the link between the vocational expression and the other descriptions?  The essential energy of Mars takes slightly different but related forms in the different expressions.

In chart form, we have:

Planet or Luminary In personal chart In mundane chart In businessperson’s chart In business chart In vocational expression
Mars Energy 

Courage

 

Independence

 

Passion

 

Aggression

 

Anger

 

Motivation

The military, soldiers 

War, terrorist attacks

 

Industrial disputes, strikes and conflicts

 

Fire, fire services, arson

 Energy, effort, will 

Ambition, motivation

 

Mechanical ability

 

Competitive nature

 

Effectiveness

 

Risk tolerance

Machinery 

Second tier of leadership

 

Competition

 

Operations

 

Productivity

 

Risk

 

Energy management 

Fire

 

Sales, promotion

 

Weapons & military

 

Protection & enforcement

 

Athleticism

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Astro4Business Basics – Venus

Venus and Cupid; Guillaume Seignac

Venus and Cupid; Guillaume Seignac

Venus, the Goddess of Love and Beauty.  Second only to the Moon in songs that reference her, she is the second brightest object in the night sky.  Ancient cultures knew her as the morning and evening star.  Known since prehistoric times, in many cultures she was regarded as the personification of womanhood and the goddess of love.  As befitting her, I couldn’t resist showing many images in this post. I hope you enjoy them. 

 

The astronomical symbol for Venus is the same as that used in biology for the female sex: a circle with a small cross beneath. The Venus symbol also represents femininity, and in Western alchemy stood for the metal copper.  Polished copper has been used for mirrors from antiquity, and the symbol for Venus has sometimes been understood to stand for the mirror of the goddess. (Cite:  Wikipedia)

Venus with Cupid and Mirror; Peter Rubens
Venus with Cupid and Mirror; Peter Rubens

 

 

Venus has a physical, earthy side to her nature. She can be sensual, practical, a lover of the tangible.  She rules money and other valuables, as well as sumptuous food, comfortable fabrics, and the providing of material security to loved ones.

 

In a personal natal chart Venus indicates

  • Social urges
  • Affection
  • Harmony and beauty
  • What we value
  • Attraction and cohesion
  • Luxury; Finance; Money
  • Melody and song
  • The venous blood; the throat and larynx

How will we define Venus as used in astrology for business?  Remember, there are three different options in the business use of astrology. 

  1. The first is reading a person’s standard natal chart from the point of view of business.  What does your chart say about you as a business person?  What are your strengths and weaknesses as applied to your professional life?
  2. The second is reading the chart of a business itself.  It is fairly easy to find the date of incorporation of publicly held businesses, and many small business owners can say the date they first opened their doors or made their first sale.
  3. The third option is to view the vocations that have been found to be good expressions of certain planetary energies.

Venus in a Businessperson’s Chart
What does Venus convey in the chart of a businessperson?  Venus indicates the social instincts, how gregarious someone is, and their level of comfort with social interactions.  It denotes the kind of interactions the person needs in order to be happy.    Venus indicates what the businessperson values about their business, whether their concern is material security, building relationships, being known for what they do, or as an outlet for their creativity.  It contributes to the negotiation style and to the willingness of the person to engage in long-term contracts and professional relationships.

Venus indicates what kind of physical environment the person needs in order to thrive, and the psychic environment they provide for their employees and coworkers. 

Venus in the Chart of a Business

Like the other planets, when we look at Venus in the chart of a business, we take the essential meanings of Venus in a personal chart and combine them with the meanings of Venus in a mundane chart.  A business is an entity in that it has a birth, a life cycle, and an end, and it has meaning and purpose like any other being.  It is like a child of a person’s imagination and desire.  But it’s also impersonal, in that it doesn’t carry its own conscious evolvement even though it passes through phases and cycles like everything else on earth.  In this way it is more like a mundane chart and the meanings from that branch of astrology apply.

In a business chart, Venus describes financial strength and backing, the creativity of staff, the level of job satisfaction, public relations, design, marketing and advertising, product lines.  It can indicate the level of cohesiveness and collaboration of the staff, as well as the company’s relationships with external stakeholders, especially with bankers and credit markets.

The Birth of Venus, 1879  William-Adolphe Bouguereau

The Birth of Venus, 1879 William-Adolphe Bouguereau

Vocations

Much thanks for the following vocational information to Noel Tyl.  As my first astrology teacher in the 1970s, his work continues to influence my thinking to this day.  He has recently published Vocations, the New Midheaven Extension Process, which outlines the various vocations that are connected with each of the planets. 

Some vocations associated with Venus include art, music, dance, and poetry.  Venus is also associated with fashion, young women and girls, money, interior decoration, house painting, and candy manufacturing.   My current teachers, Bernadette Brady and Darrelyn Gunzburg, associate Venus with jewelers, bankers, investors, art collectors, as well as graphic designers and commercial artists. 

Can you form the link between the vocational expression and the other descriptions?  The essential energy of Venus takes slightly different but related forms in the different expressions.

So, in chart form, we have:

Planet or Luminary In personal chart In mundane chart In businessperson’s chart In business chart In vocational expression
Venus Social urges

Affection 

Harmony and beauty 

What we value 

Attraction and cohesion 

Luxury 

Melody and song

 

Women’s issues 

National birth rate 

Social factors connected to marriage and children 

Artists, musicians and the arts

 

Peace and diplomatic relations

Social instincts 

What they value 

Negotiation style 

Long-term contracts & professional relationships 

Physical and psychic environment

Financial strength and backing 

Creativity of staff 

Employees’ job satisfaction 

Public relations 

Design 

Marketing and advertising 

Product lines 

Supporting businesses and organizations

Art, music, dance, poetry 

Fashion; Jewelry 

Young women and girls 

Money; banking 

Interior decoration and house painting 

Investing 

Art Collecting 

Commercial artist

 

 

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Astro4Business Basics – Mercury

Mercury by 17th-century Flemish sculptor Artus Quellinus, identified by his hat, drawstring purse, caduceus, winged sandals, cock (rooster), and goat (Source:Wikipedia)

Mercury by 17th-century Flemish sculptor Artus Quellinus, identified by his hat, drawstring purse, caduceus, winged sandals, cock (rooster), and goat (Source:Wikipedia)

Mercury, the messenger of the gods.  In Roman times, Mercury was regarded as the god of merchandise, merchants, and commerce.  He is often depicted as holding a purse to signify his rulership over profits.  Today Mercury is regarded as the thinking faculty, and rules all types of communications, information, inquiry, and investigation.

In a personal natal chart Mercury indicates

  • The reasoning mind
  • Communication, conversation, writing
  • Assimilation of information from the environment
  • Analysis and discrimination
  • Concentration and focus
  • Respiratory system, nervous system

How will we define Mercury as used in astrology for business?  Remember, there are three different options in the business use of astrology. 

  1. The first is reading a person’s standard natal chart from the point of view of business.  What does your chart say about you as a business person?  What are your strengths and weaknesses as applied to your professional life?
  2. The second is reading the chart of a business itself.  It is fairly easy to find the date of incorporation of publicly held businesses, and many small business owners can say the date they first opened their doors or made their first sale.
  3. The third option is to view the vocations that have been found to be good expressions of certain planetary energies.

Mercury in a Businessperson’s Chart

Let’s look at Mercury in a businessperson’s chart.  Extrapolating meaning from the personal definitions, we can say that Mercury in a businessperson’s chart describes their conscious thinking and intellect, how shrewd they are.  It also describes their conversation style and their aptitude for spoken and written communications.  It can describe their facility with information technology and analytical tools.  As the general ruler of commerce, Mercury can describe the person’s approach to business, and their natural facility in purchasing, sales, and negotiating.

Mercury in the Chart of a Business

When we look at Mercury in the chart of a business, we take the essential meanings of Mercury in a personal chart and combine them with the meanings of Mercury in a mundane chart.  A business is an entity in that it has a birth, a life cycle, and an end, and it has meaning and purpose like any other being.  It is like a child of a person’s imagination and desire.  But it’s also impersonal, in that it doesn’t carry its own conscious evolvement even though it passes through phases and cycles like everything else on earth.  In this way it is more like a mundane chart and the meanings from that branch of astrology apply.

In a business chart, Mercury describes communication and information systems, merchandising and inventory control, news, electronics, publications, and machinery, especially electronics and transportation.

Vocations

Much thanks for the following vocational information to Noel Tyl.  As my first astrology teacher in the 1970s, his work continues to influence my thinking to this day.  He has recently published Vocations, the New Midheaven Extension Process, which outlines the various vocations that are connected with each of the planets.

Some of the vocations associated with Mercury include communications, sales, travel, broadcasting, accounting, and media.  Do you see how these are connected to the other descriptions?  The essential energy of Mercury takes slightly different but related forms in the different expressions.

So, in chart form, we have:

Planet or Luminary In personal chart In mundane chart In businessperson’s chart In business chart In vocational expression
Mercury The reasoning mind 

Communication, conversation, writing 

Assimilation of information from the environment 

Analysis and discrimination 

Concentration and focus 

Spinal cord, respiratory system, nervous system

 

The literary world 

Newspapers 

Publishers 

Ambassadors 

Trade and commerce 

A nation’s communication and telecom industries. 

Local transport issues.

Intellect 

Conversation style 

Aptitude for spoken and written communications 

Facility with information technology and analytical tools 

Approach to business 

Facility with purchasing, selling, negotiating

Communication systems 

Information systems 

Merchandise & inventory control 

News 

Publications 

Machinery

Communications 

Sales 

Travel 

Broadcasting 

Accounting 

Media

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